Attain’s Post

We are thrilled to announce that Attain has tapped Ben Kartzman as our new President and Chief Operating Officer. Ben joins the company after previously serving as COO at Mediaocean, where he also held the title of President for its subsidiary, Flashtalking by Mediaocean.

Check out Jack Neff's latest coverage in Ad Age on financial media networks (#FMNs). He discusses their opportunities (bridging retailers) and hinderances (privacy, lack of product-level data). Thanks to our amazing partners at Tombras for highlighting how Attain solves for it all: retail coverage, product-level data, and privacy. https://lnkd.in/gsQXtyre

Cookies have been a hard bandaid to rip off, yet they have multitudes of weaknesses. Until we've truly moved on, AI's promising applications for programmatic will be stunted. Read more here: https://lnkd.in/g-iAvG7s

It's that time of a year again! In our newly published white paper "Back to School Shopper Insights," we unearthed some interesting and of-the-moment trends using Attain's transaction data and real-time survey capabilities. 57% of consumers plan to shop online, yet ~90% of big box back-to-school purchases are made in-store. How will this shake out? Find out more by downloading the white paper here: https://lnkd.in/erhmz6mH #backtoschool

“Athleta is for the masses. lululemon is the Nike of the category. Alo Yoga is the prestige brand. And Vuori has currency with men,” according to retail industry analyst Andrew Lipsman. Does the data back it up? Read on to find out: https://lnkd.in/dm5VGbbW

Oracle recently announced the sunset of its digital advertising business. Brands and agencies that previously depended on Oracle’s data products can now seamlessly transition to Attain’s comprehensive range of Audience services, ensuring uninterrupted media planning and campaign delivery. Learn more about how to get started here: https://lnkd.in/guf5S6Qi

Back-to-school shopping in 2024 is early and online. “Over the last several years, we have seen a trend toward early shopping when it comes to major spending events like back-to-school or the winter holidays,” said Katherine Cullen VP, Industry and Consumer Insights at the National Retail Federation. Attain data supports this -- 26% plan to start shopping earlier than last year and 57% will be shopping primarily online. https://lnkd.in/gQxZ_dZj

Feel free to break out that vintage Old Navy flag tee this year! 🇺🇲 Attain data shows #GenZ has given it the stamp of approval, along with Old Navy's low prices and nostalgic vibes. https://lnkd.in/gZr6PhsG