Chris Riegel

Mobile Wireless Data using TV Signals: A few asked for the link to the calculator demonstrated @ ATSC. https://lnkd.in/eFeWtJ6U

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📣 Reddit, Inc. Ipo gets off to a strong start. #reddit #Streann #StreannNews #Streaming #Innovation #DigitalTransformation #Radio #TV #Podcast #Media #Video #Broadcast #ContentCreators #Technology #MiamiTech #MiamiTechWeek #MadeInMiami #Miami #LIVideo #PersonalBranding #digitalmarketing2024 Miami Herald TechCrunch Sun Sentinel Media Group CNN Business South Florida Tech Hub 🌴

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Join our June 6 webinar on all things broadband labels!

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On the heels of the Walmart acquisition of VIZIO, Roku has partnered with The Trade Desk, allowing TTD’s customers with access to Roku's data to enhance campaign optimization for streaming viewers via ACR data. This is in line with Roku’s partnerships strategy and creating more demand and collaboration within their walled garden to drive yield with enhanced audience precision, but this behind the velvet rope of PMP deals. What makes this interesting is that this play an important role with #CTV activation, but we cannot lose sight of the Roku data accounts for 38% of the US streaming hours and the wide array of companies participating in the Roku Measurement Partner Program, where Roku’s first-party data provides measurement partners a privacy safe, identity backbone – allowing for better coverage and accuracy when it comes to campaign reporting, verification, brand safety assessment and other measurement use cases. #CTV #Streaming #Inscape #Measurement #DataTargeting https://lnkd.in/eDRGGnDr

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Local businesses plan to increase spending on streaming audio and OTT ads. Learn why they are and how to capture these dollars. #localadvertising #digitaladvertising #streamingaudio #OTT https://ow.ly/iaN850R2ooN

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Streaming TV has grown up. Neilson recently introduced the Media Distributor Gauge, which tracks viewing trends by media company, aggregating the previously broadcast, cable, and streaming TV viewing reports into one. Neilson first introduced The Gauge back in 2021 to provide a glimpse into the total time U.S. viewers spend watching TV each month across distinct platforms. This helped put a perspective on the market share that streaming TV was taking from traditional TV distribution channels. But streaming has evolved. Streaming TV platforms have become their own media companies and inversely, media companies have become streaming TV platforms. Now that media giants have started to acquire streaming TV platforms, this report will allow a better direct comparison between major media players on linear TV and streaming TV platforms. For the first time, Google and Disney go head to head as content competitors. Though Google can still tout YouTube as the most-watched streaming platform, this new report helps gauge how much watch time the user-generated content platform amasses against the behemoth that is Disney.

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If inefficient and siloed systems are holding you back, you’re not alone. It’s a common issue in media sales - but one that can be easily resolved with the right platform. Just ask Terry Geiger, Senior Director of IT Operations at Lee Enterprises. In this short video, Terry explains how Adpoint, the industry-leading all-in-one advertising sales solution from Lineup, has consolidated the ad entry process and revolutionized their business operations. #advertising #adtech #media #lineup #adpoint #innovation

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Great article about Roku getting the value out of their data with a quote from C.J. Leonard, Infinitive’s Director of Ad Operations and Technology. Every enterprise has data. Are you getting the value out of your data?

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Excited to share insights from Travis Clinger, Chief Connectivity and Ecosystem Officer at LiveRamp, on why connectivity is crucial for #CleanRooms to turn signal loss into signal gain. Well worth the read if you're looking to future-proof your first party data strategies with Data Collaboration. #DataInsights #Connectivity #MarketingStrategies

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Are Radio Advertising Costs Worth It? How to Define Success and Drive ROI - Before you invest in radio, read this. Some strategy upfront can help you produce successful radio ads – and prove it. https://hubs.ly/Q02tbpDc0

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Commercial Aggregate, Agnostic, Ala Carte Operating System will manage Consumer Interests, Cost Effective Consumption, and Cash Flowing while Bringing Back 50% or Greater Profits > Against the Billion$ in Losses Experienced Today. Its Currently, All Wasted Tech Dollar$ Against Fruitless Competition Expenses. #nextgenstreaming #freecast #streamingwars #OTA #streaming #nomoreappdiving https://lnkd.in/ei66EFaK

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MobileFuse and LiveRamp's Authenticated Traffic Solution are transforming the game, increasing privacy-friendly monetization for some publishers by an impressive 303%! 📈 🔒 Privacy-First Approach: LiveRamp’s Authenticated Traffic Solution connects first-party data securely and privately. 📱 In-App Innovation: MobileFuse is pioneering the use of LiveRamp’s privacy-centric identifier, RampID, across its in-app network. 🤝 Stronger Connections: This collaboration allows publishers to share their authenticated inventory with over 450 premium advertisers, unlocking new revenue opportunities and significantly boosting fill rates. As third-party cookies become a thing of the past, this solution ensures ads reach the right audience effectively. MobileFuse publishers have seen up to a 317% increase in fill rates with RampID! Check out how you can benefit from this powerful partnership: https://lnkd.in/gGsDCGHq. #MobileFuse #LiveRamp #DigitalAdvertising #AdTech #Innovation

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Level up your operations with Matador! 🌟 Unlock: - A script library for quick SMS and email broadcasts - Immediate personalized responses with automated workflows - High deliverability with local area codes Ready to operate smarter? Explore more at https://lnkd.in/erbB227t #autosync #matadorai #artificialintelligence #cardealership #conversationalAI

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