Planit

Last week, Planiteers attended the 2024 The American Institute of Architects (AIA) Conference in Washington DC. We visited our clients, checked out the latest in architectural trends, packed blessing bags for those in need, and even took a puppy break 🐶

Planit PR was the key ingredient to Current Backyard’s searing success at CES. No stranger to disruptive product launches, the team orchestrated an immersive experience featuring a tech-forward booth, live product demos, and Celebrity Chef Esther Choi. And the results are hot 🔥 "Best of CES" accolades from USA TODAY 800M+ PR impressions 4464% increase in website traffic the week of and after CES 2024 94 PR Backlinks to currentbackyard.com 3K Social Media engagements with PR Placements 900K+ Organic Social Media Impressions Get the rest of the sizzling story here: https://bit.ly/4eVadsf

Go fourth 🎆 Enjoy your day 💚

Planiteers joined fellow marketing professionals at the AMIN Integrated Conference in Louisville. After a little bourbon and a lot of brainstorming, here are our key takeaways: 💻Technology is a double-edged sword - technology can streamline your messaging, but too much noise clutters the media landscape. 🌟Brand stories still have power - a well-crafted narrative can make a lasting impact on your audience. 🗓️Don’t count out older demographics - we love Gen Z, but they’re not the only valuable marketing audience. 💡Spark creativity by embracing failure - fail fast, and learn from it! Read more here: https://bit.ly/3zqL3kY

Christine is the wizard behind the curtain who keeps everyone at Planit on track (and on time!). Christine’s organization and work ethic make keeps everyone at Planit on track. We’re #PlanitProud to have Christine on our team!

Last week, Planit hosted students from ¡Adelante Latina! a free, after-school academic enrichment and college access program for Latina girls attending Baltimore City high schools. We took students on a tour of our office (even the famous Planit bathrooms!), showed examples of our work, and hosted a panel with representatives from the account management, PR & social media, paid media, development, and creative teams. ¡Gracias, Adelante Latina, por visitarnos!

How is your PR team using AI 🤖 ✅ DO leverage AI for research, thought starters, and first drafts. ❌ DON'T provide AI-generated quotes, neglect proofreading, or rely solely on AI. For more PR trends visit our watercooler blog: https://lnkd.in/emNwA4hi

Planit PR checking in ✅ Here are the top PR Trends we’ve seen so far in 2024, and how they’re informing our strategy ⤵️ 🗞️ The press release reigns supreme - a well-crafted press release is still the most effective way to pitch. 📸 Multimedia matters - and the easier photos and videos are to access, the better! 📊 Drive with data - present data journalists would find valuable. 📱Synergize with social media - promote any earned articles on your brand-owned social channels, tag journalists, and share the love! 🤖Work with AI, not against it - while AI is valuable to research and flesh out topics, most journalists do not accept AI-generated quotes. Make sure you are using AI appropriately. Read more here: https://bit.ly/45GVsFh

Today, we honor Juneteenth, Freedom Day. To learn more about the history of this holiday and get involved in Baltimore and beyond, visit our blog: https://bit.ly/3RAyn11

Johns Hopkins Nursing Magazine is more than a print publication mailed out twice a year, and the new website reflects that. Planiteers designed, developed, and launched the NEW Johns Hopkins Nursing Magazine website in less than 4 months (3.5 to be exact). Today, visitors can access digital issues of the magazine, a blog, and two podcasts that are updated regularly, expanding their reach far beyond print magazine subscribers. To see more work we’re #PlanitProud of visit our website: https://bit.ly/3yYkzqF