ROI·DNA

ROI·DNA

Advertising Services

San Francisco, CA 8,715 followers

We strive to be the BEST DAMN digital partner in the universe.

About us

ROI·DNA, part of Hotwire Global and The Enero Group, is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide. From crafting bespoke ABM experiences for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for their B2B clients. Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Google, and Drift, helping drive over $12B in revenue for leading tech innovators including Elastic, Mollie, Drift, Salesforce, Amazon Web Services (AWS), and Cockroach Labs. Launched in 2009, ROI·DNA is a culture-first company built on doing it right, being inventive, encouraging employees to bring their whole selves, and maintaining a strict zero asshole policy. They exist to make a ginormous impact on their clients, their team, and the entire digital marketing world.

Website
http://www.roidna.com
Industry
Advertising Services
Company size
51-200 employees
Headquarters
San Francisco, CA
Type
Privately Held
Founded
2009
Specialties
ABM, Paid Media, GTM Strategy, B2B Marketing, SEM, SEO, Content Syndication, Digital Marketing, Analytics, Business Intelligence, Web Design, Information Architecture, Journey Mapping, Analytics, Marketing Strategy, UX, and GTM

Locations

Employees at ROI·DNA

Updates

  • View organization page for ROI·DNA, graphic

    8,715 followers

    "We're not your typical SEO partner – we're the ones who'll make your competition wonder what the heck you're doing right. By diving deep into the data and identifying the most valuable keywords for your business, we create content that not only captivates your audience but also clearly signals to search engines that you're the authority in your niche. We also keep a close eye on your competitors, analyzing their strategies and rankings to ensure that you're always one step ahead. From crafting compelling content to executing tactical strategies, our integrated approach ensures that your brand doesn't just show up in search results – it DOMINATES. Let's chat SEO. 😎 https://lnkd.in/g8R9whTM. #SEO #DigitalMarketing #ROIDNA #KeywordAnalysis #CompetitorRankings

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  • View organization page for ROI·DNA, graphic

    8,715 followers

    We're all about leveraging PAID, OWNED, and EARNED channels to reach your customers exactly when and where they need it. 🎯 We're not just throwing spaghetti at the wall and hoping something sticks. We're using data-driven insights to create a seamless, personalized experience for your customers, no matter where they are in their buying journey. 👉 1️⃣ Paid Channels: We use targeted advertising across search engines, display networks, social media, and programmatic platforms to ensure your message reaches the right audience at the right time. 2️⃣ Owned Channels: We maximize the impact of the channels you control, including website optimization, content marketing, email campaigns, and social media management, to foster engagement and build relationships with your audience. 3️⃣ Earned Channels: We leverage the power of organic visibility through partnerships, SEO, and customer testimonials to enhance your brand's credibility and reach. Ready to take your ABX strategy to the next level? Let ROI DNA's Omnichannel Support guide the way. #ABXROI #OmnichannelMarketing #B2BMarketing #ROIDNAInsights

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  • View organization page for ROI·DNA, graphic

    8,715 followers

    We don't just collect data for fun (although, let's be real, it IS pretty fun 🤓). We put that data to WORK. Our process? Audit, Analyze, Activate. Let's break it down. 1️⃣ Audit: We dive DEEP into your data. We're talking CRM, marketing automation, website analytics, and more because we need to understand where you've been to help you get where you want to go. 2️⃣ Analyze: Once we've got all that data, it's time to make sense of it. We look for patterns, gaps, and opportunities. We identify your ideal customer profile (ICP) and map out their buying journey. Because let's face it, if you're not targeting the right people, you're just throwing money into the void. 3️⃣ Activate: We take all those insights and put them into action. We create targeted campaigns, personalize content, and optimize your channels. We make sure your message gets to the right people at the right time. If you're ready to take your ABX game to the next level, let's chat. We're here to help you make GINORMOUS things happen. #ABX #DataDriven #AuditAnalyzeActivate #B2BMarketing #AccountBasedMarketing #AccountBasedExperiences #DataDrivenMarketing

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  • View organization page for ROI·DNA, graphic

    8,715 followers

    Psst...want to know the secret formula for a website that actually converts? Here it is: Analytics + Strategy + UX Design = 💰💰💰 It's not just about having a pretty website (although that doesn't hurt 🤓). It's about designing your site for how users understand your products and engage with your content. You need a site that's built on a solid foundation of strategy, informed by data-driven insights, and designed with your users' needs and behaviors in mind. 🎯📊👥 At ROI•DNA, we know a thing or two about creating websites that are not only easy on the eyes but also easy on the user experience. Our team analyzes the heck out of your data, dives deep into your strategy, and crafts a UX design that will have your customers clicking that “Get a Demo” button faster than you can say "conversion rate optimization." 🚀 If you're ready to optimize your website for conversions, give us a shout. Your bottom line will thank you. #WebGTM #ConversionOptimization #UXDesign #MarketingNerds

