Tatari

🚀 A new week means another exciting announcement at Tatari! We're thrilled to share this fantastic AdExchanger article highlighting our collaboration with BREEO. With the formal release of our new planning engine (leveraging large language models & AI to plan & predict outcomes), we're revolutionizing TV ad buying strategies, and driving impactful results. Proud of our team and the groundbreaking work we're doing to rekindle @breeo TV presence. 🔥 story here: https://lnkd.in/enBTkjbg #Tatari #Breeo #TVAdvertising #Innovation #convergenttv

Creating a TV media plan has traditionally required deep understanding and industry expertise. Tatari’s AI-driven Planning Engine builds complex TV media plans automatically, saving advertisers time and budget. Using 7+ years of historical data from linear and streaming campaigns, our machine learning models forecast performance outcomes for your TV campaigns. “We didn’t have in-house media planners. Tatari made it easy for us to achieve excellent performance and returns on our media spending. Over a period of 7 months, we saw a significant decrease of 47.28% in Cost per Acquisition. We also saw an increase of 68% in our Return on Ad Spend.” - Mike Cantafio, Director of Ecommerce at BREEO See how we’re making it easy for advertisers to generate media plans in just a few clicks! #mediaplanning #mediabuying #ai #tv #television #adtech #videomarketing #connectedtv #advancedtv #convergenttv https://lnkd.in/eieTfXU6

Before officially releasing our AI-driven Planning Engine, BREEO, who was seeking a more efficient approach to TV advertising, tested it, and the results are in. With a 47% decrease in customer acquisition costs and a 68% increase in return on ad spend, BREEO benefited from a streamlined and AI-driven approach. Check out AdExchanger's latest article below to learn more about generating a TV media campaign in seconds with our new Planning Engine based on the desired budget, reach and frequency, spot length, target audience, and outcomes. #TVAdvertising #PerformanceOutcomes #PerformanceMarketing #MediaPlanning #TatariInnovates https://lnkd.in/gGhiCmRZ

We had a full house at GROW NY! 🎉  Keynote speaker Silsila Niazi, Chief Marketing Officer at Aroma360, and Paul Hutchison, Director of Client Services at Tatari, shared how TV advertising transformed Aroma 360’s business by driving incredible growth and reaching new audiences. We’re excited to connect with you at GROW! Stop by our booth to learn how to elevate your brand's growth to the next level. #GROWNY2024 #TVadvertising #DTCMarketing #ConvergentTV #GrowthMarketing

TickPick, known for transparent ticket pricing, ventured into TV advertising to expand their reach while driving performance outcomes. Led by Luke Heston, they aimed to boost brand awareness and drive app installs. Tatari's platform provided precise insights, making TV advertising effective and straightforward. The results were immediate, with significant jumps in app installs and website visits. Our seamless integration and expert support made us a true partner in TickPick's marketing journey. Click the link in the comments to read more on TickPick's case study. #TVAdvertising #PerformanceMarketing #GrowthMarketing #SuccessStory #AcquisitionMarketing #ConvergentTV

A common misconception among many brands is that you need a big budget to start TV advertising. As Seed Health has proven, that’s not the case anymore. Seed Health, a leader in research-backed probiotics, started with the crawl, walk, run approach, which led to doubling conversions and a 6-7x increase in brand search, site traffic, and post-purchase surveys of finding a brand on TV. Deepti Janveja, Head of Growth Marketing at Seed, was recently joined by Austin Santino at the DTC Experts stage. They revealed how Seed leveraged convergent TV to skyrocket its growth. Read more from the link in the comments!   #ConvergentTV #GrowthMarketing #DTCMarketing #PerformanceMarketing #TVMeasurement

How Aroma360, the leading healthy scenting solution, doubled its acquisitions through strategic TV advertising. Their growth journey is an exemplary case study for DTC brands looking to scale. Join Silsila Niazi, CMO of Aroma 360, and Paul Hutchison, Director of Client Services at Tatari, on July 9th at the GROW NY stage as they share their convergent TV success story. Planning to attend GROW next week? Don't miss our session and be sure to stop by the Tatari booth to say hello. Are you a marketing leader, founder, or marketer from a DTC brand? DM us for a FREE pass to GROW NY, courtesy of Tatari. We look forward to seeing you there! #GrowthMarketing #TVadvertising #PerformanceMarketing #DTCmarketing #ConvergentTV

Have you ever wondered where TV measurement is heading in the age of channel convergence? Join Philip Inghelbrecht, Co-Founder & CEO of Tatari, John Wallace, Co-Founder & CEO of LiftLab, Jon Lorenzini, VP of Marketing Science of LiftLab, and for the next Curve Your Enthusiasm Episode on 6/25 at 11:00 AM PST to gain insights on measuring linear, digital, and streaming TV in the age of channel convergence. Register through the link in the comments to listen live! If you won’t be able to join live, still make sure you register to receive the recording in your inbox.

Had a blast hanging out with Adtech God & The AdTech Forum chatting all things TV, Cannes, industry noise, and ofcourse, Tatari!

Discover why open programmatic and CTV may not mix. Philip Inghelbrecht's insights on Association of National Advertisers highlight the challenges and benefits of programmatic advertising in the connected TV space. Read how true direct technology relationships can solve inefficiencies, brand safety, and cost issues better than traditional programmatic methods. Dive deeper into the future of CTV advertising on ANA. https://lnkd.in/g8EpA9x2 #AdTech #CTV #ConnectedTV #ConvergentTV #ProgrammaticAdvertising #DigitalAdvertising