There’s still time to register! Dive into the future of cancer management with our webinar 'Oncology 2050'! Let's challenge assumptions and explore bold new ideas to shape the next era of oncology together. Don't miss out, register now: https://buff.ly/4aBEVDs Hear from our experts: - Axel Hoos - Peter Sandor, EVP Astellas Pharma US - Jeff Bockman, Lumanity - Viraj Parekh, Lumanity - Dennis Chang, Lumanity #ThoughtLeadership #CancerProgress #Oncology #cancer #StrategyConsulting
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Not every communications plan is right for laughter, but humor is an underdeveloped and underutilized area in our sector with proven medical and scientific benefits both to human health and communications. Laughter brings us together, diffuses awkward situations, and helps us manage our emotions. Humor also has substantial and surprising health benefits - from improving our mental health, to regulating our central nervous systems, to reducing pain to even preventing heart disease. So, if humor is so good for our health, why don’t we see it show up in health communications? Are communicators missing an opportunity to reach their audiences? And if so, how and when should they bring it into their comms without alienating their audiences? Our Leith colleagues have put together an eight-part podcast series exploring the links between laughter, health, and medical communications, hosted by Leith and award-winning comedian Ria Lina (Live at the Apollo, Have I Got News For You, and Mock The Week) that brings together a unique panel of neuroscientists, patients, creatives, and health care providers (HCPs) to discuss these topics. Check out this clip from episode two, featuring our own Susan Daniels, Vice President, Patient Strategy & Engagement at Lumanity, sharing her personal experiences. Learn more about the series and check out the first two released episodes at https://buff.ly/3Wa6CPF #healthydoseofhumour #humorinhealthcare #medcomms #patientengagement #medicalcommunications #HCPs
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Discussions in the industry are progressing from ‘why’ to ‘how’ to ‘now’ when involving patients in clinical research design. Our experts have identified some key themes that emerged from both the US and European Patients as Partners in Clinical Research conferences, that took place in March and May respectively. Some of these trends and themes include: - More consistent and earlier approach to patient focused drug development (PFDD) - Equitable access to research including health literacy and diversity, equity and inclusion - Measuring impact of patient engagement in research - Improving the sponsor, site and study participant partnership - Participant data release in clinical trials - Compensation for study participants Read the full report to access our key themes and reflections at https://buff.ly/3XPY7uj #PatientsasPartners #ClinicalResearch #PFDD #patientengagement #medcomms #healthliteracy #patients
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💬 "As a behavioral scientist, I recognize the importance of having a deep and contextual understanding of the person behind a disease. It’s now widely recognized that individuals equipped with the knowledge, confidence, and skills to manage their own health tend to experience better health outcomes. As part of our webinar, we'll delve into using cutting-edge models to elevate patient insights and lead to more effective healthcare solutions." 💬 - Joel Shopland, Lumanity. Hear more from Joel when he presents ‘Dialing up your Patient Insights’ as part of our upcoming webinar! More detail and registration at https://buff.ly/3Y5NOCL 1-hour webinar for client insight teams: 1. Dialing up Your Patient Insights (Joel Shopland) 2. Gaining a More Agile & Holistic Market Understanding (Laura Galimam) 3. Getting Even Closer to HCPs (Mary Stewart) 4. Harnessing the Power of Generative-AI Led Role Play (Damian Eade) #Research #Insights #Patients #Pharma #Innovation #BehavioralScience
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Some great thoughts and takeaways from the EPHMRA conference this week. Thank you for sharing, Damian Eade!
Great couple of days at #EphMRA in a hot and sunny London. Lots of interesting and inspiring papers to get the mind ticking over, with a particular focus on #AI (surprise, surprise), #segmentation and #personas, #omnichannel and #patientengagement. A few of my top takeaways: 🤩 The growing recognition and potential role of online influencers – from the professional breed via Daniel Ghinn to active engagement of patient DOLs with Paul Reed – with very interesting ideas on how they can enhance our research work, and the importance of those micro and nano types in healthcare 🔍 More patient DOL engagement from Esme Barrow-Williams and Millie Morgan who shared an interesting case study of SML in cancer – fascinating to see their analysis through linguistic and behavioural science lens to dig deeper here – particularly liked the sentiment of “a problem shared is a problem halved 1,000 times” when it comes to social 🛣 Another great case study came from Gregg Quy and Mohamed Akrout who shared their multi-method approach to map the lupus patient pathway, and how they got their patient personas a ‘seat at the table’ with a plethora of beautiful and impactful outcomes, from a magazine to a graphic novel 🛠 We saw Elena Brutto (ex. Geatches) and Tasleem Rehmatullah remind us that doctors are people too – with the wonderful idea of having doctors role play as patients, which sounded super powerful stuff 🛑 On a more personal level, perhaps the most resonant advice of the conference came from James Pickles who shared his story about the ‘Hidden Cost of Saying Yes’ – with a stark, cautionary tale combined with some wonderfully practical tips and tools to take away! 🏋♂️ And of course, special mention has to go to anthony rowbottom for his highly moving and personal insight into his journey with DLBCL – had me choked from slide one with his emotive, brave and inspiring talk – absolutely captivated! 🤖 Thanks to EPHMRA for the chance to share our paper with myself and Maria Eletskaya talking about our AI pilot study to bring patient segments to life for use as synthetic stimulus – thoroughly enjoyed the opportunity to jump around on stage and share my inner geekdom! 🌟 A cracking couple of days overall – big thanks to Bernadette Rogers and the whole EPHMRA team – looking forward to the next one!
