https://bit.ly/3XPWvkk 📽️ Decoding Gen C: Webinar Now On-Demand! The COVID-19 pandemic gave rise to Generation C, a cohort within Gen Z poised to reshape consumer behavior and societal norms. Join Brianna Aragon, Diane Hessan, and Lisa Morales Freed as they explore the values, habits, and perspectives of this influential generation. From deep-dive insights into Gen C's consumption patterns to actionable engagement strategies, this webinar covers it all. Learn how to connect authentically with Generation C and leverage psychographics for a competitive edge. Watch the full webinar on-demand now: https://bit.ly/3xFAdaq #GenC #GenZ #ConsumerBehavior #MarketResearch
About us
Today’s markets demand new research methods. Sago, formerly Schlesinger Group, is the global research and data partner that connects business questions to human answers. Backed by our history, global reach, and innovative spirit, our adaptive solutions enable organizations to move beyond buyer data spreadsheets and make confident decisions. When businesses have questions, we find answers. We help you understand your customers as people — their wants, needs and pain points. And we’re a committed partner that works with you to define your needs. Our comprehensive suite of qualitative and quantitative capabilities equips our team to create custom-made solutions that provide extensive audience access and deliver the data you need to better serve consumers. After 55+ years in market research, our experience and stability support reliable offerings that grow your customer knowledge base, and our commitment to continuous improvement drives us to pioneer new paths in a rapidly evolving industry. Our range of solutions and expertise is constantly expanding, but our focus remains the same: people. Ready for answers? Just say go. #Sago. Connect@Sago.com #mrx #restech #marketresearch
- Website
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https://sago.com
External link for Sago
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- Iselin, New Jersey
- Type
- Privately Held
Locations
Employees at Sago
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Troy Anderson (he/his)
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Adam Froman
Experienced technology CEO, Award Winning Entrepreneur, Digital Innovator, Business builder, Investor, Experienced in building a Scaleup with a…
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Katharine Reagan
Executive Leader | Revenue Acceleration | Business Transformation | Sales Strategy & Operations | Team Excellence
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Rob Berger
Updates
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Market researchers: part detective, part parent, part game show host! Who knew our job involved so much multi-tasking? #SagoSatire
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Wishing Everyone a Happy Independence Day! 🇺🇸 On this 4th of July, we reflect on the freedoms we cherish and the diverse community that makes America what it is. Sago is grateful for the opportunity to contribute to the ongoing journey of innovation and progress. Celebrate and stay safe! #4thOfJuly #IndependenceDay
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https://bit.ly/3XMNyYY Ready to unlock the secrets to impactful research? 🚀 Our latest guide on digital qualitative solutions will revolutionize how you gather insights and connect with consumers. Dive into proven strategies and choose the right tools to elevate your research. https://bit.ly/4bwLtUm #MarketResearch #QualitativeResearch #DigitalQual #ResearchTools
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https://bit.ly/3RMIW11 In today’s competitive landscape, creating an empathetic brand is more than just a nice-to-have; it’s a must 🧠💡 Understanding your customers on a deeper emotional level can transform your brand experience and set you apart. Learn essential tips for empathy-based marketing and see how market research can help you build stronger connections with your audience. Curious about the role of empathy in brand success? Dive into our latest blog post to uncover the secrets of creating an empathetic brand experience. Read the full article: https://bit.ly/3XJ2RC3 #BrandEmpathy #CustomerExperience #MarketResearch
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🇨🇦 Happy Canada Day! 🇨🇦 On this #CanadaDay, we celebrate the spirit of unity and diversity that defines Canada. Sago is proud to be part of a global community that values inclusivity and collaboration. Enjoy the festivities, Canada!
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https://bit.ly/4bnXStx Discover why top CPG brands rely on market research 💡 With Sago, you can connect with the right audience faster, dive deep into customer insights, and boost your product success. Transform your strategy now: https://bit.ly/4bnJG3K #ConsumerInsights #CPG #MRX #BrandStrategy
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https://bit.ly/3ziNAh4 🗳️ The Swing Voter Project: North Carolina Edition North Carolina's swing voters have spoken! Discover their reactions to Trump and Hunter Biden's recent convictions, and how these issues shape their political views. This month's focus group offers a revealing look into the minds of pivotal voters. Get the full story and detailed insights here: https://bit.ly/4cprCry #NorthCarolina #PoliticalInsights #SwingVoterProject #Election2024
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https://bit.ly/4bk0991 Transform Your Agency’s Approach with Virtual Audiences 🌟 Virtual audiences are changing the game for creative agencies. Learn how Church+State used AI to gain real-time insights, win competitive pitches, and engage clients. Discover the full potential of virtual audiences in our new blog. Read the full article: https://bit.ly/4bj4ARB #AI #MarketResearch #CreativeStrategy #ClientSuccess
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https://bit.ly/4cd5cte 🔍 Unlock the Secrets to Enhancing Respondent Engagement – Now Available On-Demand! Our industry has evolved, and so have the ways we engage respondents. Join Sago President Isaac Rogers and EVP of Global Quantitative Rob Berger as they explore the latest best practices in survey design and respondent engagement. From understanding the impact of survey length to leveraging asynchronous methods, this webinar is packed with insights you don't want to miss. 📽️ Watch the full webinar on-demand now: https://bit.ly/4cd5cJK #MarketResearch #Qualitative #Quantitative #ResearchEngagement