Andrew Bolis

Recognized as a Top US LinkedIn Influencer by Favikon (#5 in US rankings).

Experts shed light on harnessing the power of AI for strategic marketing endeavors. This segment uncovers actionable tips and nuances, spotlighting the transformative role of AI in enriching communication and outreach efforts.

Leading experts weigh in on AI's potential impact on jobs. This installment highlights the challenges and opportunities AI presents, offering a glimpse into the future of human-AI collaboration in the workforce.

Join me as I sit down with Andrew Bolis, a business growth consultant from the Windy City, who's been making waves in the world of marketing. Drawing from his rich tech background and immense experience as a marketing manager, Andrew Bolis brings to the table a treasure trove of strategies to bolster businesses. We take a deep dive into his expertise, including cold email outreach, personal branding, and partner marketing, and discuss how these can effectively drive growth and bring in inbound… Show more

Join me as I sit down with Andrew Bolis, a business growth consultant from the Windy City, who's been making waves in the world of marketing. Drawing from his rich tech background and immense experience as a marketing manager, Andrew Bolis brings to the table a treasure trove of strategies to bolster businesses. We take a deep dive into his expertise, including cold email outreach, personal branding, and partner marketing, and discuss how these can effectively drive growth and bring in inbound leads.

Our enriching conversation turns towards the significance of personal branding in the B2B sector. We shed light on the unique challenges posed by the rigidity of B2B marketing, and how a compelling personal brand can be a game-changer. We also delve into the intriguing world of AI and its rapidly growing influence in marketing, sales, and customer success. We even touch upon how AI can be harnessed effectively to create efficiencies and stay ahead of the curve.

As the discussion unfolds, we examine the role charisma plays in founders and how it can provide a competitive edge. We reflect on Andrew Bolis's journey from VP of Marketing to a fractional CMO, a transition that resonates with the current market trends. And finally, we spare a thought for small and medium businesses, exploring how they can leverage innovative strategies, create new product categories, and embrace digital marketing to turbocharge their growth. Whether you're a budding entrepreneur or seasoned businessperson, Andrew Bolis's insights are bound to leave you inspired and full of ideas. Show less

When faced with adversity, we can either shrink away or rise to the occasion.

Today’s guest thrives on the latter and has been consistently pushing himself to evolve with the market and create opportunities.

Andrew Bolis has 15 years of marketing leadership experience. He's currently a Fractional CMO & Business Growth Consultant. He builds marketing programs that help B2B companies acquire new customers and grow their revenue.

Join me as we discuss:

❇️ How to create… Show more

When faced with adversity, we can either shrink away or rise to the occasion.

Today’s guest thrives on the latter and has been consistently pushing himself to evolve with the market and create opportunities.

Andrew Bolis has 15 years of marketing leadership experience. He's currently a Fractional CMO & Business Growth Consultant. He builds marketing programs that help B2B companies acquire new customers and grow their revenue.

Join me as we discuss:

❇️ How to create synergy between marketing and sales teams
❇️ The advantages that startups have compared to established companies in their marketing strategy
❇️ Unique marketing tactics that will elevate your lead generation strategy
❇️ How to leverage the expertise of a fractional CMO

This interview has me rolling with new ideas that I’m putting into place as we speak and can’t wait to see the results.

Don’t miss this amazing episode! Show less

In this episode, Andrew delves into his proven strategies for building a brand and generating demand, even when resources are limited. He outlines five growth strategies that are not only effective but also cost-efficient and easy to scale. Plus, he unveils three unique ways to leverage LinkedIn for your business, shedding light on personal branding, social selling, and impactful employee programs.

Are you trying to generate qualified leads on a shoestring budget? Andrew has got the… Show more

In this episode, Andrew delves into his proven strategies for building a brand and generating demand, even when resources are limited. He outlines five growth strategies that are not only effective but also cost-efficient and easy to scale. Plus, he unveils three unique ways to leverage LinkedIn for your business, shedding light on personal branding, social selling, and impactful employee programs.

Are you trying to generate qualified leads on a shoestring budget? Andrew has got the answers. Discover his five resourceful methods for lead generation that don't rely on paid media. He also explains the concept of a Fractional CMO, detailing how this role can significantly contribute to business growth.