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We are thrilled to have been shortlisted as a finalist for the 2024 Communiqué Awards in the Excellence in Communicating and Using Data category for our submission, First Consensus Recommendations for Holistic Care in Hereditary ATTR Amyloidosis. Through this project with Alnylam Pharmaceuticals, we developed the first published recommendations to recognize the value of the patient community in advocating for the needs of patients with ATTRv amyloidosis, and to call for a major shift in the current approach to its management. These recommendations were published in BMJ Open, a peer-reviewed, open access journal with wide dissemination to a global audience. The Communique Awards “recognize, reward and commend excellence and best practices in medical affairs and healthcare communications.” For more information about the awards, visit https://buff.ly/3VKouPN #CommuniqueAwards2024 #healthcarecomms #amyloidosis #medicalaffairs #patientadvocacy #ATTRv #patientcommunity
Communiqué Awards
https://communiqueawards.com
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We are still celebrating the recent recognition that two of our staff were awarded at the 2024 British Healthcare Business Intelligence Association (BHBIA) Annual Conference. Thomas Markham, Associate Director, was presented with the 2024 Keith Munro Award for Best Presentation for his presentation, The TikTok Revolution: How video sharing platforms are redefining healthcare insights, and Yuliya Fontanetti, Global Head, Quality Assurance and Compliance, was presented with the Julie Stacey Award for Best Workshop Presenter (2021 – 2023.) Yuliya was also later named as Chair of the BHBIA Ethics and Compliance Committee. Check out videos of both Thomas and Yuliya as they share their pride in these awards and their involvement in the BHBIA and in the industry. https://buff.ly/3VDgX5j #BritishHealthcare #BHBIA #BHBIA2024 #healthcareinsights #ethicsandcompliance
Lumanity Staff Win 2024 BHBIA Conference Awards
https://lumanity.com
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Still time to book your place on our 1-hour webinar created for client insight teams! Our experts will share insights from 4 of the presentations showcased as part of Lumanity's recent internal Research Festival. Learn more and register at https://buff.ly/3xCaT51 'The demand for agile and focused research insights comes against a backdrop of growing industry pressures. Staying ahead of the curve not only requires a deep understanding of the intricate interplay of market trends, competitive landscape, and patient needs, but the ability to adapt quickly to changing dynamics.' Presenters include Joel Shopland, Laura Galimam, Mary Stewart, Damian Eade. #Research #Insights #Patients #Pharma #Innovation
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Don't miss us this week at the European Pharmaceutical Market Research Association (EPHMRA) 2024 Conference, and be sure to catch tomorrow's parallel session, Closing the gap between segmentation and real life: how AI can help to identify levers for and develop more targeted approaches, featuring Masha Eletskaya and Damian Eade. The session will focus on segmentation research and the methods available to explain the variety in human decision-making during interactions between key actors in the healthcare process. For more information, visit https://buff.ly/3X7UEaf #EPHMRA2024 #EPHMRA #marketresearch #socialmediainsights #AI #artificialintelligence #decisionmaking #healthcaredecisionmaking
EPHMRA 2024 Annual Conference
https://lumanity.com
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Are we on the right path in managing cancer? Find out in our upcoming webinar, Oncology 2050 as we dive into the future of oncology. From redefining treatment strategies to advancing AI, let's shape the landscape of cancer care together. Save your spot: https://lnkd.in/eFaYWZTN Hear from our experts: - Axel Hoos - Peter Sandor, EVP Astellas Pharma US - Jeff Bockman, Lumanity - Viraj Parekh, Lumanity - Dennis Chang, Lumanity #ThoughtLeadership #CancerProgress #Oncology #Cancer
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