Identity fragmentation occurs when consumer data is scattered across different devices and platforms, making it difficult for marketers to understand and target audiences. Experian partners with Captify to integrate real-time search data with our identity graph to enable accurate targeting across channels and address identity fragmentation. Watch our latest Ask the Expert segment, where Christopher Feo at Experian and Amelia Waddington at Captify® discuss the complexities of identity and the use of real-time data in digital advertising. Watch here ➜ https://lnkd.in/gKjEWRRM #Experian #Captify #MarketingData #AudienceTargeting #RealTimeMarketing #DataDrivenMarketing #DataFragmentation
Experian Marketing Services
Advertising Services
New York, NY 11,786 followers
We use data and insights to help marketers identify, understand, and meaningfully connect with their audience.
About us
At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. We can help you identify your customers and new prospects, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns. Our Consumer View and Consumer Sync products bring data and identity together to provide collaborative, interoperable marketing solutions in a complex industry.
- Website
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https://www.experian.com/marketing
External link for Experian Marketing Services
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Specialties
- Marketing, Consumer insights, Targeting, Data quality, digital marketing, email marketing, mobile marketing, identity resolution, consumer data, demographics, psychographics, attribution, and measurement
Updates
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We're thrilled to introduce Experian Third-Party Onboarding, our latest innovation to power data-driven advertising. This new solution streamlines the monetization of third-party audiences across 20+ programmatic, social, and TV platforms. Say goodbye to complicated integrations, limited ID matching, and opaque pricing structures. With Experian Third-Party Onboarding, we've simplified the process, empowering data providers to increase audience adoption and maximize revenue. Read more about our new offering here ➜ https://lnkd.in/d26KJMAg Or contact us today to get started ➜ https://lnkd.in/gn8m588Z #AdTech #MarketingData #AudienceTargeting #ThirdPartyData
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It's almost time for marketers to plan their holiday campaigns! In our latest blog post, we reflect on the consumer trends that shaped Black Friday last year and identify actionable insights to shape your strategies for 2024. Here are a few of our suggestions: 1. Over 50% of Black Friday sales in 2023 were on smartphones. Ensure your site is mobile-optimized and offer SMS/push notifications to capture these shoppers. 2. Paid search was the top sales driver during Cyber Week 2023. Prioritize and optimize paid search strategies using AI and data analytics. Read our blog post to discover more Black Friday trends from 2023, future predictions around consumer behavior, and how to use these insights to inform your 2024 holiday campaigns this year ➜ https://lnkd.in/gG-F8DuP Partner with Experian to create data-driven, impactful holiday campaigns. Let’s make 2024 your best holiday season yet! 🌟 #ExperianMarketing #HolidayCampaigns #BlackFriday2024 #MarketingTrends #Ecommerce
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We're excited to introduce Experian’s Collaboration in clean rooms, now available in InfoSum, Amazon Web Services (AWS) Clean Rooms, and more. Through Experian’s Collaboration in clean rooms offering, you can: - Collaborate with partners for richer data insights - Achieve higher match rates - Improve audience building - Produce more accurate and complete reports - Ensure data privacy Read our blog post to learn more: https://lnkd.in/g8KXgyXG #CleanRooms #DataCollaboration #Advertising #AdTech
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Experian audiences can help you target college students (consumers with undergraduate and/or graduate degrees) with your back-to-school campaigns. Here are three of our recommended segments that you can activate to reach college audiences today. Download our college audience guide to discover more segments available on-the-shelf of most major platforms to reach other college related audiences, like those with a high school diploma, those in-market for student loans, and more! Download here ➜ https://lnkd.in/gRgQbAcs
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Data plays a crucial role in shaping marketing strategies. Experian partners with The Trade Desk to provide automotive marketers with the marketing data needed to adapt to changing consumer behaviors, allowing marketers to optimize reach and messaging based on consumer demand. Dive deeper into the Q&A with Marissa Audia from The Trade Desk and learn about the importance of automotive data in adapting to market changes: https://lnkd.in/gMJiJ7ng
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With the Republican National Convention just around the corner, now is the perfect time to learn how you can activate Experian's political audiences across major ad platforms. Whether you're an agency, media buyer, political entity or brand, our audiences can help you reach your desired audience with pinpoint accuracy this election season. Download our political audiences guide to explore our political audiences that you can activate on-the-shelf of major ad platforms today. Download now ➜ https://lnkd.in/g2f6YggP #PoliticalCampaigns #DataDrivenDecisions
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Oracle's decision to exit the advertising business leaves marketers rushing to find a new audience targeting solution. Marketers can seamlessly switch to Experian audiences and have confidence that they will experience the same high level of advertising efficiency. We can help you find the right audience. Reach out to our Audiences team today: https://lnkd.in/gR_RJJGa #OracleAdvertising #AdTech #Advertising
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As the digital advertising landscape evolves, so do the tools and strategies we rely on. Third-party cookies have been the backbone of targeted advertising, but with the impending deprecation of third-party cookies, it's time for a shift. In this segment of our Ask the Expert series, we ask industry leaders to share their predictions on future shifts in the market and how advertisers should adapt their strategies. Stay ahead of the curve and watch the full video here ➜ https://lnkd.in/ez4ZJwex Featuring, Scott Messer at Messer Media, Mathieu Roche at ID5.io, Chip Russo at Truthset, Drew Stein at Audigent, Keith Petri at lockr, Yan Liu at TVision, and Anthony Katsur at IAB Tech Lab. #AdTech #Marketing #Advertising #cookiedeprecation #thirdpartycookies #Experian
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It’s been one week since the highly anticipated Cannes Lions 2024—the event of the year for advertising and creativity. We are excited to present our top five takeaways from the event, revealing the industry’s priorities for the year ahead. Dive deeper into these key highlights and explore how they're shaping the future of marketing by reading our blog ➜ https://lnkd.in/eubqwdgQ #Cannes #Cannes2024 #Adtech #cookiedeprecation #RMN