Protecting member data and privacy continues to be top of mind for LinkedIn and our members, and the broader advertising industry. Reliance on third-party cookies has started to decline as browsers and devices increase restrictions of third-party tracking and new regulations take effect. These trends require marketers to use new privacy-enhancing approaches to reach the right audiences, serve personalized messaging across channels, and measure results.
To help you navigate these changes, we’ve included a brief overview of key industry changes with the option to learn more about how these changes may impact your ads.
Platform policies
- Apple’s App Tracking Transparency (ATT) framework - With Apple’s framework, all iOS users are automatically opted out of ad tracking. LinkedIn no longer collects IDFA, so we won’t prompt members to opt into sharing this information on LinkedIn. Learn more about Apple's Tracking Frameworks and LinkedIn ad campaigns.
- Safari Intelligent Tracking Prevention (ITP) - Apple’s Safari web browser and iOS limit third-party cookie tracking. Learn more about what these changes mean for LinkedIn.
- Google’s Privacy Sandbox - Google plans to phase out third-party cookies in their Chrome browser in 2025. Learn more about these changes on the Google Privacy Sandbox website.
Privacy regulation
- Global Data Protection Regulation (GDPR) - The GDPR is a comprehensive European data protection law that provides greater data rights for individuals, including LinkedIn members. Learn more about the steps LinkedIn takes to comply with the GDPR.
- U.S. State Laws - States such as California, Colorado, Virginia, and Utah have enacted privacy laws to grant privacy rights to their residents. Learn more about these laws and how LinkedIn complies.
To learn more about what other regional privacy laws could apply to you, visit our regional info page. We encourage all customers to work with their internal legal counsel to understand what laws they are subject to and how this might affect how they work with marketing partners like LinkedIn.
You can also visit our best practices for maximizing your performance article or download our Privacy Playbook to learn more. You can also learn about LinkedIn’s commitment to member privacy on our privacy website, as well as access our privacy policy and cookie policy.
Learn more