RAUS Global

For our clients and industry friends in procurement - if yo are in Atlanta, we highly recommend this in-person event! Membership in Procurement Foundry is free for brand-side procurement professionals. Women in Marketing Procurement Claire Barnes Tina Marie Noble S. Michael Cadieux Christine Moore

Another great article on sustainability and how marketing procurement can help support our planet through their work! Procurement Foundry Christine Moore Women in Marketing Procurement #marketingprocurement

RAUS Global is a trusted partner in marketing procurement, dedicated to helping organizations achieve strategic goals and create value. With over 25 years of industry experience, we offer expertise in agency management, partner negotiations, and transparency & governance. As a certified women’s business enterprise, we champion diversity and inclusion in our services. Follow us on LinkedIn to stay updated on our insights and solutions for transforming marketing procurement. Follow us on LinkedIn: RAUS Global #marketingprocurement Procurement Foundry Christine Moore Women in Marketing Procurement

We wish all our clients and industry friends a fantastic Fourth of July! Christine Moore Women in Marketing Procurement #marketingprocurement Association of National Advertisers Procurement Foundry

Interesting statistics around ad production that need to be addressed by our colleagues in marketing procurement and agency management. Christine Moore Women in Marketing Procurement Procurement Foundry

A great and insightful article on Brand Safety in Ad Age today. Since it is behind a firewall, I am listing the 10 even more progressive steps you can take. Reach out if you would like to discuss in more detail. 1. Make this someone’s job 2. Get into the weeds of campaign setup 3. Plan for human error 4. Cut off the long tail 5. Move toward inclusion lists 6. Apply different settings to different environments 7. Embrace do-not-block lists 8. Do not block the news 9. Plan for inclusion in your media plans too 10. Make intentional media investments Christine Moore Women in Marketing Procurement #brandsafety #marketingprocurement The link is here: https://lnkd.in/dPnrAD7N

Cannes Lions 2024 Series: Women in Marketing Procurement Christine Moore Bill Duggan Lou Paskalis George Manas #canneslions2024 #marketingprocurement https://lnkd.in/d8S8-PJT

At #CannesLions2024, WFA and MediaSense hosted a very insightful session on the future of agency compensation. The agency compensation landscape is at a crossroads, with significant changes on the horizon. The move towards outcome-based models reflects a broader shift in how agencies and brands view their relationships, focusing more on collaboration, trust, and shared goals. At the same time, addressing talent shortages and investing in the right skills will be crucial for the industry’s future. By embracing these changes and working together, agencies and brands can create more effective and rewarding partnerships. Women in Marketing Procurement Christine Moore Beatrice Lindvall Catherine Lautier Jeffrey Matisoff Ryan Kangisser Matt Green #marketingprocurement https://lnkd.in/dUGt8XZW

Let’s celebrate this initiative! Women in Marketing Procurement Martin Ryan Christine Moore #marketingprocurement #media

Cannes Lions 2024 Series: Opportunities and Challenges in Retail Media for Marketing Procurement Professionals Retail media is rapidly becoming one of the most prominent channels in the marketing landscape. As projected to be the fastest-growing media channel by 2027, retail media presents vast opportunities but also poses significant challenges. This article explores these aspects, providing insights into how marketing procurement professionals can navigate this evolving terrain effectively. #marketingprocurement #retailmedia Christine Moore Women in Marketing Procurement https://lnkd.in/dDaNqGKs