Sovrn

Sovrn.com has a new look ✨! Check out our redesigned website to see why thousands of the world’s best publishers trust Sovrn to help them make and keep more money 🤝 🔗  https://www.sovrn.com/

Let's dig into one of the lesser-known channels for affiliate marketing: Discord. Brian Lovett shares his seven top tips for anyone considering Discord as a potential monetization channel. https://lnkd.in/gQ9cdGQx

We’ve got your cost savings right here. In 2023, Ad Management customers who moved from a rev share to our SaaS model saved an average of 49% in SSP ad tech fees. Plus, our 0% Ad Exchange rev share increased publisher share of working media by an additional 16%. We help publishers earn more and keep more. Join us today 🤝

What a week at Cannes! We had a blast catching up with so many customers and friends across the industry chatting about the latest trends and the ever-changing landscape. Can't wait to grow these partnerships and carry the momentum forward. Cannes Lions International Festival of Creativity

Sovrn’s Ad Management and Signal customers pay no fees on the Sovrn Exchange. This means they see 35% more spend on average, and keep more of their revenue.

The Sovrn team is heading to Cannes Lions International Festival of Creativity next week! In honor of the big event, we put together a Cannes-inspired shopping guide (using our Commerce tools, of course 😎 ). Check out some of our team’s favorite picks. We’re looking forward to catching up with everyone there! 🔗 https://lnkd.in/gcGw2-nr

Heading to iPX next week? You can catch up with Commerce Demand Manager, Nick Baker there. He's passionate about how Sovrn supports brand partnerships by optimizing across the entire funnel, from discovery to growth with existing partners. With the right strategy and publisher mix, brands can consistently meet their KPIs. #iPX2024 #Sovrn #BrandPartnerships

Can someone please check our math? If you are paying an ad management firm a 20% rev share to manage your programmatic inventory, then they need to generate 25% OVER what you'd earn on your own—just to cover their fees.

Sovrn is excited to partner with Taiv to make premium CTV Out-of Home (CTV OOH) supply available to its Exchange demand partners! Taiv puts the AI in TV with an innovative solution focused on live sports in highly social environments. Taiv’s ad units offer an increased level of engagement in high traffic venues featuring many large format displays (measuring over 10 feet!) across dozens of tier one U.S. markets. "We are thrilled to collaborate with Sovrn on expanding our reach and their offering in the CTV OOH advertising space,” said Tony Siconolfi, Chief Revenue Officer at Taiv. “Together, we’re creating a dynamic platform to provide compelling marketing messages alongside premium live sports content, and we can’t wait to see how advertisers take advantage of our combined offering.” Chris George, President at Sovrn, added, "CTV continues to be a growth area for our Exchange business -- and the industry at large -- and we are delighted to grow alongside high quality partners like Taiv."

We are excited to welcome Jen Sprinkle to our team as our new Director of People 👏👏 "I am thrilled to join Sovrn! I am inspired by the extraordinary people I get to work alongside with. I look forward to contributing to this dynamic business."