Media Trends 2022
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper. In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
Download your copy today.Future Focus 2021: Brands Accelerated
According to the latest iProspect Global Client Survey, better integrating brand and performance marketing is the most important challenge for brands in 2021. Building upon the responses from more than 200 top marketers across 29 markets, Future Focus 2021: Brands Accelerated examines the short-term and long-term opportunities, challenges, and intricacies of bringing brand and performance together across three strategic areas.
Download your copy today.The Rise of Sustainable Media
Given the speed and severity at which this climate emergency is impacting the planet, and its potential to transform industries, and create new markets, there is no time to be complacent. It is important for businesses to address all areas of carbon emissions in their control or within their supply chain.
Download your copy today.