TechTarget is thrilled to announce a game changing partnership with 6sense! Mutual customers can now access TechTarget's precise and powerful 1st-party Priority Engine™ Account Intent Feeds within the 6sense Revenue AI™ Platform to better convert the accounts that are most likely to buy. Together, we're empowering them to: ✔️ Better identify, prioritize and target accounts actively consuming contextually relevant buy-cycle content ✔️ Deliver more precision list segmentation and deeper personalization at scale with actionable insights into granular topical research & vendor content engagement ✔️ Drive increased sales and marketing efficiency, outreach focus and sales cycle acceleration by eliminating false signals Learn more about how this exciting new partnership brings a potent combination of intent data and capabilities to drive breakthrough sales & marketing success: https://bit.ly/3VJno6G #BetterTogether #IntentData #AI #RevTech
TechTarget
Marketing Services
Newton, MA 33,096 followers
We help fuel your pipeline faster with real insights about real people.
About us
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across 150 highly targeted technology-specific websites and 1,000 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com.
- Website
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https://www.techtarget.com
External link for TechTarget
- Industry
- Marketing Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Newton, MA
- Type
- Public Company
- Founded
- 1999
- Specialties
- Marketing, Advertising, B2B Marketing, Brand Awareness, Lead Generation, Product Placement, Marketing and Sales Enablement, Purchase Intent Insight, Purchase Intent, Purchase Intent Data, Account-Based Marketing, ABM, Content Marketing, Demand Gen, Demand Generation, Integrated Marketing, SEO, Sales Enablement, Intent Data, and B2B Sales
Products
Priority Engine
Buyer Intent Software
TechTarget's Priority Engine is a SaaS-based platform that delivers direct, real-time access to the most active accounts and prospects ranked by their level of purchase intent and engagement to help enterprise B2B technology organizations improve ABM performance, increase sales productivity and maximize demand generation success. The platform provides exclusive third-party intent insights on the topical interests of accounts, recency and relevancy of activity, vendor considerations and installed technology.
Locations
Employees at TechTarget
Updates
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In today’s digital environment, webinars can be an incredibly powerful tool 🚨 In this e-book, uncover 3 critical areas of webinar lead generation and how teams can optimize performance to successfully contribute to and grow pipeline: https://t.co/NbpslCLOMw
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It's time to maximize your impact across buying centers in EMEA 🌍 ✅ In this infographic, we’ll look at recent research to understand how individual buying team member’s role and function impact decision-making dynamics. You’ll learn how the buying team has evolved, so you can shape your content strategy to better meet the needs of all buying team members. Find it here: https://bit.ly/3WqBWtI
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Get the insights you need to reach buyers where they consume content 🌆 In this infographic, uncover where buyers are conducting their research, channels they prefer and tips to evolve your content distribution strategy. Download it here: https://bit.ly/3JWiVru
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Learn how Jared Cordes, Director of Growth Marketing Campaigns and his team at SHI International Corp. leveraged TechTarget's #ConfirmedProjects to propel their partner pipeline with minimal upfront effort🏆 Learn more here: https://bit.ly/3Qv4wH3
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Accelerate pipeline with TechTarget’s Confirmed Projects™ 🏆 ✅ TechTarget’s Confirmed Projects accelerate pipeline by optimizing sales efforts against prospects that have directly confirmed a project in play and have a high likelihood to convert. Talk to an expert: https://bit.ly/4cJcyov
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According to Gartner, 83% of the B2B buying cycle is spent away from potential suppliers 💡 They’re not on your website, not in your CRM, and not in your marketing automation systems 🚨 Tech buyers seek information about solutions from sources they already know and trust, which is why TechTarget is the #1 decision-support publisher in enterprise tech. In this short video, you’ll see how TechTarget supplies more actionable demand than anyone else. Talk to an expert: https://bit.ly/3RkqrzZ #b2b #marketing #demand
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How do you effectively evaluate the performance of your ABM program? ⚡ In this research brief, Forrester shares a process for selecting different classes of metrics to demonstrate the progress of an ABM program💥 You’ll learn: ✅ How to align leaders around key ABM goals and metrics. ✅ The four classes of ABM measures to effectively evaluate performance. ✅ How to work with Marketing Operations to create relevant dashboards. Download: https://bit.ly/3YR3MPv
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To compete successfully in today’s digital landscape, every marketing team must develop an effective content strategy 🌎 In this e-book, we’ll unpack common ROI barriers and breakthrough solutions for achieving ROI and strong engagement from your content-based programming ✅ Find it here: https://bit.ly/3RIsgbf
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Discover how Lindsay Glaser from BMC Software leverages TechTarget's Priority Engine to boost productivity and increase responses from new prospects 📈💡 Find out more and how you can start using Priority Engine today: https://bit.ly/48u5t8F
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