Outdoor Industry Association

Happy Fourth of July week from the Outdoor Industry Association! As we get ready to sign off for the holiday and spend time outdoors with family and friends, we encourage you to do the same. Whether you're hiking, floating, camping, climbing, or paddling, remember to recreate responsibly. Follow the link for quick tips on how to be a responsible outdoor recreationalist this Fourth of July: https://bit.ly/45MMiqV Recreate Responsibly Coalition #outdoors #getoutside

Join us in celebrating the outstanding members of OIA's Sustainability Advisory Council featuring the Climate Action Corps and The Clean Chemistry Materials Coalition committees! Their efforts support OIA’s mission to empower every outdoor company to take bold steps toward a sustainable future. Thank you for being catalysts for meaningful change. Learn more about our sustainability programs and how your business can get involved here: https://bit.ly/46Ulxzx CAC Steering Committee: • Gregory Gausewitz,REI • Kim Drenner, Patagonia • Alicia Chin, Smartwool • Guru S. Larson, Columbia Sportswear Company • Ashley Seaward, PeopleForBikes • Marie Måwe, W. L. Gore & Associates • Theresa McKenney, NEMO Equipment • Kristen Bandurski, Red Wing Shoe Co. • Carol Shu, The North Face • John Stokes, New Balance • Lisa VanBladeren, YETI CCMC Steering Committee: • Taylor Ralph, Burton Snowboards • Alex Lauver, Outdoor Research • Kevin Myette, bluesign technologies ag • Kim Suarez, Marmot • Greg Breitmaier, MYSTERY RANCH • Theresa McKenney, NEMO Equipment • Laura Hoch, Patagonia #sustainability #outdoorindustry #advisory

MiiR, Stanley 1913, and YETI have teamed up in a collaboration known as the Drinkware CoLab to drastically reduce supply chain emissions and environmental impact of manufacturing. Facilitated by OIA, these three heritage brands are leading the charge toward a more sustainable future, setting new standards for eco-friendly practices in the industry. By leveraging innovative solutions and shared resources, they aim to minimize their environmental footprint and inspire others to follow suit. This bold initiative showcases their commitment to protecting our planet while continuing to deliver high-quality, durable products we all love. The project supports OIA’s goal to take bold, collective action against climate change by reducing and removing greenhouse gas emissions across the outdoor industry, carving a new, bold path for others to follow. MiiR, Stanley, and YETI participated in the Drinkware CoLab through OIA’s Climate Action Corps, the outdoor industry’s collaborative model to lead on climate action. Discover how this partnership is paving the way for a greener future and what it means for the outdoor community via the link here: https://bit.ly/3W1R9kP #collaboration #sustainability #drinkware #outdoorindustry

Did you miss our education sessions at Outdoor Retailer? Whether you want to dive deeper into a topic or catch up on a session you missed, download the slides from our education sessions and be a catalyst for meaningful change with OIA! Access the education slide decks here: https://bit.ly/3LKGhPO Pictured: OIA's Director of Research, Kellyann Davis, presenting insights from the 2024 Participation Trends Report. #education #outdoorindustry #data

Join our webinar tomorrow, June 26, at 10am MT to learn about the EU's current and upcoming legislation on sustainable textile production. You'll hear from Pascale Moreau, Founder and Managing Director of Ohana Public Affairs, about the most critical policy files that will impact the textile and fashion industry in the next years, including updated policy timelines and anticipated timelines for business compliance. The session will equip you with actionable insights to prepare your brand for sustainable product development. Register via the link below: #webinar #sustainability #outdoorindustry

This Pride Month, we're proud to highlight the LGBTQ+ community's significant engagement in outdoor activities. LGBTQ+ individuals make up 11.3% of the outdoor participant base (19.9M) and have total participation rates above 60%, making them the most active adult cohort in outdoor recreation. Explore their impactful contributions and celebrate inclusivity in the great outdoors via our 2024 Participation Trends Report. #trends #participation #recreation #outdoorindustry

As we head into a long summer weekend of biking, hiking, climbing and playing outside, we want to extend a thanks to everyone that attended our OIA Education Sessions at Outdoor Retailer. Stay tuned next week as we share the slide decks from the sessions so you can apply our insights and be a catalyst for meaningful change! OIA Staff pictured from left to right: • Breana Nehls, Climate Action Corps Manager • Hannah Wintucky, Government Affairs Manager • Julie M.H. Brown, Director of Sustainability Innovation • Kellyann Davis, Director of Research • Andriana Rogers, Director of Marketing and Communications #summersolstice #outdoorindustry #playoutside

This #Juneteenth, we celebrate the Black community and the growing trend of more diverse outdoor participation. We're encouraged to see the percentage of Black outdoor participants rise from 9.4% to 10.3% in 2023. These shifting demographics tell a positive story, but there's still work to be done. Our participant base is still less diverse than the overall U.S. population. As individuals and an industry, we must broaden our perspective on who we see as outdoor consumers and redefine what outdoor recreation means. Join us in reading more insights from our 2024 Outdoor Participation Trends Report and learn how diverse and inclusive outdoor participation isn't just a trend; it’s our future. Access the report here: https://bit.ly/4b2TNec

Yesterday, during one of our OIA Education Sessions at Outdoor Retailer, Julie M.H. Brown, Director of Sustainable Business Innovation at OIA, explored "Circularity and its Future in the Outdoor Industry." We delved into what circularity means, its impact on the world and environment, and how companies can adopt it through various business models, technologies, and design techniques. Julie also highlighted how legislation is shaping up to encourage companies to adopt circularity. Missed it? Contact our sustainability team for insights and updates here: https://bit.ly/46Ulxzx #sustainability #business #climate #outdoorindustry

Our most anticipated report of the year has arrived! The 2024 Outdoor Participation Trends Report offers more than just data. Use it to stay ahead of trends, allocate resources effectively, and shape your overall marketing strategy.   In 2023, the outdoor recreation participant base grew 4.1% to a record 175.8 million participants. The number of participants increased across demographics and activities as new, more casual participants began hiking, biking, camping, running, and fishing. In 2023, 7.7 million Americans tried one or more outdoor recreation activities for the first time. New and young outdoor recreation participants are driving growth and increasing diversity in the outdoor recreation participant base, including more women, people of color, and seniors.   Explore these insights further by following the link below: #data #recreation #report #outdoorindustry