Andrew's impressive feat of doubling new sales opportunities in just three months as a CMO is a story not to be missed. Listen as he shares the strategies and insights that led to this remarkable achievement.

In our deep-dive conversation, Andrew discusses his career transition from Tech to Marketing and the road that led him to the CMO role. He gives us a peek into his consulting work, including the types of companies he works with and his focus areas. Learn about the growth strategies that his clients are finding success with, and hear about some of the quick wins he's helped them achieve.

Finally, Andrew addresses some intriguing questions. What differentiates him from other marketing consultants? And could he see himself returning to a full-time CMO or VP of Marketing role?

This episode is brimming with actionable advice, innovative growth strategies, and deep insights from a seasoned marketing expert. Whether you're an entrepreneur, a marketer, or a business leader looking to boost growth, this episode with Andrew Bolis is a must-listen.

Listen/Watch the interview here:
Spotify: https://spotifyanchor-web.app.link/e/7dJdx5TU8Ab
YouTube: https://youtu.be/CpIRnXSUwzg Show less

You’re not alone if your company has ambitious growth goals with a comparatively small marketing budget. It’s a conundrum that requires outside-the-box thinking.

In this episode, fractional CMO and fellow B2B growth marketer, Andrew Bolis, joins us to talk about how to get traction and results even when your budget is tight.

Hear about ways to get creative while zeroing in on strategies that align to how today’s B2B audiences buy—on their timeline from a trusted… Show more

You’re not alone if your company has ambitious growth goals with a comparatively small marketing budget. It’s a conundrum that requires outside-the-box thinking.

In this episode, fractional CMO and fellow B2B growth marketer, Andrew Bolis, joins us to talk about how to get traction and results even when your budget is tight.

Hear about ways to get creative while zeroing in on strategies that align to how today’s B2B audiences buy—on their timeline from a trusted source.

[00:00] Show intro

[03:54] Build programs that align to how B2B audiences buy

[05:45] Marketing channels that give you the most bang for your buck

[07:04] Strategy 1: Multi-phase email campaigns featuring high-quality ungated content

[13:19] Strategy 2: LinkedIn brand ambassador program that trains and encourages employees to post, comment and connect

[19:37] Strategy 3: Join forces with other companies that complement your brand/solutions

[25:53] Strategy 4: Start a monthly roundtable or networking event to share best practices with your C-level target audience

[29:52] Key takeaway

[30:16] Outro Show less

3-step approach to doubling sales accepted leads in 3 months.

Are you struggling to grow your company's brand and create demand?

In this episode of the Brands of Brew Marketing Podcast, Andrew Bolis shares his top five growth strategies for startups in 2023.

The most valuable lesson from this podcast is that startups should focus on affordable and sustainable strategies that create demand and build brand over time.

Andrew emphasizes the importance of using existing content and focusing on distribution to get in front of the right… Show more

Are you struggling to grow your company's brand and create demand?

In this episode of the Brands of Brew Marketing Podcast, Andrew Bolis shares his top five growth strategies for startups in 2023.

The most valuable lesson from this podcast is that startups should focus on affordable and sustainable strategies that create demand and build brand over time.

Andrew emphasizes the importance of using existing content and focusing on distribution to get in front of the right people. Show less

As the tech landscape continues to evolve, we asked 14 industry leaders, CEOs, and founders to share their perspectives on whether technology remains a good career path.

From considering the individual goals and challenges of a tech career to exploring a career in the emerging dimensions in tech, these experts provide valuable insights to help you make an informed decision about your career in technology.

CREATING NEW ROLES THROUGH AI

"I lost my CMO position at a Series B… Show more

As the tech landscape continues to evolve, we asked 14 industry leaders, CEOs, and founders to share their perspectives on whether technology remains a good career path.

From considering the individual goals and challenges of a tech career to exploring a career in the emerging dimensions in tech, these experts provide valuable insights to help you make an informed decision about your career in technology.

CREATING NEW ROLES THROUGH AI

"I lost my CMO position at a Series B tech startup because of company-wide layoffs. But I still think technology is a great field to be in. It’s tough now, but historically tech creates the most opportunities when compared to other industries."

"AI is a great example. While it might take away some jobs, it’s also creating new jobs like prompt engineers. It’s also helping content marketers with AI experience stand out in a crowded employee market."

