When you connect to Zapier, you set up workflows called Zaps that stream conversions data to LinkedIn. Prerequisites In your Zap editor, the first app in your trigger setup can be any supported conversion data source that you are using to trigger a…

You can connect Zapier directly from LinkedIn with the selected third-party apps listed below to automatically connect your data to Campaign Manager. Use Zapier to set up integrations with: HubSpot Salesforce Marketo …

Conversions API conversions are connected to LinkedIn from a server or partner platform. If you choose an API integration, you need to go through the setup steps for your data source before you set up Conversion Tracking for your conversions. …

With Conversions API, you can connect both your online and offline data to LinkedIn so you can see how your campaigns influenced actions taken on your website, sales completed over the phone, or leads collected in-person at an event. Using…

The LinkedIn Conversions API directly connects data from Hightouch and LinkedIn. To send conversions data from Hightouch: Step 1: Select Hightouch as your source  Step 2: Create a conversion rule Step 3: Choose the campaigns you want to track…

You can manually upload your offline conversions data using our CSV template or using a partner integration. When you use a partner, they'll automatically send your offline conversions data to Campaign Manager. You can choose from one of…

The LinkedIn Conversions API directly connects data from Google Tag Manager and LinkedIn. Prerequisites Before you set up your Google Tag Manager (GTM) integration in Campaign Manager, you’ll need to: You'll also need your LinkedIn API access token…

Check the status of your conversions to better understand the signals received from your website.  To find your conversion status:  Related tasksSet up a Conversions API integration in Campaign ManagerTroubleshoot conversions based on the…

Manually upload a CSV file of your conversion data directly into Campaign Manager. You can download the CSV template, or you can find it in Campaign Manager. A few things to keep in mind about manually uploading your data:  This method is…

Tag permissions allow multiple ad accounts to use the same Insight Tag on campaigns for conversion tracking, website retargeting, and asset copying. For example, two different teams in your company advertise on LinkedIn and use separate accounts…

To use certain LinkedIn features like website audiences or Conversion Tracking, an Insight Tag needs to be incorporated as a component of your website's pages. To use a tag management partner to install and manage your Insight Tag, you'll need your…

You can use Insight Tag conversions, also known as online conversions, to track conversions that happen on your website. For example, a member clicks on an ad that leads to your website and then fills out a form for a demo request. Insight Tag…

After creating a new conversion, you can add it to an existing campaign to measure conversions for your ads. Conversions can’t be reported for ads displayed before the conversion was added to the campaign. To add conversions to existing Classic…

LinkedIn Conversion Tracking is an analytical function powered by the LinkedIn Insight Tag. Conversion tracking gathers insights into post-click and view-through conversions of your LinkedIn Ads campaigns, giving you the ability to measure the…

With Conversions API, you can connect both your online and offline data to LinkedIn so you can see how your campaigns influenced actions taken on your website, sales completed over the phone, or leads collected in-person at an event. Conversions API…

Tag management systems allow you to deploy and manage multiple tracking tags implemented on your website without requiring software coding. You can add the LinkedIn Insight Tag to your tag management system to control all your tags and use features…

If your Insight Tag or image pixel conversions aren’t showing as Active in Campaign Manager, we recommend going through the steps to make sure your conversions are set up correctly.   Check that your conversions are set up correctly: …

LinkedIn Conversion Tracking provides you with additional reporting to better understand the actions people take after viewing or clicking on your ad. Page load (sitewide) conversions are counted when LinkedIn members visit pages on your website…

You can use tag management systems, like Google Tag Manager, to manage multiple tags added on your website in one place for conversion tracking. When you use Google Tag Manager, you'll need to: Step 1: Before you set up conversion tracking…

The LinkedIn Insight Tag records conversions based on the rules you implement when setting up your conversion tracking actions. However, the conversion data recorded may not match what you see on other third-party reporting platforms (example:…

When Conversions API events are streamed to LinkedIn, we evaluate the signal quality, which is the effectiveness of matching the event to a LinkedIn profile. Signal quality is important to consider, since it can help increase conversions and improve…

Event-specific conversions help you track actions, such as a button click, taken on your website after your ad has been displayed. When you choose event-specific conversions, you might need to install code that contains a conversion ID on your…

