During Cannes Lions 2024, ANA and its partners, TAG Trustnet and Fiducia hosted a much anticipated Launch Event for the Programmatic Transparency Benchmark initiative. RAUS Global was honored to attend and listen to key industry experts sharing their deep knowledge and expertise of programmatic media buying. Association of National Advertisers Bill Duggan TAG TrustNet Fiducia Christine Moore Lou Paskalis Amy Williams George Manas Mike Zaneis https://lnkd.in/dWDBBmwC
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Another great article on sustainability and how marketing procurement can help support our planet through their work! Procurement Foundry Christine Moore Women in Marketing Procurement #marketingprocurement
ESG & sustainability were second only to the impact of GenAI in terms of share of agenda at ProcureCon Europe Series Marketing Europe. Helen Thompson reports for Marketing Procurement iQ on the key takeaways. Use the link below to read Helen's excellent article, which looks at all the key discussion points from brands, agencies and industry bodies all hosting presentations, panel interviews, round tables and workshops. Topics covered were wide-ranging, including advertising accessibility, representation in the creative process, supplier diversity, supply chain sustainability, and modern slavery. But it wasn’t just a call to action that was shared: Procurement leaders from household brands like Procter & Gamble, Diageo, Danone, L'Oréal, Barclays, Suntory Global Spirits, and Reckitt opened up on the challenges and opportunities they see, sharing practical approaches and roadmaps for their peers to take back to their own organisations. https://lnkd.in/eJcB9B6n ISBA Bobi Carley Amy Nicklin Oliver Forder XR Extreme Reach Isabel Massey Alice Tomlinson Efrain Ayala Deaneesha Govender Intel Corporation Kevin Freedman Freedman International Tina Fegent (FCIPS) Izzy Safdar Louise Deane Jake Dubbins Conscious Advertising Network Céline Coupin Chauffeton Jade Wigmore The Rank Group plc Caroline Ghost
How can Marketing Procurement contribute to the ESG & Sustainability agenda? - Marketing Procurement iQ
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RAUS Global is a trusted partner in marketing procurement, dedicated to helping organizations achieve strategic goals and create value. With over 25 years of industry experience, we offer expertise in agency management, partner negotiations, and transparency & governance. As a certified women’s business enterprise, we champion diversity and inclusion in our services. Follow us on LinkedIn to stay updated on our insights and solutions for transforming marketing procurement. Follow us on LinkedIn: RAUS Global #marketingprocurement Procurement Foundry Christine Moore Women in Marketing Procurement
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We wish all our clients and industry friends a fantastic Fourth of July! Christine Moore Women in Marketing Procurement #marketingprocurement Association of National Advertisers Procurement Foundry
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Interesting statistics around ad production that need to be addressed by our colleagues in marketing procurement and agency management. Christine Moore Women in Marketing Procurement Procurement Foundry
As production directives grow in volume and complexity many brands are now teaming up with a broader network of agencies, partners, and vendors, sparking a surge in asset creation. To keep everything running smoothly, it's crucial to have clear transparency and meticulous oversight to ensure maximum efficiency. Learn how APR can optimize your content creation ecosystem & download The New Creative Paradigm by the Winterberry Group for more insights today ➡️ https://hubs.ly/Q02DzLsN0 #productionoptimists #marketingandadvertising #advertising #AI #adtech #contentmanagement
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A great and insightful article on Brand Safety in Ad Age today. Since it is behind a firewall, I am listing the 10 even more progressive steps you can take. Reach out if you would like to discuss in more detail. 1. Make this someone’s job 2. Get into the weeds of campaign setup 3. Plan for human error 4. Cut off the long tail 5. Move toward inclusion lists 6. Apply different settings to different environments 7. Embrace do-not-block lists 8. Do not block the news 9. Plan for inclusion in your media plans too 10. Make intentional media investments Christine Moore Women in Marketing Procurement #brandsafety #marketingprocurement The link is here: https://lnkd.in/dPnrAD7N
Brand safety—10 ways for marketers to move beyond the basics
adage.com
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At #CannesLions2024, WFA and MediaSense hosted a very insightful session on the future of agency compensation. The agency compensation landscape is at a crossroads, with significant changes on the horizon. The move towards outcome-based models reflects a broader shift in how agencies and brands view their relationships, focusing more on collaboration, trust, and shared goals. At the same time, addressing talent shortages and investing in the right skills will be crucial for the industry’s future. By embracing these changes and working together, agencies and brands can create more effective and rewarding partnerships. Women in Marketing Procurement Christine Moore Beatrice Lindvall Catherine Lautier Jeffrey Matisoff Ryan Kangisser Matt Green #marketingprocurement https://lnkd.in/dUGt8XZW
Cannes Lions 2024 Series: Exploring Agency Compensation Models and Talent Dynamics
christineadamssonmoore.medium.com
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Let’s celebrate this initiative! Women in Marketing Procurement Martin Ryan Christine Moore #marketingprocurement #media
Today, IPG Mediabrands introduced our Climate Action Marketplace, a groundbreaking initiative in partnership with SeenThis and PubMatic that allows our clients to reduce their carbon footprint without compromising ad performance. Learn more about how this approach intends to reduce the industry's carbon footprint in this AdExchanger article: https://bit.ly/3VIwr7T #IPGMediabrands #ClimateActionMarketplace #SustainableAdvertising #AdTech
IPG Has A New Sustainable Ad Marketplace That It Says Doesn’t Sacrifice Performance | AdExchanger
adexchanger.com
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Cannes Lions 2024 Series: Opportunities and Challenges in Retail Media for Marketing Procurement Professionals Retail media is rapidly becoming one of the most prominent channels in the marketing landscape. As projected to be the fastest-growing media channel by 2027, retail media presents vast opportunities but also poses significant challenges. This article explores these aspects, providing insights into how marketing procurement professionals can navigate this evolving terrain effectively. #marketingprocurement #retailmedia Christine Moore Women in Marketing Procurement https://lnkd.in/dDaNqGKs
Cannes Lions 2024 Series: Opportunities and Challenges in Retail Media for Marketing Procurement…
christineadamssonmoore.medium.com
CEO of Trustworthy Accountability Group; Co-Founder at Brand Safety Institute
1wThank you for attending!