Claudia Hyder, CSM

Financial Services marketers: This Quad insights report is a great resource for brands aiming to get closer to their customers and build long-term relationships. Give it a download below or pass the link along to a #finserv marketer you know!

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As the digital landscape evolves, so does the approach to SEO. Mary Baum, Cella's Director of Digital Marketing, explores the future of search engine optimization and cutting-edge strategies, in Cella's latest blog: Whether you're a marketer, SEO specialist or business owner, these insights are crucial for staying competitive in a rapidly changing environment. Read more today! #SEO #DigitalMarketing #Cella #RandstadDigital

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Conflict arises within teams when there is a breakdown of communication and emotions come into play. One of the best ways to mitigate rising emotions is to simply show curiosity and sincerity in where the conflict stems from. As people, we're all complicated and emotional to varying degrees. Simply asking why someone feels the way they do, and showing your genuine interest in it, can go a long way in having people on your team feel heard and appreciated. #conflictresolution #teamleadership #leadership101

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Lot's of great information in this article featuring the Digital Experience team at 9Rooftops!

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Exciting changes in Inspire Brands’ advertising strategy! 🌟 At Inspire, they’re marketing team was juggling among four or five different Demand-Side Platforms (DSPs) for its ads. This often led to viewers seeing the same ad multiple times, which isn't ideal. To fix this, Inspire decided to simplify things. Now, Inspire is mainly using the Yahoo DSP for its streaming and online video ads and Google's DV360 for display ads. This brings the total DSP count down to just two. Here's why this is great: With fewer DSPs, people see Inspire’s ads less often, making the viewing experience better. Yahoo’s ConnectID works really well with Epsilon’s CORE ID (Inspire’s data partner). This means Inspire can match its ads to the right people more accurately. Managing fewer platforms makes its job easier and lets Inspire focus more on creating great ads. This strategic move helps Inspire reach its audience more effectively and make smarter use of advertising budget. 🚀 #DigitalMarketing #AdTech #AdvertisingEfficiency #CustomerExperience

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📣 Calling all marketers! 📣 Get ready for game-changing insights on the latest industry tactics and trends. Join me and hundreds of creatives, leaders, and innovators at Digital Summit Series Kansas City, May 15 - 16. I'll be talking about the omnichannel customer experience, content that advances the customer journey, and smashing organizational silos. Use my code SPEAKER300 when you register to receive $300 off your pass! And if you're going to be there DM me so we can connect. #smashyoursilos #integratedmarketingplanning

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IDC's study found 40% of businesses expect GenAI to help improve the customer experience. Dive into the survey today. https://comca.st/447oc9j #comcastbusiness #iworkforcomcast

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Tired of generic brand messaging? Your clients are too. In today's noisy world, a powerful brand story is key to standing out in the sea of sameness. In our latest blog, Jennifer Bernhart, Senior Director of Brand & Communications for ClearEdge Marketing, shares how to craft a brand messaging strategy that resonates with your audience and STICKS! ✨ Use methodologies like Appreciative Inquiry to uncover your brand’s true strengths. ✨ Move beyond clichés and define your unique point of view ✨ Ensure it sticks by staying consistent, getting buy in across the company, and incorporating it into your culture. ➡️ Read the full blog here: https://ow.ly/W3rv50RHf2X What are some of the biggest challenges you've faced in crafting your brand message? Let us know in the comments!

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Three things digital marketers are seeing in 2024: ad volume is up, creators are key, and AI is everywhere. EMARKETER s hared their take on these trends in the recap below of their recent Outlook and Strategies for 2024’s Second Half summit. #DigitalMarketing #Creators #AI

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Going to dmsc24? Make sure to catch Jonathan Lucenay's talk on how to effectively strategize with data sources for your marketing audiences!

