You can view metrics on conversion and Lead Gen Form performance by selecting Conversions and Leads as a column view from the reporting dashboard or when exporting a report.
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Conversions and leads metrics
Conversions and leads metrics for a campaign include:
Metric | Definition |
---|---|
Conversions | The total number of times people took a desired action after clicking on or seeing your ad. When conversions can’t be attributed to individual members, group-level attribution or estimation may be used. |
Click Conversions | Clicks on your ads that led to a conversion. |
View Conversions | Impressions on your ads that led to a conversion. |
Conversion Rate | Percentage of conversions relative to clicks (total conversions divided by clicks). |
Cost Per Conversion | Average amount spent on each conversion (total spent divided by conversions). |
Total Conversion Value | Total value generated by your conversions (value per conversion times conversions). Value can be defined when creating conversions, which is how much you consider each conversion is worth to you. |
Return on Ad Spend | Revenue generated for ad spend (total conversion value divided by amount spent). |
Leads | The number of leads collected through this campaign. |
Lead Form Opens | Number of times a member opened a lead form. |
Lead Form Completion Rate | Percentage of opened forms that were submitted (form submissions divided by form opens). |
Cost Per Lead | Amount spent per lead collected. |
Leads (Work email) | Number of leads collected that don’t use an established free or personal use email domain. Available only when using the work email predefined field. |
Lead Form Completion Rate (Work Email) | Percentage of opened forms that were submitted that don’t use an established free or personal use email domain. Available only when using the work email predefined field. |
Cost Per Lead (Work Email) | Amount spent per lead collected that doesn't use an established free or personal use email domain. Available only when using the work email predefined field. |
Event Registrations | Total number of people who successfully registered for your LinkedIn Event after clicking on or seeing your ad. |
Click Event Registrations | Clicks on your ad that led to an event registration. |
View Event Registrations | Impressions on your ad that led to an event registration. |
Viral conversion and lead metrics
Viral metrics are available if you export a Campaign performance or Ad performance report. Viral metrics result from members sharing a Sponsored Content ad to their own network of connections.
Metric | Definition |
---|---|
Viral Impressions | Impressions resulting from users sharing a Sponsored Content ad to their own network of connections. Viral impressions are not counted as regular impressions. |
Viral Clicks | Number of clicks on viral impressions. |
Viral Post Click Conversions | Number of viral clicks that led to a conversion. |
Viral Post View Conversions | Number of event registrations that resulted from viral impressions or clicks. |
Viral Event Registrations | Number of viral impressions that led to a conversion. |
Viral Click Event Registrations | Number of viral clicks that led to an event registration. |
Viral View Event Registrations | Number of viral impressions that led to an event registration. |
Learn more about other metrics available for your ad campaign
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