Traub Capital Partners reposted this
3 takeaways on design and branding as a value creator in the consumer landscape. Recently, we "double-clicked" on a compelling story highlighting Walmart's success in this area. Kudos to Walmart for standing up this new brand Bettergoods #design #branding #consumerlandscape
Kim Stiver
1mo
Loved that you posted this article Mortimer! The material impact of a brand on a company's overall value is so often overlooked in strategy development and bringing the voice of the customer is often missing a seat at the table in corporate boardrooms. Thank you for drawing attention to this story. As a side note, the optics of how Trader Joe's operates more profitably than Big Box grocery chains and nurtures a crazy-loyal customer base are captured in the WSJ video. I thought you might enjoy it. https://www.wsj.com/video/series/the-economics-of/how-trader-joes-beat-out-conventional-supermarkets-by-offering-less/8E5841F0-665F-417C-8C4E-CAE20EFB9E4F
Michael Springer
1mo
Mortimer, great post. Walmart is wise. Elevating a value proposition as a key strategy is critical for sustainability and long-term competitive success.
Ellen Abramowitz
1mo
Very interesting. And love the video.
Jake Duneier
1mo
So true…going to need to riff off this one!
Ashye Marcus
1mo
Morty, love 3 in 30 sec and video aspect. Thanks for sharing!
Kate Doerge
1mo
Boom! 🙌🏻
Business and Partnership Development Executive | Customer Journey Expert | Brand and Product Innovation | Sales Strategy | ᗰEᔕᗩGIᑎG | 𝔼𝕩𝕡𝕖𝕣𝕥 𝔾𝕖𝕟𝕖𝕣𝕒𝕝𝕚𝕤𝕥 | 𝖢𝖯𝖦-𝖱𝖾𝗍𝖺𝗂𝗅-𝖳𝖾𝖼𝗁-𝖠𝖨 | ʙ2ʙ2ᴄ ᴄᴀᴛᴀʟyꜱᴛ
1moYou post sings to me, Mortimer. There are so many ways to differentiate and elevate in branding and design whch enhance the value of the product and tell a more compelling story to the consumer. It's the little things that are big. And they don't have to cost a lot. The big-boxes keep getting better at the little things. Because it's (almost) never about the price. And because they have to.