    Creative that Converts | ROI·DNA

    Creative that Converts | ROI·DNA

    info.roidna.com

  • View organization page for ROI·DNA, graphic

    8,715 followers

    At the end of June our creative team attended Config, Figma's Design Conference, and let us tell you, it was a BLAST! We're talking about new features and updates that have us giddy with anticipation. Check out the recent blog from our Creative Director, Erin Askew, with the 7 features that really caught our attention, like... 🤖 Figma AI — a design assistant on steroids! 🎨 Suggest Auto-Layout — optimization made effortless. 📊 Figma Slides — Finally, our dream presentation tool. ⚡ Automatic Prototyping — Try 10x faster workflow. ...and so much more. Explore our insights on Figma's latest and greatest here on our blog. 👉 https://lnkd.in/gE8nzZ2J #ConfigFigma2024 #ROIDNACreative #DesignNerds #FigmaAI #ResponsivePrototyping #AutomaticPrototyping

    7 Features coming to Figma we're most excited for - Config 2024 Conference Rollouts

    7 Features coming to Figma we're most excited for - Config 2024 Conference Rollouts

    roidna.com

  • View organization page for ROI·DNA, graphic

    8,715 followers

    We pride ourselves on being the best d@mn partner in the game at delivering seamless experiences across ALL channels. Here's why. 👇 1. We LISTEN to our clients. Like, really listen. We dive deep into their unique needs and challenges to create personalized strategies. 💬 2. We break down silos like they're made of paper. Our team of experts collaborates across channels to ensure a cohesive, consistent experience for every client, every time. 🎯 3. We leverage data like it's our superpower. By analyzing customer interactions and behaviors, we can anticipate their needs and deliver the right message at the right time, on the right channel. 📊 4. We infuse creativity into every touchpoint. From eye-catching designs to witty copy, we make sure our clients' brands stand out in a sea of sameness. 🌊 5. We measure success obsessively. Our data-driven approach allows us to continually optimize and improve our omnichannel support, ensuring maximum ROI for our clients. 💰 Let us break down channel siloes and build personalized customer experiences for YOUR brand. Reach out, we love to chat. 🤙

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  • ROI·DNA reposted this

    View organization page for Hotwire, graphic

    26,913 followers

    Is your team equipped to deliver for the complexity of today’s campaigns?    The variety of data sources, and volume of data, that PR and Comms teams tap into shapes the scope and granularity of their insights. So it makes sense that a more diverse set of sources will offer teams deeper, more multi-dimensional views.     Identify your team’s strengths and weaknesses -and learn how to elevate their Data & Analytics maturity to drive success. Simply answer our 9 question survey for your free, personalized report. ➡️ https://lnkd.in/eQANfYuH ⬅️   #data #analytics #pr #communications #innovation #tech #report #insights 

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  • View organization page for ROI·DNA, graphic

    8,715 followers

    Do you have a persistent need to innovate, problem-solve, and push the boundaries of traditional marketing? Love our "No Assholes" rule? Looking for a group of top-tier talent to learn and grow with? Then you might consider joining our awesome crew of ROIers. We're hiring for a handful of remote roles including: ☑ Director, SEO & Content Strategy ☑ Manager, Marketing Technology ☑ Marketing Director - Temporary ☑ Senior ABX Strategist - Contractor ☑ Senior Director, Strategy & Planning ☑ Senior Drupal Developer - Contractor Visit https://lnkd.in/ge4_ncR7 for more details and information.

    Culture at ROI·DNA | Join the Team

    Culture at ROI·DNA | Join the Team

    roidna.com

  • View organization page for ROI·DNA, graphic

    8,715 followers

    Our Creative team is virtually attending Figma's Config conference! You know us — always on the hunt for the latest and greatest in the world of design and creativity. 💡 We'd love to brainstorm how we can apply innovative ideas and fresh creativity to your brand. 🪄✨ Shoot us a message, give us a call, or carrier pigeon your way over to our office (okay, maybe not that last one). Let's collaborate! #ROI•DNA #FigmaConfig #WebsiteRevamp #AdCreative #websiteredesign #MarketingMagic

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  • View organization page for ROI·DNA, graphic

    8,715 followers

    Who says virtual happy hours aren't fun?? Thank you to Confetti for helping us throw an epic PRIDE happy hour for our team. 🏳️🌈 We played LGBTQIA+ themed Mini Games that were a blast and educational. Every point scored meant meals donated to LGBTQIA+ youth. Thanks, ROI·DNA team, for participating, showing your pride, and supporting the community! #ShowYourConfetti #virtualhappyhour #PrideMonth #Equality #ROIDNAPride

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