The IFT FIRST: Annual Event and Expo is less than a week away! Come hear P&K's Jennifer Brodock speak on the benefits of a Design of Experiments approach to product optimization. Time: Monday, July 15 • 2:45 PM - 4:00 PM CST Location: McCormick Place, Room S405 #sensoryscience #consumerinsights #productdevelopment
P&K Research
Market Research
Chicago, Illinois 1,923 followers
Partners in creating the world’s best products
About us
More than 60 years ago, our founders were instrumental in developing the research methods that helped lay the groundwork for sensory science and consumer testing. The passion that drove our founders to measure and understand what consumers like (and why) still motivates us every day. We help our customers—leading global brands as well as start-ups —collect the right data and turn that data into insight; and consumer insights drive business success. Our experience in food, beverage, personal care and more, coupled with our trusted sensory and consumer research methods, allows our clients to design products that delight their consumers and build their business. You will never find a “one size fits all” solution at P&K. We customize our research with your product development goals and your brand firmly in mind. We use qualitative, quantitative, traditional and in-context research to engage consumers everywhere in the world, in-person and online. It’s made possible by P&K’s own testing facilities across the U.S. and our regional and global partners. Let's discuss how we can engage with your team to design products that delight your consumer. Email us at info@pk-research.com or contact your Client Advisor directly.
- Website
-
http://www.pk-research.com
External link for P&K Research
- Industry
- Market Research
- Company size
- 201-500 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 1957
- Specialties
- Early-Stage Consumer Understanding, Competitive Benchmarking, Prototype Screening, Product Optimization, Product/Concept Fit, Package Assessment, Needs Exploration, Product Claim Validation, Qualitative, Online Research, Concept screening, Consumer Insights, Sensory Insights, and Drivers of Liking
Locations
-
Primary
Get directions
6323 North Avondale Avenue
Suite 211
Chicago, Illinois 60631, US
-
Get directions
3033 West Parker Road
Suite 217
Plano, Texas 75023, US
-
Get directions
2435 North Grand Avenue
Santa Ana, California 92705, US
-
Get directions
1025 Westchester Avenue
White Plains, New York 10604, US
Employees at P&K Research
Updates
-
P&K is excited to announce a recent publication comparing traditional preference mapping techniques to a computational machine learning approach. The paper is coauthored by Vanessa Rios de Souza and Viktor Plamenov from Aigora and Richard Popper, Patti Wojnicz, and Juan Martinez from P&K. Using a case study, the paper highlights the similarities and differences between the two approaches in terms of the drivers of liking each identifies, the derived optimal sensory profile and each model's predictive power. Congratulations to all authors for an excellent collaboration. Thank you! For access to the full paper, please click below. https://lnkd.in/g8RbhHWH #sensoryscience #consumerinsights #preferencemapping #machinelearning #productdevelopment
-
Food trends for 2024 indicate continued consumer interest in less processed foods and sustainable nutrition alternatives. Companies that wish to target consumers that embrace a “clean eating” lifestyle may benefit from a new tool to select research participants in their product development research. The recently developed Teruel Orthorexia Scale (TOS) shows promise as a way to identify those consumers most interested in healthy eating. See https://lnkd.in/eDSy8yBu for a recently published study by P&K’s Jennifer Brodock, conducted at Penn State University, showing TOS norms among a large sample of North American physically active adults.
Orthorexia Nervosa and Healthy Orthorexia in a Physically Active North American Population
mdpi.com
-
P&K Research reposted this
We did it! I could not be prouder of my fellow graduates and myself for completing this wonderful program! The knowledge gained and the lasting relationships with other family business members will stay with me forever. Thanks NGLI & Loyola Family Business Center!
Hearty congratulations to the 19th cohort of NGLI! Please toast to the graduates and their spouses and supporters. They completed the 18-month journey last week: https://lnkd.in/g33H4_EJ #NGLI #lifelonglearning #nextgen #membermonday #ittakesavillage
-
-
Plant-based foods, especially plant-based meat alternatives, have been struggling to achieve broad consumer acceptance. Taste and texture remain significant barriers for plant-based meat. In a recent study published in the journal Appetite, even repeated consumption of plant-based meat alternatives did not improve liking. That study also pointed out the complexity of testing plant-based meat. Consumer liking varied substantially depending on the meal recipe. Then there is the question of whether manufacturers are on the right track trying to make plant-based products taste like the animal protein alternatives. This may not be what all consumers are looking for. The right product development research, among the right consumer target, is required to give products in the category a chance to succeed. For P&K’s thoughts on how and with whom to conduct such research, please read more, below. #plantbasedfood #meatalternatives #sensoryscience #consumerinsights #foodandbeverageindustry #productdevelopment https://lnkd.in/ggH4JEMk
Considerations When Conducting Plant-Based Product Research
https://pk-research.com
-
Looking back and looking ahead: The recent Pangborn conference provided many opportunities for learning, exploring common interests, renewing connections and forging new ones. Thank you to all who expressed interest in P&K Research by visiting our booth and attending our presentations. We look forward to staying in touch. We have captured some of our reflections on the scientific program and invite you to reach out to continue the conversation on the most exciting new research opportunities ahead. #sensoryscience #consumerinsights #Pangborn2023
Pangborn 2023: Highlights from the Sensory Science Symposium
https://pk-research.com
-
P&K Research reposted this
We’re having a wonderful time at Pangborn in Nantes, France, exploring the city, learning, and spending quality time with colleagues and clients. If you are here, come find the P&K staff and say “bonjour!” Don’t forget, we’ll be giving away a pair of Apple AirPods Max on Thursday to one of the lucky folks that registered at our booth. It’s not too late to stop by and register!
-
-
We’re having a wonderful time at Pangborn in Nantes, France, exploring the city, learning, and spending quality time with colleagues and clients. If you are here, come find the P&K staff and say “bonjour!” Don’t forget, we’ll be giving away a pair of Apple AirPods Max on Thursday to one of the lucky folks that registered at our booth. It’s not too late to stop by and register!
-
-
P&K Research reposted this
The P&K Team is heading to the Pangborn Symposium! We are presenting Tuesday (12:00pm) on : "From Preference Mapping to Machine Learning" and Wednesday (Poster Session 2) on: "Re-Thinking Product Success Hurdles." And come relax at our booth! Patti Wojnicz Sydney Kroll Nicole Danek Kristine Wilke Mary Schraidt Katie Kroll George E. Brown II Richard Popper #sensoryscience #consumerinsights #Pangborn2023
-
-
The P&K Team is heading to the Pangborn Symposium! We are presenting Tuesday (12:00pm) on : "From Preference Mapping to Machine Learning" and Wednesday (Poster Session 2) on: "Re-Thinking Product Success Hurdles." And come relax at our booth! Patti Wojnicz Sydney Kroll Nicole Danek Kristine Wilke Mary Schraidt Katie Kroll George E. Brown II Richard Popper #sensoryscience #consumerinsights #Pangborn2023
-