From podcasts to documentaries, consumer brands are creating more content. Here’s why. 👇
Very insightful! in building customer relationships...Kate Wanjiku you'll like this 😊
Isn’t it the case that everything is moving towards video content thanks to TikTok, instagram, and YouTube shorts. Also, podcasts are on the rise. It is not feasible to pay someone to do the job for you vs having an in-house production because any company of the size of Starbucks, LVMH, and Amazon, from your examples, can afford to do that. The people who don’t work for the company may not be the best to represent the company from within. I feel it’s a cultural awakening that’s happening. As emotions flow unidirectional.
Very good points. People love stories and we remember them. My proposal to brands doing content marketing is to invest more to the quality of the content instead of quantity. Good stories are powerful, they create emotions and engagement with your audience.
In an era of globalization and distant human physical contact, social networks fulfill our need for connection. This includes fostering a sense of belonging with the brands we support. Engaging media content is an excellent way to build a community around your products and services, satisfying this fundamental human need.
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Marketeers today need to focus on building and engaging with like minded communities. To keep engaging and curate the community one will depend on content to entertain and engaging them on a regular basis and the occasional education and enlightening about the brand, and hence content
Just serve good coffee some thing Starbucks has not learnt yet Don’t be woke Stick to business Pay staff a real wage Get rid of the focus group and message BS Support Veterans It’s simple no medua required ask Costa Coffeee
Quite agree to the bit of creating an emotional connection! We remember brands for the way they communicate to us and one such example was #fevicol to me and many more such brands.
Yeah! Now it's become a trend to goes by media ways, be it Reliance Entertainment,Jio, Amazon Prime, or some other brands which are also getting into webseries, I believe it's one of the strategies of the businesses to connect with their consumers in all spheres.
Founder & CEO @ Sekel Tech | CDP, Discovery, Demand Generation
5d😊 Every page on your website has a specific purpose. Therefore, it is important to design content that aligns with the purpose of each page. Take a moment to consider how many pages are on your main website and what purpose each one serves. These could include an about page, product catalogue page, product listing page, product description page, product reviews and ratings page, store locator page, store review page, contact us page, careers page, blogs and articles page, investors page, video and photo page, customer service page, product return policy page, etc. Each page should serve a distinct purpose and cater to the needs of your website visitors.