—Andrew Bolis, fractional CMO, marketing consultant, and B2B growth adviser Show less

In this episode, Andrew Bolis (a Fractional CMO) shares how owning a pipeline number and being responsible for specific revenue-related targets not only helps sales and marketing teams work towards common goals, but also provides leverage in conversations with the CFO.

Other Key Insights from this episode include:

+ Bringing in the right fractional CMO for your situation.
+ Working with agencies to fill in skill gaps and drive faster results.
+ Justifying marketing… Show more

In this episode, Andrew Bolis (a Fractional CMO) shares how owning a pipeline number and being responsible for specific revenue-related targets not only helps sales and marketing teams work towards common goals, but also provides leverage in conversations with the CFO.

Other Key Insights from this episode include:

+ Bringing in the right fractional CMO for your situation.
+ Working with agencies to fill in skill gaps and drive faster results.
+ Justifying marketing expenses with the C-suite. Show less

Cold outreach gets a bad rep. Done right, cold outreach attracts your ideal customer in a way that builds trust and lets them know you understand their challenges. And they're happy to do business with you.

Done wrong, you burn bridges that can never be repaired. In this episode, I show how to turn cold outreach prospects into warm leads and, ultimately, paying clients.

Listen or watch episode here:

Youtube: https://www.youtube.com/watch?v=1m8nsBb0OxU

Spotify:… Show more

Cold outreach gets a bad rep. Done right, cold outreach attracts your ideal customer in a way that builds trust and lets them know you understand their challenges. And they're happy to do business with you.

Done wrong, you burn bridges that can never be repaired. In this episode, I show how to turn cold outreach prospects into warm leads and, ultimately, paying clients.

Listen or watch episode here:

Youtube: https://www.youtube.com/watch?v=1m8nsBb0OxU

Spotify: https://open.spotify.com/episode/5quw0tuMILJf6c633QTwAA?si=oRudqMIQTDuVV52ovX80XA

Apple: https://podcasts.apple.com/us/podcast/cold-outreach-that-builds-trust-engagement/id1614152949?i=1000611443608 Show less

A discussion about fast-growing B2B Enterprise SaaS startups.

The 8-min episode covers:

- What B2B Enterprise SaaS is all about
- Hurdles companies face at various stages (Series A, B, C)
- Why marketing and sales alignment is important for success
- What makes for great Founders, CMOs & CROs in this space

▶️ Listen to the… Show more

A discussion about fast-growing B2B Enterprise SaaS startups.

The 8-min episode covers:

- What B2B Enterprise SaaS is all about
- Hurdles companies face at various stages (Series A, B, C)
- Why marketing and sales alignment is important for success
- What makes for great Founders, CMOs & CROs in this space

▶️ Listen to the episode:

https://open.spotify.com/episode/0qlkRVKZpGQCn5b7vd9dZM

https://podcasts.apple.com/gr/podcast/lessons-learned-growth-for-b2b-enterprise-saas-with/id1559698557?i=1000611571689

https://www.growthmentor.com/podcasts/b2b-enterprise-saas-growth-andrew-bolis/ Show less

Topic #1: Revenue is a team sport [04:06]

To generate pipeline or revenue or attract a new customer, there are numerous touchpoints and multiple teams involved across the company.

Topic #2: The best attribution model [10:25]

Using a hybrid approach when capturing attribution is key to figuring out what’s actually driving pipeline generation and revenue growth.

A combination of self-reported attribution and software attribution is ideal. It can also help CMOs to get… Show more

Topic #1: Revenue is a team sport [04:06]

To generate pipeline or revenue or attract a new customer, there are numerous touchpoints and multiple teams involved across the company.

Topic #2: The best attribution model [10:25]

Using a hybrid approach when capturing attribution is key to figuring out what’s actually driving pipeline generation and revenue growth.

A combination of self-reported attribution and software attribution is ideal. It can also help CMOs to get buy-in from the C-Suite.

Topic #3 The limitations of software attribution [17:46]

Due to how software attribution works, at best, you might get some directional data but it will often be inaccurate and incomplete.

There are new solutions that also include self-reported attribution giving you a better idea of the true drivers of pipeline and revenue. Show less

Engaging and posting on LinkedIn allows you to build a personal brand and stand out as a business professional. It takes time to build a personal brand, but it’s easy if you follow these steps.