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There are three areas that we want to better understand at nCountR: 1 - transparency. Do walled gardens work for the overall community? Should the in-store evolution learn from past challenges? 2 - depth. Without enough screens, do you really influence decisions? But what is “enough”? 3 - cost. If digital signage and advanced technology were cheap, would it be everywhere? Learn more about these areas: https://lnkd.in/dm29QSzg #instore #ncountr #retailmedianetworks #dooh

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It’s the 'Cookiepocalypse'!!! And no… I don’t mean Cookie Monster stopping by and taking away all your treats… 🍪 In a world without cookies, businesses are left searching for effective solutions to maintain their marketing edge. Thankfully, there's good news on the horizon, and Hearst is at the forefront of providing innovative strategies to navigate this evolving digital ecosystem. At Hearst, we understand the challenges businesses are facing with the impending demise of tracking cookies. We've created a comprehensive suite of omnichannel strategies across various verticals designed to help you adapt and thrive in this new era of digital marketing. From leveraging first-party data to implementing advanced contextual targeting techniques, we're committed to ensuring that your marketing efforts remain effective and efficient. So how do we do this? Well, here's a few notes on some strategies to get you started. 1️⃣ First-Party Data Utilization: With our expertise in harnessing first-party data, we'll help you build robust customer profiles and personalized experiences without relying on third-party cookies by utilizing our 3.8 billion data signals that are captured exclusively from interactions from our content. 2️⃣ Contextual Targeting: Our advanced contextual targeting capabilities enable you to reach your target audience in relevant digital environments, ensuring your messages resonate with the right people at the right time. 3️⃣ Cross-Channel Optimization: From display advertising to social media and beyond, we'll help you optimize your marketing efforts across channels to maximize reach and engagement while adhering to evolving privacy regulations. The future of digital marketing is evolving, and Hearst is here to guide you every step of the way. Don't let the demise of tracking cookies hold your business back. Partner with Hearst today and unlock the full potential of your marketing strategy! Ready to learn more? Let's connect today and discuss how to beat the ‘Cookiepocalypse’ together. Don't worry - you can keep the chocolate chips. 😉 https://lnkd.in/gpUgShpS #DigitalMarketing #CookielessFuture #MarketingInnovation #HearstSolutions #HearstBayArea

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🎧 New Episode Alert! 🚀 We're excited to bring you the latest episode of the Modern Marketing Podcast! This time, our host Melissa M. Reeve sits down with Teresa Bonick, an agile marketing coach with a rich background in communications, software, and construction industries. 🎙️ In this episode, Teresa shares her wealth of knowledge and experience in agile coaching and the pivotal importance of focusing on #value and #mindset in Agile practices. Key Takeaways: - The critical role of customer centricity and the challenge of breaking down organizational silos. - The nuances of adopting Agile across different functions like software development, HR, and marketing. - The necessity of aligning the mindset before jumping into actions, ensuring sustainable transformations. - Stories from real-world transformations, including a compelling customer stories 💡 Whether you're a marketer, a coach, or just passionate about Agile methodologies, this episode is packed with insights that you won’t want to miss! Listen now and let’s continue to learn, share, and grow together ➡️ #Agile #Marketing #Podcast #AgileTransformation #CustomerCentricity

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Realllly smart analysis from Axios' Eleanor Hawkins on the power of internal comms in 2024. With tough sledding ahead for so many this year, the savviest C-Suite leaders are partnering up with Comms to communicate deeply, regularly and authentically about core values and value delivered rather than handwringing over how and when to take a public stance on hot-button issues. Investing in robust internal comms leads to stronger employee engagement, which makes for better recruitment and retention. And ultimately, that gives leaders a competitive edge. 💪 #StrategicCommunications #CCO #InternalCommunications #PRandComms #CSuite

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🔥 Spending optimism is up, ready to make your ad dollars go further in 2024? Leverage from Nielsen’s Annual Marketing 2024 report packed with expert insights and practical tips to capitalize on the optimism in ad spend this year! [https://bit.ly/3UtoqEp]

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Learn how today's IT leaders are bridging the cybersecurity talent gap. #cybersecurity #cybersecurityjobs #comcastbusiness #iworkforcomcast

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