Laurel Orley’s Post

Nothing is better than when your linkedin #CPG friends become your IRL friends! 👯♂️💕 Ashley Nickelsen from #BTRNation recently launch in Costco in the #southeast and stayed with me, my family and my 🐶 when she came through her #Nashville visit And…I convinced her to come to the Nashville Soccer Club ⚽️ game with us too (she needed a #costco break!) #Entrepreneurship is hard but doesn’t need to be a solo road. Find your group, lean into them, be vurlerable and enjoy the journey. Ashley Nickelsen, so glad you are part of my CPG tribe! Missed Caroline Howard this wkd but something tells me Ahsley will be back 🔜 #womenowned #femalefounders #letsdothis #snacks #retail #wbenc WBENC #groups

Thank you Justin Honaman for having me on the #ContenderCast podcast 👯♂️📣 I met Justin at the NielsenIQ pitchslam last month where we chatted about all things #amazon. Justin told me about his podcast where he speaks with emerging CPG #founders and has recently had brands like poppi ,Late July Snacks LLC and Catalina Crunch on there as well (all great listens!)🎧 This was a fun podcast to record. I share a lot about the challenges and journey of Daily Crunch since our 2020 🚀 . You can listen on the link below and in comments as well! #cpg #snacks #branding #ecommerce #retail #growth #stories https://lnkd.in/egRsx8uJ

As a female #entrepreneur, it’s important to #payitforward. 4️⃣years ago there were women who didn’t need to help me, but they did and now it’s my turn. 👯♂️ My dear friend Jackie Cascarano has gone to the ‘other side’ and is now an entrepreneur 😉. Today she’s announcing the launch of Juno Women's Collective. Juno is a network of small, in-person groups dedicated to helping women gain clarity and intentionality for their next professional chapters. If you are a woman looking to make a career switch, you don’t need to do it alone. Please check out Juno, follow them LinkedIn and Instagram, but more importantly, spread the word to women in your network! https://junowomen.com/ #womensupportingwomen #womenowned #femaleentreprenuers

Summer #CPG reading is in full swing! 📚 Currently reading: ✅ Measure What Matters 📐📏 ✅ The Secret Life Of Groceries 🍆🍒🥑 Thank you for the recommendations Ashley Nickelsen and Amit Pandhi. Curious what books you are all reading this summer or recommend …please share! PS: The Secret Life of Groceries is like Anthony Bourdain’s Kitchen Confidential!…it’s really good! #summerreading #IYNYK #retail #growth #learning #snacks #branding

I missed the 🛥️ cruise before the KeHE Distributors #holidayshow in Chicago earlier this week because our booth setup wasn’t done 😬 So what did I do instead?! I drove 40 minutes to Fresh Thyme Market to 👀 Daily Crunch IRL! 👯♂️ Earlier this year we launched into Fresh Thyme Market but I’ve never been there!!! Thank you Robert Abdee Jono Moss and the Green Spoon Sales team for your partnership with this launch 🚀. Excited to continue to build together. PS: Don’t our bag colors match well with the Fresh Thyme Market sign?!? 😆❤️ #partnerships #growth #sproutednuts #retail #growth #mission #upcycled

Daily Crunch launched into 453 Target stores nationwide!! Here is the Target note I sent myself after ordering 6 bags from Target.com... 🎯 "You are now in Target, this is a huge milestone for the Daily Crunch team....remember this moment! Enjoy your gift - Laurel" Yes, I did send a target gift of Daily Crunch to myself :). This milestone is a testament to the hard work and dedication of our incredible team, and it wouldn't have been possible without the unwavering support of our partners, and loyal customers. Thank you Charles Stormzand and the entire The Bluebird Group for your belief in us. Thank you to Melissa Guggemos and the Target team for taking a shot on an #emerging brand and putting us in an incredible section with other #betterforyou brands. And to this amazing linkedin community, if you are at Target please consider purchasing a bag and leaving a review on Target.com. Thank you for being a part of our journey! #NewLaunch #Target #Grateful #Innovation #CustomerFeedback Dan Stephenson Kenzie Steel Jasmine Mastroianna Diane Orley Katharine Deutsch Rachal (Snider) Jordan, MBA Isabella Jonna

Who's going to the KeHE Distributors #HolidayShow in Chicago next week?! Daily Crunch will be there and this is why you MUST stop by our booth: ✅Diane Orley will be there to share her PATENTED process story from 🇮🇳 ✅Jasmine Mastroianna, our NEW head of sales will be there 👯♂️ ✅You get to hear 3 gals talk your ear off* about #sproutednuts (and we can chat about this for hours and hours : ) We hope you see you there! Please ping me if you want to meet for coffee, etc! *I will be there too! #tradeshow #CPG #Snacks #betterforyou #letsdothis #nuts #trailmix #sprouted #retail

I had the opportunity to be featured on the #StartuptoScale podcast by Foodbevy with Jordan Buckner, where we discussed the challenges of launching a CPG brand in the highly competitive snacking category.🎙️ In this episode, I dive into our journey at Daily Crunch, where we just launched our sprouted nut snacks in over 450 Target stores nationwide! 🥳 Tune in to learn about: ✅ How we hold ourselves accountable through KPIs and weekly check-ins ✅ Strategies for acquiring new customers for retail ✅ And much more! A huge thank you to the Foodbevy community for having me on the show. Your support means the world! 🌍 If you're an #emerging food, #beverage, or #CPGfounder, I highly recommend joining Foodbevy to connect with amazing resources and partners to grow your business. Check them out at Foodbevy.com. #Podcast #CPG #FoodIndustry #Entrepreneurship #StartupToScale #DailyCrunchSnacks #FoodBevy #TargetStores https://lnkd.in/ef3qy75N

🌟 Exciting Daily Crunch Team News! 🌟 We are thrilled to announce that Jasmine Mastroianna has joined our team as our new Head of Sales! 🎉 This is a full-circle moment for us. Jasmine and Dan knew each other before Daily Crunch, where Jasmine played a crucial role in helping us secure the Meijer business back in 2021. Fast forward 3️⃣ years, we’ve stayed in touch, and the 🌟 aligned to bring Jasmine on board Jasmine's 15+ years of experience in the #CPG industry, her proven success in driving sales growth, and her ability to build strong client relationships make her the trifecta for this role and our team. Please join us in welcoming Jasmine to the #CrunchBunch family! 🤝 We are over the (crunchy) moon!🌖 #Welcome #NewTeamMember #Sales #SalesTeam #DailyCrunch #Growth #Success