Blue Seedling

The Blue Seedling team is growing again! We recently welcomed Emily Eaton on board and she’s already hit the ground running. Emily joins our team with a background in campaign management, content marketing, and project management from the fin-tech, telecommunications, and sporting goods industries. After hours, you might find Emily on a jog, baking, or hosting get-togethers at her home in Carmel, Indiana. 🏃♀️🧁🏡 Welcome to the team, Emily!

The third edition of our Enterprise GenAI Digest is here! If you haven't had a chance to check it out, here's a sneak peek of what's inside: 💡Real-world GenAI implementation stories from BT Group, Lufthansa, Toyota Motor Corporation, McKinsey & Company, and more. 🎙️A special invite to our upcoming webinar on how to pitch your AI startup to cut through the noise and win your category. Read the third edition and register for the webinar here: https://lnkd.in/eSFKUEmQ

We're thrilled to welcome Mitchell Roberts to the Blue Seedling crew as our new Senior Product Marketing Manager! Mitchell joins our team with a background in product and go-to-market strategy from the cybersecurity, AI, and data privacy fields. When he’s not working, you might find Mitchell on the soccer field, catching a flight, or in the front row at a concert. ⚽✈️🎶 Welcome, Mitchell! We're excited to have you on the team.

In a world where every company is shouting about its AI capabilities 📣, how do you stand out from the crowd and actually get buyers to notice—and trust—your pitch? Join us on July 17, 2024, at 1:00 PM EST for a webinar featuring Blue Seedling's brand positioning expert Jordan Elkind and Nuuly's Kim Gallagher. We'll dive into: ➡️ What market leadership looks like in a world where buyers don't know what they want or need ➡️ The most common mistakes vendors make in pitching AI products ➡️ Why everything you think you know about positioning is wrong…sort of :) ➡️ Why your product team hates your marketing team right now – and what to do about it ➡️ AI-washing: what it is, and how to do it right Learn how real marketers are packaging and promoting AI to stand out in a noisy landscape – and win their categories. 📈 Register here: https://lnkd.in/e6_pDUNu #AIWebinar #B2BMarketing #BrandPositioning #AIPitching

3 tips for early-stage founders ready to grow their presence on LinkedIn 👇 ▫️Start posting yesterday. It takes 6-12 months of steady, strategic effort to build a robust community. The sooner you start, the sooner you'll see results. ▫️Earn trust and credibility with your audience first. Once you've established a relationship, you can weave in the occasional sales pitch. ▫️Do small things regularly that add up over time. Low-hanging fruit: seek out new connections and engage with content that's relevant to you and your startup. Check out our recent blog post for more: https://lnkd.in/egJf_4rQ #LinkedInTips #StartupGrowth

From Las Vegas to Philadelphia to D.C., Blue Seedling's clients have been crushing it at some of the hottest conferences this month, and we've been lucky to catch a front-row seat on the action. Some takeaways from our recent conference adventures: -Mini golf was the MVP at Identiverse, just ask Apono 🏌️♂️ -If you want to draw a crowd at Amazon Web Services (AWS) re:Inforce, grab a mic, a speaker, and watch your audience circle up for an impromptu demo 🎤 -Tamnoon unlocked the key to the conference-goer's heart: custom cocktails at the afterparty 🍸 Shoutout to Timothy Jung, Amelia Johnson, and David Pozo for representing Blue Seedling and our clients on the ground and to our remote team for cheering them on from our virtual sidelines. #clientlove #conferenceszn #B2BMarketing

A VP of Marketing recently shared, "I don’t want a beautiful website that’s not converting. The story isn’t more important than the performance." Spot on. 💡 A website is often the first stop in the B2B buying journey. Making it look impressive is important, but remember: your website is a tool to drive growth, revenue, and pipeline goals. Check out the link in our comments for Blue Seedling founder and CEO Netta Kivilis’s tips for a website that actually delivers results – rather than leaving buyers wondering what you do and why they should care. 👇 #B2BMarketing #WebDesign #LeadGeneration #MarketingStrategy #BlueSeedling

Blue Seedling is hiring! We're looking for a Marketing Manager and a Technical Content Writer to join our awesome, remote-first team. Here’s why you’ll love working with us: 🌍 Work from anywhere – our team is scattered across the globe. 📚 Learn and grow – we offer plenty of opportunities for professional development. 🤝 Amazing colleagues – join a tight-knit group that supports and inspires each other. Sound like a fit? Check out the job postings below. Marketing Manager - https://lnkd.in/ewREArTU Technical Content Writer - https://lnkd.in/eCVCx8wk #Hiring #MarketingJobs #TechJobs #RemoteWork #JoinOurTeam #BlueSeedling

📢 The June edition of Blue Seedling's Enterprise GenAI Digest dropped last week! If you haven’t read it yet, here’s what you can expect: How industry giants like Estée Lauder, UPS, TUI, Verizon, and PwC are harnessing the power of GenAI to revolutionize their operations -- from infusing AI across beauty brands to streamlining customer service and talent management. We also explore the shift of GenAI startups towards enterprise applications and share how companies can responsibly implement AI in the workplace. Read & sign up for free here 👇 https://lnkd.in/e4QQ7Vse #EnterpriseAI #GenerativeAI #AIinBusiness #B2BMarketing

From Tel Aviv to the Bay Area 🌍, the Blue Seedling crew was all over the map last week. Here's a peek at what we were up to: Jordan Elkind landed in Tel Aviv for a workshop with the fantastic folks at Dot Compliance, and we hosted another great community dinner Tuesday night. Thanks for coming: Roni Floman (Port), Ehud Arieli and Ran Rubinstein (Cloudinary), Roee Kriger (Metis), Doron Sitbon, Asi Dayan, Dana Yekutiel Hadar (Dot Compliance), Amir Malina (Juno Journey). Timothy Jung hit the jackpot in Vegas at Identiverse 2024 with Apono. What happens in Vegas... comes back as valuable takeaways for our team. 😉 Anyword rocked the Bay Area with Yaniv Makover taking the stage as a panelist at two events: Innovation Endeavors’s panel on AI & Marketing and the 2024 GenAI Summit. Never a dull moment around here! Stay tuned for more Blue Seedling adventures. #clientlove #remotework #globalteam #B2Bmarketing