Silverbullet

"When ChatGPT was first introduced, there was a real sense of excitement and amazement – how on earth does it do that?! Even with some errors here and there, the hype surrounding conversational AI and chatbots became huge. But, with every new tool that breaks the mould, comes a real feeling of fear. What does this mean for me? What will my job look like in the future? Am I going to be replaced by technology?" We throwback to last year when Elitsa Konstantinova discussed the rising popularity of generative AI, and what it means for the future of consultation within CX transformation 🔥 How do we feel a year on? Still concerned about the future of AI? Or, ready to embrace it? 🤔 https://lnkd.in/eQP2NPtH #chatgpt #generativeai #technology #consultants

#tbt to when Ian James sat down with NewDigitalAge to discuss all things (M)adTech, and his digital hero ⚡️ "What we do know, is there will be substantial changes across the agency landscape, as client demands continue to shift. In light of the third-party cookie demise, and the focus on the data value exchange, businesses are becoming more and more aware of their data assets – understanding the importance of unlocking that data to drive actionable insights and apply across various channels" #adtech #martech #data #firstpartydata #customerexperience

A leading brewing company partners with Silverbullet to undertake an ambitious CX transformational journey. With a core mission to create ‘valued connections’ with its audiences, the brand is doubling down on a consumer-centric approach - powered by a robust data and MarTech strategy, to drive value and longlisting loyalty ⭐️ Explore how we helped them 👇 Download the full case study 👉 https://bit.ly/3yQfgtq #customerexperience #cx #cpg #brewery #digitaltransformation

"Up until recently, first-party data has long been used in combination with the not-so-sought-after third-party data set. With third-party cookies decreasing in popularity, businesses are seeking new data sets that can enrich their first-party data, adding needed scale and a deeper understanding of the environments in which consumers spend time. The answer? Contextual data"🔥 Debunked Blog Series with Ted Vernon at 4D Contextual Targeting & Insights #contextualdata #firstpartydata

Migrating existing and future contextual campaigns from #Oracle's Grapeshot offering to a new solution can feel daunting 👀 It doesn't have to be 🚀 Our 4D Contextual Targeting & Insights guide will help you activate contextually targeted campaigns with the latest and advanced technology. Our user-friendly platform enables real-time optimization and provides actionable contextual insights to enhance business outcomes ⭐️ Get started today 👇 https://bit.ly/4bygBTn

Contextual and curation are the next power couple that advertisers and publishers can lean on to transition to a cookieless advertising ecosystem 👯♂️ "As cookieless solutions come to the fore in 2024, it makes sense that we’re seeing a marked shift - and in some cases return - to contextual. After all, in a world where third-party cookies are about to disappear, contextual advertising stands out as a privacy-friendly, brand-safe way for advertisers to work with publishers to reach discerning audiences in quality environments and in a highly personalized way." The Drum #contextual #curation #cookieless #privacyfirst #data

Explore MetaRouter with Alex Jacobson ⚡️

Despite interviewing Jonathan von Abo at MetaRouter nearly a year ago, the message still stands strong - "Businesses face serious consequences by not ensuring their customers are protected and the only way of truly ensuring this is by owning the data collection and managing the compliance and distribution of it" 🚀 #privacy #data #firstpartydata #datamanagement #customerexperience

With the Euros in full swing - and the Olympics and Wimbledon around the corner - we've been enjoying the latest in creative excellence and thought leadership from our friends over at Oystercatchers. ⚽️ Explore Oystercatchers round-up of the latest inspiring and fun creative campaigns and gain exclusive insights from across the agency landscape ahead of 2024's summer of sport. #Euros2024 #Agency #AdTech #SportingCampaigns #Campaigns #Marketing #Advertising #summerofsport

2024 is all about new chapters. Let 4D Contextual Targeting & Insights support you in the future of privacy-first, relevant advertising. 🚀