📣 WPP wins most creative company at Cannes Lions International Festival of Creativity 🏆 🎉👇 https://ow.ly/yPUa50SnxJ0 Congratulations to Ogilvy for being named Creative Network of the Year and The Coca-Cola Company for winning Creative Brand of the Year, supported by its global marketing partner WPP Open X 👏 Thank you to our people, clients and partners for your extraordinary creativity ✨ 160 Lions in total: 1 Titanium, 6 Grand Prix, 27 Gold, 43 Silver, 83 Bronze #WPPCannes #CannesLions
Despre noi
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
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Locații
Angajați la WPP
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Amelia Torode
WPP Open X: Chief Strategy Lead, Europe for TCCC // Chair, Tulse Hill Junior FC
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Peter Fasano
Possibilitarian | Vice President of Strategic Partnerships @ WPP | MarTech Partnerships
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Diogo Vidinhas
20+ years of experience in Audit, Risk Management, Internal Controls, IT Security, and Change Assurance in large and complex multinationals
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Renato de Paula
Executive Director, Global Category Lead at OpenX, a WPP Company
Actualizări
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“AI allows creative people to take chances and risks and try out things very quickly and then take those through problems, take those kernels of ideas or kernels of design, and then really work on them.” WPP’s Global Chief Creative Officer Rob Reilly shares some thoughts on where creativity is heading. Find out more 👉 https://ow.ly/jwhI50SztjN #WPPCannes
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“It gives access to all 115,000 people to the greatest AI tools” WPP Global Client Leader for Mondelēz International Adam Tucker discusses the benefits of WPP Open and how it can help clients be leaders in AI. 👉 https://ow.ly/GLgN50SzscA
262: Adam Tucker - "The Creative Industries and AI - Part 9" — Fearless Creative Leadership
fearlesscreativeleadership.com
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WPP a distribuit aceasta
I’m delighted to share the news that Brian Lesser is joining WPP as the new Global CEO of GroupM. Brian is taking over from Christian Juhl, who is moving to a new position with WPP as President, Corporate Development after five years in his GroupM role. Brian – who starts in September – is already a member of the WPP family. I worked very closely with him when he first joined WPP with the acquisition of 24/7 Real Media in 2007. I know him to be a builder and an innovator, having developed some of the earliest ad tech for agencies, and having founded Xaxis, the pioneering programmatic business. I also know him to be a leader and operator – he was CEO of GroupM in North America before leaving to first run Xandr, and then InfoSum. Brian understands our business and our clients. GroupM is the world’s leading media investment company. Its agencies and specialist platforms - EssenceMediacom, Mindshare, Wavemaker, choreograph and Nexus – are made up of people who are brilliant at what they do. Brian not only knows GroupM inside-out, but also has a strong vision for the future of the business, alongside the skills and experience clients need for success in modern marketing. I’m really excited to be working with him again. I’m also looking forward to working with Christian in his new role. Christian moved from Essence to become CEO of GroupM in 2019 and under his leadership the business has grown significantly. It has won many notable assignments and played a critical role in WPP wins such as our partnership with The Coca-Cola Company. Christian has built a strong foundation for the ongoing transformation of GroupM, the integration of its offer, and accelerated future growth – while maintaining its position as a world leader, managing more than $60 billion in annual media spend on behalf of its clients. It's great to welcome Brian back to GroupM and to have Christian in this new role at WPP.
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WPP appoints Brian Lesser as Global CEO of GroupM 👉 https://ow.ly/7UMq50SEnet
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Huge congratulations to Burson’s Corey duBrowa, FGS Global's Alexander Geiser and Ogilvy PR’s Julianna Richter who were recognised in PRWeek’s 2024 US Power List, honouring the most influential figures across the PR industry 👏 See the full list 👉 https://ow.ly/rEIX50SEjQM
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WPP recently partnered with Fierce Pharma for aiDay, exploring the exciting potential of AI in healthcare marketing. The key takeaways were that high-quality data and well-defined use cases are essential for effective AI implementation. Used well, AI empowers us to streamline processes, optimise campaigns, and unlock greater creativity, ultimately driving positive patient outcomes. By embracing AI as a powerful tool while retaining the essential human touch, we can revolutionise healthcare marketing and build a brighter future for all. Find out more about #HealthAtWPP 👉 https://ow.ly/VSay50SAycX
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Curious about the best work from Cannes Lions International Festival of Creativity? 🦁 Explore the bold, game-changing and breakthrough work that took risks and was rewarded at this year’s Cannes Lions 👉 https://ow.ly/lrvx50SzBwE #WPPCannes
Cannes Lions 2024: what won and why | WPP
wpp.com
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✨ From human connection to humour, WPP explores the key themes to emerge from Cannes Lions International Festival of Creativity. Find out more 👉 https://ow.ly/GP5i50SAamp #WPPCannes
Cannes Lions 2024: new heights of creativity and courage | WPP
wpp.com
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WPP a distribuit aceasta
What are the biggest challenges CMOs face today? In the latest episode of the Future Proof podcast, host Jane Ostler sits down with Mark Read, CEO of WPP, to discuss the current landscape of marketing and how brands can thrive. They dive into the key challenges CMOs are tackling, from economic turbulence to media fragmentation and the global versus local brand debate. Mark offers his perspective on how AI is transforming the industry, boosting creativity, and refining marketing strategies. The discussion also highlights the importance of focusing on fewer, bigger, and better initiatives to drive growth and maintain brand consistency. Don't miss out on this insightful conversation about leveraging AI for brand differentiation and the evolving future of media and creative integration. Listen now! 🎙️🚀https://loom.ly/HNQJYy4