Your source for Apple’s Mail Privacy Protection

Since MPP makes it impossible to know whether a subscriber is really opening the email (or not!) if they’re Apple Mail, measuring true engagement with content intended to capture “signs of life” from a subscriber has become more important than ever.

Encouraging subscribers to click is a great way to capture a “sign of life”. Live polls, sentiment trackers, and interest signals are just a few ways to gamify your emails to encourage engagement —and that all important click.

The open rate is not dead yet! Tracking and measuring open rate over time can be helpful to identify open rate trends. Those trends can help you identify major deliverability problems—specifically when you see a dramatic drop in open rates.

Using Litmus Email Analytics, you can get a breakdown of how much of your audience uses Apple Mail, the specific versions and devices of Apple’s OS they’re using, as well as Dark Mode usage. You’ll even get a breakdown of what we call reliable opens, so you can still get a view of overall email engagement.