David Kohl

Streaming Sports is a complex business — where innovation is thriving, with so much room to grow. In this expert panel, we discussed some of the keys to success: #️⃣ Numbers, data, analytics: These can be hard to come by and even harder to parse in a landscape of many walled gardens. Too bad! Whatever numbers you have should be used to make smart decisions. David Guinan explains well how Cowboy Channel uses numbers to focus its efforts where it will see the greatest gains. ⛹️‍♀️ Long term thinking can strengthen sports brands and businesses for where streaming is heading, beyond where it is today. For instance, Andreas Heyden shared that Dyn Media GmbH gives back a double digit percentage to youth sports — an investment in its current audience AND future talent! 🏟️ Is the future of sports streaming in collaboration? That’s the approach OneFootball is taking, as Yannick Manuel Ramcke explained how multiple leagues are coming together in Germany to create a better streaming experience for fans. The winner-take-all mindset has not yielded great results elsewhere. 🧣As moderator Carlo De Marchis repeatedly reminded us, retention is the most important KPI. The purely signup-driven strategy is in the past. Going forward, it’s all about loyalty, time spent and continuously delivering value. I agree that audiences will reward streamers focused on retention. Thanks again to Dan Rayburn and NAB Show for bringing us together for this great discussion. #streaming #media #technology

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About 18% of TV/Digital Video is traded on media currencies defined by MRC, the other 82% is defined by Numeris. However, as media properties move from linear to streaming (story below) the MRC currency universe grows while the Numeris universe erodes. It's not about the size of the overall audience or time "tuned". It's about moving from GRP currency to Impression currency which severs the content metric from the ad metric.

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See you on the 29th! https://lnkd.in/ePs9vP3Y #ArtificialSuperintelligenceAlliance, #decentralizedASI, Artificial Superintelligence, #ASI, Sentience Group, #Digiverse, #SophiaVerse, #Antalya, Artificial General Intelligence, #AGI, open, fair, transparent, centralized, bias, data management, #AImodels, infrastructure, Fetch.ai, #SingularityNET, #$ASI token, ASI development, #DigiCEX, #HansonRobotics, #SophiatheRobot #AIparty #cryptoparty

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News is out that Beachfront is now part of Seedtag - but what does it mean? Seedtag is enhancing its contextual solutions to provide highly relevant and engaging content across all screens with: 🤝 Contextual Targeting + Premium CTV to reach highly relevant audiences with laser precision. 🍿 Expanded CTV inventory providing a broader range of premium CTV placements. 🔒 Privacy-first advertising that delivers putting user privacy regulations first. 💡 Deeper audience insights with more effective campaign planning and optimization. Ready to push the boundaries of #CTV advertising? Discover more: https://lnkd.in/eXsKpwBf #BeachfrontxSeedtag #ConnectedTV #ContextualAdvertising

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https://wix.to/AbyQRzd AI's Impact on Journalism: Balancing Innovation and Integrity 🤖📰 The rise of AI is transforming the news industry, offering both challenges and opportunities for publishers. From streamlining content creation to personalizing user experiences, AI-driven tools are reshaping journalism's future. But as media outlets navigate this new landscape, complex questions around copyright, data privacy, and the role of human journalists arise. Dive into the key issues and discover how leading organizations like The Guardian and Newsquest are harnessing AI's potential while upholding journalistic values. 🔍 Read the full article to explore the future of news in the age of AI 🔗 https://wix.to/AbyQRzd #AIJournalism #MediaInnovation #FutureOfNews

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Trint and The Associated Press Team Up Trint, the AI-powered transcription platform, has partnered with The Associated Press (AP) to enhance news production processes. In a groundbreaking collaboration, Trint's cutting-edge technology has been integrated into the ENPS ecosystem, streamlining the workflow of journalists and newsrooms. By eliminating the time-consuming process of manual transcription, news teams can now produce content faster and more efficiently than ever before. This collaboration aims to empower newsrooms with the tools they need to focus on what they do best: telling stories that matter. Watch Trint's CEO & Founder, Jeff Kofman, and Brian Hopman, VP and Head of AP Workflow Solutions, discuss the innovative partnership in more detail: https://lnkd.in/egQRmr5W

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2024 is the biggest election year in history with over 4 billion people and more than 50 countries passing their votes. In every election cycle we see a spike in disinformation by fake accounts on social media. Recently a new concerning trend has emerged: Election bots are impacting brands causing massive reputation damage. Bots are trying to appear authentic on socials and also trick the platforms algorithms joining conversations about trending topics, even ones that have nothing to do with the election discourse they were created for. So what happens when your team wakes up at 2 am to millions of negative mentions, and finds themselves in the middle of a PR crisis that has nothing to do with your brand? Please watch below. #disinformation #brandDisinformation #elections #misinformation #fakenews

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Although this year is a softer and slower upfront market with brand advertisers, TV will still receive the bulk of the upfront money. Will broadcast and cable owners attempt to increase rates of issue and IE advertisers more substantially than they already are to make up for deficits? #mediabuying #2024elections #streaming #CTV #Upfronts

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Betting the Business on Gen AI: With the actions they take now, CFOs and other C-suite leaders are effectively placing a business bet on their readiness to deliver and scale AI in their core operations, whether they realize it or not. This isn’t just an opportunity to better deploy gen AI at scale. It’s about using gen AI as the impetus to completely rethink how technology can support business goals. Learn more at Hey! What's New? at thinktwenty20.com.

