CMO, Audigent | Programmatic Strategist | Digital Media | Transformational Marketing Leader
Beyond excited to announce this new Contextual integration and next-gen product offering with The Trade Desk. Curation - up until this moment - has solely been a sell-side product with real time activation of these audiences previously only available through PMPs. Audigent’s new integration with The Trade Desk has changed this equation - allowing us to put these powerful “2.0” Contextual signals through the buy side and at the fingertips of so many of our brand and agency partners who enjoy the strong performance and scalability of our Contextual data. Cognitive (Predictive Audiences) and Indexed 1P Data with real time integrations are huge new frontiers for Contextual data and building a privacy-first future. Stay tuned as we roll out exciting new partnerships and products on this front which we know will benefit so many of our clients and ecosystem partners! Drew Stein Greg Williams Ted Smith Jake Abraham Gina Cavallo #data #programmatic #contextual
Introducing the Power of Contextual Signal Transformed. The Power, Accuracy and Performance of Deterministic Targeting Meets the Scale and Privacy of Cookieless Contextual Targeting. Audigent’s Unique Cognitive (Predictive Audiences) + Contextually Indexed 1P Data Now Available in The Trade Desk. Click below to view our latest video on this contextual breakthrough. https://lnkd.in/esZJXnAU Drew Stein Ted Smith Gina Cavallo Dave Rosner