A conversion window, also known as a lookback window, is the timeframe for when conversions are attributed to a LinkedIn ad. Advertisers can customize their conversion windows based on their reporting preferences. LinkedIn records conversions within…

When setting up your conversions, you can select how each ad interaction is credited for a conversion across multiple campaigns. For most conversion types, we use the last-touch attribution model. This means, if a member converts multiple times…

At LinkedIn, we want to provide a simple and efficient experience for our members. From time to time, we review our set of features to evaluate how they're being used. Part of this process includes evolving our products to ensure the best experience…

The LinkedIn Conversions API directly connects data from Supermetrics and LinkedIn. To send conversions data from Supermetrics: Step 1: Select Supermetrics as your source  Step 2: Create a conversion rule Step 3: Choose the campaigns you want…

We generally measure conversions for each LinkedIn member who takes an action on your ad. However, to protect member privacy, we don’t always measure conversions at the individual member level. More specifically, we don't always use individual-level…

The LinkedIn Conversions API directly connects data from Dreamdata and LinkedIn. To connect to Dreamdata, go to their website and follow their Conversions API instructions to set up your connection and start sending conversion data to LinkedIn. …

When you choose to manually upload your external offline data to Campaign Manager, you’ll need to use our CSV template. Manual upload best practices To ensure that your CSV upload is successful, follow these document best practices: File type…

To capture the most conversions possible, we use multiple methods to track conversions for your LinkedIn ads. To protect member privacy, we limit our processing of third-party member data. One way that we protect user privacy when tracking…

Download detailed conversion performance and conversion ad performance metrics for your campaign groups, campaigns, and ads in a CSV file from Campaign Manager. To export a conversion report at the campaign group, campaign, or ad level: Learn more…

CSV conversions are connected to LinkedIn using a CSV file that you manually upload. If you choose to upload a CSV file, a few things to keep in mind: Data will need to be updated regularly using the CSV template. We recommend daily or weekly…

When creating your website audiences, you may wish to see or target all of your website visitors or subsets of your visitors. For conversion tracking, you will need to specify which pages of your site you would like to count as a conversion. You can…

When you set up conversion tracking to measure the results of your LinkedIn ads, you need to choose a conversion event type. Select the conversion type that best describes the action your website or app visitors will complete…

In Campaign Manager, you can see the following metrics in the Conversion & Leads view at the campaign groups level, campaign level, and ads level to help you understand your conversion performance. To find your Conversions & Leads view, go…

You can set up a direct connection between your company’s server and LinkedIn using the LinkedIn Conversions API. Before you can send conversions data using Direct API Before you set up Conversions API, review the Getting Access instructions in the…

With LinkedIn Conversion Tracking, you can share your important customer actions with LinkedIn to better understand how your ads helped drive conversions. There are two main types of conversions for Conversion Tracking: Insight Tag…

Switch an event-specific image pixel conversion to an event-specific Insight Tag conversion to allow first-party cookies to be reported for conversions. To edit your conversion to an event-specific Insight Tag conversion:  Repeat these steps as…

The LinkedIn Conversions API directly connects data from Adobe and LinkedIn. To send conversions data from Adobe:  Step 1: Select Adobe as your source  Step 2: Create a conversion rule Step 3: Choose the campaigns you want to track with…

The LinkedIn Conversions API directly connects data from Tealium and LinkedIn. To connect to Tealium, go to their website and follow their Conversions API instructions to set up your connection and start sending conversion data to LinkedIn. When you…

The LinkedIn Insight Tag helps you measure actions taken on your website, like filling out a form or downloading content, after one of your ads is viewed or clicked on. It can also help you retarget members…

You can delete your ad account’s conversions from your Conversion tracking page in Campaign Manager.  To delete a conversion:  Related tasks  Set up LinkedIn Conversion Tracking  Review and edit your LinkedIn conversions in…

When setting up your conversion tracking methods, we recommend that you send events through both a website tag, such as the Insight Tag or the image pixel, and Conversions API for increased reliability and a more complete view of the customer…

You can view and edit your ad account’s conversions from your Conversion tracking page in Campaign Manager. To edit your conversions in Campaign Manager:  Related tasks Learn more Sign in to Campaign Manager. If you need to switch accounts…