In 2023, The Telegraph surpassed its ambitious company-wide target of 1m subscriptions with an app-first approach. On top of this, they launched new resource platforms to empower readers to take actions to be better off and healthier, and even proved that subscribers like ads! Congratulations to the whole team on winning Best Online Brand: Consumer at the #AOPAwards24 last month - you can find their full case study here: https://lnkd.in/eYNkCcjw
AOP Association of Online Publishers
Online Audio and Video Media
Driving collective actions around the most important industry challenges of Premium Publishers.
About us
The UK Association for Online Publishing (AOP) is an industry body representing digital publishing companies that create original, branded, quality content. AOP champions the interests of media owners from diverse backgrounds including newspaper and magazine publishing, TV and radio broadcasting, and pure online media. Formed in 2002, AOP publishes original research, hosts forums, awards and conferences, covering a range of topics from managing online communities and adapting content for mobile, through to optimising partnership opportunities, SEO best practice, behavioural targeting and audience measurement. Our research, which is available exclusively to members, includes a monthly Digital Landscape Report, a bi-annual Census of AOP members’ businesses, in addition to other sector-specific projects. Publisher members are granted access to four industry committees, which cover a range of commercial activities, research, B2B and product development. AOP’s committees meet regularly to share knowledge and advice to continually improve their digital businesses. As of 2011, Publisher members are also entitled to free places at our monthly forum events, while Associate (Supplier) members get generous discounts. Membership also grants companies a range of other event discounts, such as for our annual Awards and Summit, other industry events/training and access to exclusive networking roundtables and dinners throughout the year.
- Website
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http://www.ukaop.org
External link for AOP Association of Online Publishers
- Industry
- Online Audio and Video Media
- Company size
- 2-10 employees
- Headquarters
- London
- Type
- Nonprofit
- Founded
- 2002
- Specialties
- digital publishing, research and insight, digital media events, online media, online publishing awards, Media industry representation, content, premium publishers, audience development, commercial, Ad Ops, B2B, Product Development, adtech, advertising, and trade association
Locations
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Primary
18 Soho Square
London, WC2A 3LJ, GB
Employees at AOP Association of Online Publishers
Updates
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Jamie Carpenter, The ENDS Report / Haymarket Media Group, is the #AOPAwards24 Editor of the Year! Jamie has transformed the traditional print product into a multi-channel digital first operation with investigative journalism that is influencing national policy and making waves in parliament. Learn more about Jamie's editorial vision here: https://lnkd.in/eQFsfaHk
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The Film Stories podcast is a world-class example of how a passion project can become so much more. Six years on from the launch, the podcast has been the springboard for two print magazines, live events attracting major international filmmakers, and a feature film that is currently in post-production. Dive into the full case study to see what impressed the #AOPAwards24 jury and won Film Stories the award for Best Use of Audio: https://lnkd.in/enHnJnfU
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New Scientist's Obomate Briggs is the #AOPAwards24 rising star! Learn more about how Obomate has accelerated New Scientist's video output and made their science journalism relevant to a younger audience here: https://lnkd.in/eW9FxBHv
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#AOPTechTalk is back for another year! https://lnkd.in/gTXf9XAk We'll be bringing into focus the tech solutions that are driving digital publishing businesses forwards - helping to build audiences and engagement, drive product development, and create commercial opportunities. With four days of themed discussions, you can target your conference experience to tackle your biggest challenges and opportunities. Here's a quick taster of what each day will cover... WEDNESDAY 9th OCTOBER | Technology: Transforming the future of product development ⚡ John Markey & Rachael Miller, William Reed Ltd ⚡ Alex Newberry, Content Ignite® ⚡ Sipho Kings & Simon Allison, The Continent News ⚡ Dan Russell, Reach plc THURSDAY 10th OCTOBER | Artificial Intelligence x Human Innovation: Understanding the future of digital publishing [sponsored by Google] ⚡ Alastair Lewis, Quested Consulting Ltd ⚡ Paul Newman, Future ⚡ Jody Doherty-Cove, Newsquest Media Group WEDNESDAY 16th OCTOBER | From audiences to outcomes: Mastering data in digital publishing ⚡ Charlie Celino, News UK THURSDAY 17th OCTOBER | Lights, camera, data: Driving video monetisation through audience insights [sponsored by UKOM] ⚡ Julie Forey, UKOM ⚡ Rebecca Slack, Sky Media UK And on top of these four TechTalk sessions, delegates will have an opportunity to join one of two Round Table lunch discussions led by our partners at EX.CO and PubMatic. Find out more about the conference and how you can join us for any of the TechTalk events here: https://lnkd.in/gTXf9XAk We'll be announcing more speakers across all four events along with extra details about the Round Table lunches over the next few weeks, so watch this space for the latest updates!
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In Autumn 2023, Sky Media UK worked with Ipsos and UKOM on a pioneering project to become the first UK publisher to measure off-platform distributed video alongside their owned and operated platforms within the iris solution. Discover their case study here to discover how they impressed the #AOPAwards24 jury and won the award for Best Research / Insight Project: https://lnkd.in/eCQeptB5
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Community Care took home the trophy for Best Editorial Team of the Year: B2B at the #AOPAwards24. Discover how this small team is making real impact in an underserved community here: https://lnkd.in/eEJTWM2g
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Subscriptions continue to grow for digital publishers, whilst revenue from display continues to diminish, according to the latest Digital Publishers’ Revenue Index from the AOP and Deloitte. Though display formats remain the largest category by volume, after more than a year of consistent decline, the gap is closing with subscription revenue. https://lnkd.in/eTkrPrpw “Display advertising and subscriptions are closing in on taking an equal share of digital publishers’ revenue, which is welcome news for an industry that is too often buffeted by the storms in ad-land,” shared AOP MD, Richard Reeves. “Meanwhile, though still a modest share of total revenue, audio’s ongoing growth is fascinating to track. Should this trend continue, we may see audio revenue overtake video, which I doubt many would have predicted this time last year.” You can find more top-line findings from Digital Publishers’ Revenue Index here: https://lnkd.in/eTkrPrpw #digitalpublishing #revenue #DPRI #displayadvertising #subscriptions
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Haymarket Automotive Studio’s task for 2023? To help VWCV raise awareness of its new all-electric ID. Buzz, with compelling reasons why it should top a business’s wish list. The team won Best Creative Solutions Led / Content Marketing Campaign at the #AOPAwards24 this year for their sophisticated storytelling to meet a complex challenge - see their winning case study here: https://lnkd.in/e3BSsgis
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Today we're celebrating one of our Grand Prix winners! Immediate are the Best Digital Consumer Publishing Company 2024 at the #AOPAwards24. In a year of change, Immediate restructured its business, revised its business strategy, and invested in core skills to equip the business and its people to drive digital growth across all areas of business, bucking the wider market to deliver year on year growth across all metrics, drive reach and put in place the building blocks for the future. https://lnkd.in/eww7nkK7