Tomorrow at 1 PM EST, Blue Seedling's Jordan Elkind and Nuuly's Kim Gallagher are pulling back the curtain on how to win enterprise deals with your AI positioning. Because in 2024, everyone's an "AI company" - and the stakes couldn’t be higher for companies trying to stand out in a noisy landscape. We'll be covering: 🎯 What market leadership looks like when buyers aren't sure what they want 🧠 The most common AI pitching mistakes and how to avoid them 🔄 Why the rules of positioning have (kind of) changed 🤝 How to relieve the tension between your product and marketing teams 🌟 AI-washing: what it is and how to do it right Register here: https://lnkd.in/e6_pDUNu #AIWebinar #B2BMarketing #BrandPositioning #AIPitching
Blue Seedling
Advertising Services
New York, NY 7,469 followers
The world's best marketing team for your enterprise B2B startup. (We just happen to be an agency.)
About us
The world’s best enterprise B2B marketing team. (We just happen to be an agency.) http://www.blueseedling.com Blue Seedling is the secret marketing superpower behind some of the world’s fastest-growing enterprise B2B startups and scaleups in Israel and the US. Since 2016, our US-based team has worked with enterprise startups and scaleups across cybersecurity, AI, DevOps, FinTech, and other domains. Among our clients are Cloudinary, Wiz, Dig Security (acq. by Palo Alto), Run:ai (acq. by Nvidia), Deci (acq. by Nvidia), Granulate (acq. by Intel), Astrix Security, IONIX, Zero Networks, Panther Labs, Apono, Forter, Apiiro, Dataloop, and many others.
- Website
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http://www.blueseedling.com
External link for Blue Seedling
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2016
- Specialties
- marketing, growth, fun, international expansion, and b2b
Locations
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Primary
Manhattan
New York, NY, US
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Tel Aviv
Tel Aviv, IL
Employees at Blue Seedling
Updates
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When a unicorn needs a positioning and messaging refresh, they call Blue Seedling 🦄📞 We’ve been thrilled to partner with Cloudinary, the AI-powered image and video platform trusted by 2M+ developers worldwide. Our mission: revamp their positioning and messaging to fuel the next stage of growth. The result? Bold, distinctive new positioning and a 50% increase in Cloudinary’s homepage conversion rate from the new messaging. Now, that's what we call picture-perfect results. 📈 For a closer look at how we did it, check out the full case study here: https://lnkd.in/dw5sbYvV #Cloudinary #B2BMarketing #BrandPositioning
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AI pitches are a dime a dozen these days. If you’re ready to pull away from the pack, our webinar next week is your ticket to decoding AI positioning success in 2024. Join Blue Seedling's positioning lead Jordan Elkind and Kim Gallagher the marketing mind behind URBN's Nuuly rental business, for a spicy 🌶️ deep dive into what actually works. On the menu: ➡️ Market leadership when buyers don't know what they want ➡️ Common AI pitching mistakes ➡️ Why the rules of positioning have changed (sort of) ➡️ The marketing-product team tension – and how to fix it ➡️ AI-washing: what it is and how to do it right July 17, 1 PM EST. Register: https://lnkd.in/e6_pDUNu #AIWebinar #B2BMarketing #BrandPositioning #AIPitching
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The Blue Seedling team is growing again! We recently welcomed Emily Eaton on board and she’s already hit the ground running. Emily joins our team with a background in campaign management, content marketing, and project management from the fin-tech, telecommunications, and sporting goods industries. After hours, you might find Emily on a jog, baking, or hosting get-togethers at her home in Carmel, Indiana. 🏃♀️🧁🏡 Welcome to the team, Emily!
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The third edition of our Enterprise GenAI Digest is here! If you haven't had a chance to check it out, here's a sneak peek of what's inside: 💡Real-world GenAI implementation stories from BT Group, Lufthansa, Toyota Motor Corporation, McKinsey & Company, and more. 🎙️A special invite to our upcoming webinar on how to pitch your AI startup to cut through the noise and win your category. Read the third edition and register for the webinar here: https://lnkd.in/eSFKUEmQ
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We're thrilled to welcome Mitchell Roberts to the Blue Seedling crew as our new Senior Product Marketing Manager! Mitchell joins our team with a background in product and go-to-market strategy from the cybersecurity, AI, and data privacy fields. When he’s not working, you might find Mitchell on the soccer field, catching a flight, or in the front row at a concert. ⚽✈️🎶 Welcome, Mitchell! We're excited to have you on the team.
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In a world where every company is shouting about its AI capabilities 📣, how do you stand out from the crowd and actually get buyers to notice—and trust—your pitch? Join us on July 17, 2024, at 1:00 PM EST for a webinar featuring Blue Seedling's brand positioning expert Jordan Elkind and Nuuly's Kim Gallagher. We'll dive into: ➡️ What market leadership looks like in a world where buyers don't know what they want or need ➡️ The most common mistakes vendors make in pitching AI products ➡️ Why everything you think you know about positioning is wrong…sort of :) ➡️ Why your product team hates your marketing team right now – and what to do about it ➡️ AI-washing: what it is, and how to do it right Learn how real marketers are packaging and promoting AI to stand out in a noisy landscape – and win their categories. 📈 Register here: https://lnkd.in/e6_pDUNu #AIWebinar #B2BMarketing #BrandPositioning #AIPitching
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3 tips for early-stage founders ready to grow their presence on LinkedIn 👇 ▫️Start posting yesterday. It takes 6-12 months of steady, strategic effort to build a robust community. The sooner you start, the sooner you'll see results. ▫️Earn trust and credibility with your audience first. Once you've established a relationship, you can weave in the occasional sales pitch. ▫️Do small things regularly that add up over time. Low-hanging fruit: seek out new connections and engage with content that's relevant to you and your startup. Check out our recent blog post for more: https://lnkd.in/egJf_4rQ #LinkedInTips #StartupGrowth
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From Las Vegas to Philadelphia to D.C., Blue Seedling's clients have been crushing it at some of the hottest conferences this month, and we've been lucky to catch a front-row seat on the action. Some takeaways from our recent conference adventures: -Mini golf was the MVP at Identiverse, just ask Apono 🏌️♂️ -If you want to draw a crowd at Amazon Web Services (AWS) re:Inforce, grab a mic, a speaker, and watch your audience circle up for an impromptu demo 🎤 -Tamnoon unlocked the key to the conference-goer's heart: custom cocktails at the afterparty 🍸 Shoutout to Timothy Jung, Amelia Johnson, and David Pozo for representing Blue Seedling and our clients on the ground and to our remote team for cheering them on from our virtual sidelines. #clientlove #conferenceszn #B2BMarketing
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A VP of Marketing recently shared, "I don’t want a beautiful website that’s not converting. The story isn’t more important than the performance." Spot on. 💡 A website is often the first stop in the B2B buying journey. Making it look impressive is important, but remember: your website is a tool to drive growth, revenue, and pipeline goals. Check out the link in our comments for Blue Seedling founder and CEO Netta Kivilis’s tips for a website that actually delivers results – rather than leaving buyers wondering what you do and why they should care. 👇 #B2BMarketing #WebDesign #LeadGeneration #MarketingStrategy #BlueSeedling
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