“I've learned to accept and understand that the best ideas, especially in social media, are a lot of times right behind the bad ones” says Les Robinson of STIHL USA. “So learning how to test and fail and fail quickly is important” Any rising leader - in social media or in any practice of marketing - can learn from Robinson’s innovative approach to STIHL’s social strategy in our new exclusive interview. 👉 Check it out here: http://spklr.io/6044Syjn #CustomerEngagement #DigitalStrategy #ForecastMultipliers
The Weather Company
IT Services and IT Consulting
Brookhaven, Georgia 25,457 followers
Every business needs a weather strategy.
About us
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).
- Website
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http://www.weathercompany.com/
External link for The Weather Company
- Industry
- IT Services and IT Consulting
- Company size
- 1,001-5,000 employees
- Headquarters
- Brookhaven, Georgia
- Type
- Public Company
- Specialties
- Severe Weather, Weather Technology, Weather Data, Broadcast Technology, Agriculture Data, Energy Data, Aviation Technology, Retail Data, Weather Monetization, and Weather Revenue
Locations
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Primary
Get directions
1001 Summit Blvd NE
Brookhaven, Georgia, US
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Get directions
1177 6th Ave
New York, NY 10036, US
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Get directions
400 Minuteman Rd
Andover, Massachusetts 01810, US
Employees at The Weather Company
Updates
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📺 Last week, Justin Tuggle joined Brian L. Ring, Steve Enders, John Turner and Ryan Murray on the Leadership Panel to discuss how digital platforms and technological innovations are reshaping content delivery in weather, sports, news broadcasting and streaming. The 🔑 from Justin: Viewers desire more weather content on #CTV and research shows that they are looking for more relevant and personalized information around how “weather will impact me.”
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As the battlefield undergoes transformation, so does the weather. 👀 Our latest infographic helps you understand the importance and benefits of using real versus synthetic weather data in daily #military decision-making process. 👇👇 👇
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An incredible honor for our flagship consumer brand, The Weather Channel. Whether you're planning daily activities, wellness routines or making critical business decisions, know that we're here, providing the weather intelligence you need.
We are honored once again to be named among the most trusted brands by Morning Consult in 2024. Thank you for trusting us to keep you safe and informed, rain or shine. 🌦️ https://lnkd.in/dGjFJTDa
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🎤 drop! Listen to our incredible Head of Consumer Product Rachel Chukura discussing the power of data-driven storytelling on The Weather Channel 💥
Content Marketing Manager @ LogRocket | Talks about #thoughtleadership, #product, #productmanagement, #techleadership, and #saas
“Being able to take data and translate it into a story or a business outcome is a rare skill…My advice is to lead with the possibilities of the scenario or where we want to take the product or business. Then, data can be used as a supplement to the ‘why.’ I really think it’s important — as part of persuading people — that you take them on a journey with you and bring them into the experience.” I recently had the pleasure of connecting with Rachel Chukura of The Weather Company to discuss her team’s work contextualizing information for users to enable them to make the best decisions for themselves with regard to health management, lifestyle, and activities. Rachel talked about her team’s approach to leveraging personalized content as a means of boosting engagement. She also shared how she leverages data for persuasive storytelling. #ProductLeadership #ProductStrategy #DataStorytelling Link in the 1st comment 👇
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This week at #CannesLions24, Sheri Bachstein joined Luc Bondar, Stu Solomon, Pete Stein, Bill Duggan, and Jack Myers at the 📍 Haven by HUMAN to discuss how marketers and businesses can foster genuine customer loyalty in an era where digital sophistication often outpaces security measures. The 🔑 from Sheri: “No matter what products we are building…it is always combination of human and machine.” #WeatherAtCannes
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Happy Summer Solstice! 🌞 Today not only marks the first day of summer but also gifts us the longest day of the year. Make the most of the extra daylight with your ultimate companion The Weather Channel app >> http://spklr.io/6049qtWP As you start your day, we want to know 👇
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How do we use #AI to increase diversity on teams? According to Amit Seth: "Get your training data right. Period.” 💥 Thank you Media.Monks for bringing together an incredible panel with Jordan Cuddy, Jordan Saxemard, and Sheryl Daija - expertly moderated by Tony Coles - to highlight why the human touch - in business, in creativity, in dating 😏 - is irreplaceable, and how organizations can balance that humanity with leveraging AI in day-to-day practices. #WeatherAtCannes
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Some of the greatest challenges of our time require art and science. That includes our changing climate 🌎 🎙️“Marketing is the compass and the conscience of an organization. Who better to inspire climate action than the leaders right here, in this room?” An incredible morning on the mainstage at #CannesLions2024 as Randi Stipes joined Boaz Paldi, Derek Van Dam, Deon Gjoni, Natalie Emmanuel and Tania Bryer to highlight The Weather Kids campaign, created in partnership with the UNDP, World Meteorological Organization, and The Weather Channel. Today reminded us of the powerful influence of weather, and the profound impact of marketers using science, technology, and creativity to drive change. To learn how you can be a catalyst for climate action within your organization and beyond, visit weatherkids.org and pledge to change the forecast for the next generation. #WeatherAtCannes
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