Placer.ai

Tourism trends are shifting... 🗽 Analyzing the data on the origin of visitors to the New York-Newark-Jersey City CBSA who make medium-length trips to the Big Apple (between 3-7 nights) has revealed an interesting shift in domestic travel compared to pre-pandemic times. Take a guess below on which CBSA you think now visits NYC the most compared to pre-COVID. Stay tuned for the poll results and the correct answer! They will be revealed in our upcoming white paper(dropping next week), which takes a closer look at the most popular domestic tourism destinations in the country. #marketresearch #travel #tourism #newyork

Value meals & deals are making a notable comeback in the dining sector. And Starbucks' latest offering stands out as a particularly successful example among these promotions. The coffee chain's recent limited-time offer has led to a significant boost in foot traffic. 📈☕️ In May 2024, Starbucks rolled out a 50% discount on Fridays exclusively for app users. Visits on May 3rd were 1.1% below the year-to-date Friday average, but after the promotion started on May 10th, visits jumped by a whopping 20% above the YTD average. This special, which excluded hot brewed #coffee and tea, seems to have met people’s desires for a refreshing afternoon or pre-weekend pick-me-up. Other major chains like Buffalo Wild Wings, Chili's, and McDonald's are also rolling out similar limited-time offers (LTOs) to attract budget-conscious customers. Our latest analysis indicates that this #strategy significantly boosts foot traffic to these spots 🙌 Want to explore how such promotions are shaping consumer habits? Check out the full report - link in comments below! #consumerbehavior #advertisingandmarketing

Data always tells a story, and in this case, cross-visitation was very telling. After observing chronic out-of-stocks across multiple markets in a pet category, Retail Lab and OMG, Inc-Sales and Marketing hypothesized that this trend was negatively impacting consumer behavior and loyalty. How could they validate whether the lack of stock availability drove customer leakage to specialty stores? → That's where Placer came in. Here's a glimpse into what was uncovered: - Consumers at high out-of-stock stores exhibited a preference for pet specialty stores, ranking a local Petco as #1 in their Top 10 Favorite Places. - By comparison, customers at low out-of-stock stores visited pet specialty stores far less frequently. Indeed, no pet specialty store appeared in the top 10 favorite places for customers at low out-of-stock store locations. Check out the full success story using the link provided in the comments below. #Inventory #PetCategory #Research

We've got another exciting one for you all! Next week, join us for our next virtual Discover event. This one is all about gaining strategies to propel your #business forward. Here's what we have in store for you: 🏷️ Retail’s Evolution: The DNB Perspective Featuring our SVP Marketing, Ethan Chernofsky, and True Classic's VP, Head of Retail, Brent Paulsen. 🏷️ Transformative Leadership Mind Leaps With our VP Marketing, Stephanie Atiase, and President & Founder of Remarkable Retail, Steve Dennis. 🏷️ Fostering Experiential Retail With our Director of Research, Elizabeth Lafontaine, Managing Partner of rekon retail, Rebekah Kondrat, and Vice President of Global Analytics at Capri Holdings Limited, Manuel Neto. You won't want to miss this incredible lineup of insights from experts on the resurgence of physical retail with digital brands, transformative #leadership in the AI age, and the importance of experiential #retail. For more details on the event agenda and to register, visit: https://lnkd.in/eq549i-X Hope to see you there!

This biggest takeaway from Discover Grocery... And why it's going to transform how grocers approach customer acquisition. Full update in this week's brief ft. Ethan Chernofsky. ✨ You can now watch Discover Grocery on demand ✨ Listen to the full segment featuring Lisa Kinney of Albertsons and Kate McIntyre of Fresh Thyme Market , as well as the session led by Erich Kahner, with Michael Montani, CFA, Tom Hebbert, and Christina Drew. Watch the full virtual event at discover.placer.ai/grocery #grocery #strategy #consumerbehavior

Meet the people behind Placer 🌟 Today, we're excited to highlight Ben McKeeman, our Sr. Customer Success Manager. We’re fortunate to have him on our team! Check out some fun facts about Ben below 🗺 #EmployeeSpotlight #Team #CustomerSuccess

Retail and #dining sectors are gaining strong momentum, and these brands are leading the charge 👇🏼 → #Grocery chains are leading the pack, with H-E-B emerging as a standout performer. Despite its Texas-centric presence, H-E-B consistently ranks among the top grocery chains nationwide, driven by an increase in short visits fueled by its popular prepared food offerings. → Other grocery giants like ALDI USA and Trader Joe's also posted impressive YoY visit growths, reflecting a continued consumer focus on value and convenience. → Overall, foot traffic across retail and dining venues surged by 6.8% YoY, marking the highest growth rate this year. → As back-to-school season approaches, will these positive visitation trends hold? Stay tuned as we track these developments. 🔍 Dive into our latest Placer 100 Index for more insights: hubs.li/Q02G9vGX0

📚 Amid a revival of book culture, new bookshops are joining the fray. Publishers Weekly recently examined how B&N’s bricks-and-mortar competitors, Books-A-Million and Half Price Books, stack up against each other. A glimpse into what was uncovered: - Customer traffic is on the rise at Books-A-Million and Half Price Books, especially during the holiday season. - Despite new competitors entering the scene, Barnes & Noble, Inc. remains the main character in the book industry and continues to thrive. Check out the full array of insights below in Jim Milliot's recent article in Publishers Weekly. Thank you for including us! #books #retail #competition Jesse Kent Derring-Do Inc.

Major breakthroughs are emerging once again in the office recovery arena. These include: → Office visits nationwide last month broke a new post-pandemic record, with visits down just 29.4% compared to June 2019. → Miami and New York continued to lead the post-pandemic office recovery pack– while Atlanta and Boston led in year-over-year (YoY) office recovery. → Houston, still reeling from May’s storms, experienced more severe weather in June – likely contributing to the city’s YoY drop in office visits. → Atlanta and Boston, on the other hand, experienced their busiest in-office month since the pandemic – with respective June 2024 YoY visit increases of 10.0% and 10.7% → San Francisco, meanwhile, surrendered its YoY visit growth lead, even as the San Francisco Federal Reserve president urged tech companies to tighten their in-office policies. 🏢 Check out our new Office Index for the full report. Link below in the comments. #office #commercialrealestate #business

Is the sky the limit for luxury and value? Recent developments in retail suggest otherwise, indicating a return of the middle. This week's brief, ft. Ethan Chernofsky, explores this topic and more, including how brands can determine their optimal expansion. Tune in below! #retail #businessintelligence #consumerbehavior