It's always fun when you join a new company and then immediately launch something that throws your whole industry on its head.
I joined SalesIntel.io a few months ago, a go-to-market intelligence platform. Every company in this industry charges for credits which you can use to access data - emails, phone numbers, website visitors, enrichment, etc.
Every customer complains about running up against credit limits. They have to monitor team credits, buy more credits - it's such a hassle.
So what did we do?
We threw everything out the window and flipped the strategy on its head.
We removed all roadblocks using our data. Now, marketing, sales, and RevOps teams can have unlimited data for all campaigns. After all, we WANT you integrating our data so YOUR business can thrive.
As a product marketer, it's been so fun to launch this strategy. And can't wait to see the results.
(And I'd be remiss if I didn't say... if your team is using ZoomInfo, Apollo, Seamless, Lusha, or any other company where you're paying for credits... check out SalesIntel and join the B2B data revolution)