Sellers, you should be running closed/lost reports at least twice a year to see who you can re-engage. Here’s 3 easy way’s to create re-engage messages with the mindset of “what’s changed since we last spoke?” 1) what’s changed since we last spoke - prospects business “When we last spoke in January, your team was working on XYZ initiative. Below is a summary of what you shared with me then (provide summary of calls/discovery you had). Curious, were you able to execute on (positive business outcome they had mentioned)? If not I’d welcome a call to hear about progress and I can share what others org are doing right now in this situation” 2) what’s changed since we last spoke - industry insights “When we last spoke in January, your team was working on XYZ initiative. Below is a summary of what you shared with me then (provide summary of calls/discovery you had). There have been some interesting things taking place in (reference customer industry/segment. Drop in anything you’re seeing with similar companies, news articles, regulations, initiatives, themes etc) Happy to jump on a call to chat through what we’re seeing across our prospect and customer base with how they’re addressing this.” 3) what’s changed since we last spoke - your company's product Note: this is my least favorite since it’s about your product and not them, the best way to do it is if the update relates to something important to them “When we last spoke in January, your team was working on XYZ initiative. Below is a summary of what you shared with me then (provide summary of calls/discovery you had). At the time, you had asked for the ability to accomplish (name feature/function). We now have that and I wanted to set time with you walk through how you could use it?” #karpediem
Run them monthly, with appropriate timeframe look backs depending on contract lengths, if any.
Once a quarter... those are the warmest leads. Only 2 types of companies 1) customers 2) future customers.
Sooo underrated, and very effective when done well.
Yes this is solid - don’t just walk away cause it wasn’t the right time a few months ago
The easiest thing a seller can do.
The greatest low-hanging fruit we have as sellers Jacob Karp.
3 great ways to do it - this makes it more than just a 'checking in' call. Very valuable advice!
Great structure, Jacob: Them, The bigger picture, You
Helping sales pros + teams build healthy pipeline to close more deals faster | Sales Coach + Trainer @ SSA | 17 years as a quota carrier | ex-Salesforce, Asana and IBM | Interview Ace
2moBe proactive and try to re-engage those dead opps vs waiting around and hoping they come around. Good tips here 👏