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#podcast Fadi Micaelian, CEO of SPARKDIT, is an AI strategist who brings insights into using generative AI to support political consultants and voters. These voters are weighing choices and making tradeoffs as they decide who to financially support and vote for. Using additional data points to predict voting behavior is increasingly essential as voters become more partisan and face pressure from friends and family to make decisions about candidates and issues.  We talk about training AI to think like humans, using tradeoff criteria to improve predictive models to identify likely voters & how voters make decisions. #SPARKDIT #AI #VoterSegmentation #PoliticalMessages #Voters SPARKDIT.com https://lnkd.in/g3Xa5X-j

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More interesting than the business model behind these streaming service combinations (effectively a return to the bundle that was so despised by customers that it led to the proliferation of standalone streaming services in the first place) is whether it leads to actual consolidation at the corporate level. After all, if Disney and Warner Bros Discovery see success selling their content together, wouldn't it just make sense to get married? And while no self-respecting regulator is going to allow a marriage between NBC, Netflix and Apple, a more formal content creation partnership wouldn't be a terrible notion. Scream if you want to go faster, the media M&A tilt-a-whirl may slowly be building up speed.

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Strategic partnerships are critical to preserving and promoting independent journalism while ensuring a thriving media landscape in this new era of #AI. Today, we’re announcing an expanded our partnership with Microsoft to accelerate growth and drive digital publishing innovation in the AI era. 🤝💡 Here's what this game-changing collaboration entails: -  🌍 Extending our adtech collaboration to the US, with POLITICO integrating Microsoft Advertising technology and joining the Microsoft Advertising Network. -  🤖 Partnering to pilot innovative AI-driven chat experiences, fueling our AI ventures Hey_ at BILD and Go_ at Welt, and leveraging Microsoft Advertising's Chat Ads API for generative AI monetization. - 📱 Enhancing content offerings through Microsoft Start/MSN, providing users access to premium content from our leading journalistic brands like Business Insider, POLITICO, BILD, and Welt. - ☁️ Transforming and migrating our SAP solutions to Microsoft Azure for improved scalability, reliability, and performance. This is just the latest step across our global portfolio to integrate new tools and features to strengthen our brands' journalism and engage audiences and customers. 🌎📰 And it's the latest example that Axel Springer has embraced, engaged, and continues to experiment with new technologies at pivotal moments in media throughout the past 77 years! 📈✨ #AxelSpringer #Microsoft #AIInnovation #DigitalPublishing #Journalism #Partnership

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The benefits of MIT Sloan Executive Education - In my inbox this morning - Thinking Forward Microsoft chief scientist: To make the most of gen AI, use your imagination 1. Can lending standards be too tight for too long following an economic shock? New research from MIT Sloan professor Jonathan Parker and colleagues indicates that can be the case when banks go the extra mile to screen out bad borrowers. The researchers’ findings suggest that some of the persistence of tightness after a shock is self-inflicted. When banks try to protect themselves by increasing their due diligence in evaluating potential borrowers, they set off a chain reaction whereby other banks do the same and increase the credit crunch in two ways: By not funding people who are less creditworthy, tighter standards worsen the overall quality of the pool of potential borrowers, which in turn creates an even bigger incentive for banks to employ tight standards in the future. In a good market, lending standards are inefficient when they’re too tight. They amplify and prolong downturns, decrease overall lending, and increase credit spreads. If the market is in good shape, less due diligence makes more sense, said Parker, co-director of the MIT Consumer Finance Initiative. “The chances that [a loan] will fail are very small. Some of them will default and lose a little bit of money, but that will be a rare event,” he said. 2. How much will artificial intelligence affect productivity in coming years? Writing recently in the Financial Times [subscription required], columnist Soumaya Keynes observed that there have been several attempts to estimate the effects of generative AI on annual productivity growth, “with pretty varied results.” Goldman Sachs last year estimated that in rich countries, generative AI could increase productivity by about 1.5 percentage points over a decade. McKinsey predicted that generative AI could deliver an increase of 0.1 to 0.6 percentage points between 2023 and 2040. And, more recently, MIT professor Daron Acemoglu calculated a boost over the next decade of, at most, 0.2 percentage points and suggested that over the next decade, around 5% of tasks will be profitably replaced or augmented by AI. “Some uncertainty is, of course, healthy,” Acemoglu said of the change brought on by AI, since “we are at the very, very beginning of it.”   MIT Sloan Office of Communications Building E90, 9th Floor 1 Main Street, Cambridge, MA 02142 #AI #mit #misinformation

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Lex Coors, Chief Data Centre Technology & Engineering Officer and EUDCA Policy Committee Chair on the Seventh Wave of AI – referred to as ‘We Are AI’ “As we delve deeper into this proposition, we confront profound questions about the nature of consciousness, autonomy and the human experience,” he writes. “By embracing the seventh wave, humanity embarks on a journey towards a future where AI serves not as a tool of domination, but as a catalyst for collective empowerment and societal progress.” #AI #Artificialintelligence #WeareAI

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