Shaping Your 2021 Talent Strategy: EMEA and Latin America Event

Talent Industry Insider
Shaping
your 2021
talent
strategy

Today's speakers
Chris McVeigh
Product Marketing Manager
LinkedIn
John McCall
Talent Attraction Manager
LinkedIn
Anette Böhm
Senior General Manager Corporate HR
KBC

• Your mic is muted
• You can ask questions in the chat box
• After we end, please fill out the
post-session survey
• A recording will be available
after the event
• Visit https://lnkd.in/lts-updates for
more information
Before we
get started
Type your question here
Submit a question in the chat box and it will be
answered either within the chat or during the Q&A
section of the presentation.

Agenda 1 We're in it together
Our vision and mission
2 Stay informed
Key trends and insights
3 Stay connected
Customer conversation
4 Stay productive
New product updates
5 Stay curious
Live Q&A

Vision
Create economic opportunity for
every member of the global workforce.
Mission
Connect the world’s professionals
to make them more productive
and successful.

LinkedIn’s Economic Graph: a digital representation of the global workforce.
Members first
Our most important company value.

722+ million members in 200 countries and regions worldwide
17M+
Canada
174M+
United States
15M+
Mexico
5M+
Chile
8M+
Argentina
8M+
Colombia
46M+
Brazil
2M+
Morocco
5M+
Nigeria
8M+
South Africa
2M+
Kenya
4M+
Egypt
9M+
Turkey
71M+
India
1M+
Israel
4M+
UAE
4M+
Saudi Arabia
52M+
Chinese Mainland
2M+
Republic of Korea
2M+
Japan
2M+
Taiwan
1M+
Hong Kong
2M+
Singapore
16M+
Indonesia
5M+
Malaysia
11M+
Australia
163M+
Europe
UK 29M+ Portugal 3M+
France 21M+ Romania 2M+
Italy 14M+ Sweden 3M+
DACH 15M+ Czech Rep. 1M+
Spain 13M+ Finland 1M+
Netherlands 8M+ Ireland 2M+
Belgium 3M+ Poland 3M+
Denmark 2M+ Norway 2M+
Hungary 1M+

Rank 2017* 2018* 2019* 2020*
1
2
3
4
5
6 N/A
7 N/A N/A
8 N/A N/A N/A
9 N/A N/A N/A
Business Insider
Intelligence
2020 digital
trust ranking
Ranking based on overall
digital trust scores.
Source: Business Insider Intelligence Digital Trust Report 2017, 2018, 2019.
* Ranking methodology changed for 2018 onward.
Digital Trust Report

02
Stay
informed
John McCall
Talent Attraction Manager
LinkedIn

63%
of talent professionals expect
their employer branding budget
to increase or stay the same
Future of
Recruiting
report
Your employer
brand will hinge
on empathy
and actions.
Prediction:
The Future of Recruiting– EMEA; LinkedIn, Oct 2020

Diversity, Inclusion
& Belonging
Mission & Vision Our Culture
Opportunity Humanity Community

External Market
Research
Internal Audit
What is unique
to you?
[re]Defining
Our Employee
Value
Proposition EVP

Either click on the icon below or
drag and drop your iPhone X
screenshot into this photo
placeholder
Use simple tools to
tell authentic stories.
Spark emotional
reaction and pique
curiosity
Focus on
core brand
messages

Minimal Engagement
- vs -
Top Performer

47%
Increase in
Direct Hires
YoY
66%
Increase in
Direct
Applications
YoY
Outcomes

13%Increase in
internal mobility
since COVID-19
47%Of talent
professionals
expect their
recruiting budget
to decrease
64%Expect their
L&D budget to
increase or stay
the same
Internal
mobility
Future of
Recruiting
report
Recruiting will
hire less and
build and
borrow more.
Prediction:

Empowering
the talent within
Internal mobility (IM) is any time
an employee moves roles at
your company, including
promotion, function change
and occupation change.
It’s also when employees
change the way they work –
like allocating time differently
to new initiatives, enabling
growth and development.
Time to hire
Cost of hire
Quality of hire
Career development
Employee retention
Motivation and morale
IM
improves:

Source: “Where Internal Mobility is Most Common Since COVID 19”, LinkedIn Talent Blog, Oct 28 2020.
Employees at
companies with
high internal mobility
stay almost 2x longer.
Companies with
low internal mobility
2.9 years
Companies with
high internal mobility
5.4 years
Median employee tenure for
companies with high and low internal
mobility (top and bottom quartile).

#NextPlay
Leveraging the power of career
transformation among teams
Highlight
career
transformation
1
Virtuous Cycle:
Alumni become
ambassadors
2

Future of
Recruiting
report
Recruiters will
build new skills
to align with the
business.
Prediction:
Agility
& Flexibility
Focus on
enhancing soft skills
within our team.
Team
Survey
Analyse gaps in
skillsets to engage
diverse talent
Diversity, Inclusion
& Belonging
Pipelining passive
talent from diverse
backgrounds

01 02 03
Empathy to action:
candidates react emotionally
to the here and now, so
leverage your team to tell
their authentic stories that
highlight your EVP.
Internal mobility is
increasingly important, can
actually help boost external
brand sentiment and should
be a part of a company-
wide strategy.
Empowering your
talent team to expand
their influence and impact
by engaging with partners
outside of HR and to
focus on L&D, are integral
to success.
A quick recap

Fireside
Chat
Anette Böhm
Senior General Manager Corporate HR
KBC

Helping you
with the entire
talent journey.
Develop
Empower your
employees
Hire
Recruit more
efficiently
Plan
Build an informed
strategy

New filters for
New Recruiter & Jobs.
Now you can fine-tune your search in Recruiter to
focus only on candidates interested in remote work.
Remote filters

A simpler way to
post remote jobs.
Now you can automatically label your
job as ”remote” when posted to LinkedIn.
• Add the word “Remote” or other accepted
keyword to your source job title
• Add “#LI-Remote” to your source job description
Either option will automatically label your
job as remote when posted to LinkedIn.
LinkedIn Jobs

Target your
remote job posts.
Reach the most relevant candidates
by adding the city, state, region,
or country where you're looking
for candidates.
Use this feature when:
• manually posting jobs
• posting jobs via Job Wrapping
Learn more about posting remote jobs
in the Recruiter Help Centre.
lnkd.in/remotejobshelp
LinkedIn Jobs

Empower your
teams.
Now it’s easy to help hiring
managers make open roles more
visible to their networks.
• Attach job posts to the top of
LinkedIn profiles
• Notify networks using the #Hiring
hashtag and LinkedIn photo frame.
Activate the support of your hiring
managers with job promotion updates.
Share that you’re hiring

30%
Quickly alert
top candidates.
Within three minutes of posting a job,
we’ll use smart Artificial Intelligence to
alert ~500 of our most relevant
candidates.
Start reviewing applicants in an hour.
Available globally.
Applicants that receive
Instant Job Notifications are
more likely to be hired
than all other applicants.
Instant Job Push Notifications

More details
ensure the
best matches.
Make the most of Instant Job Notifications
by getting specific.
• Fill in all fields (Industry, Function, Skills).
• Where possible, use standardised
locations and titles.
• Create a Company page on LinkedIn,
and add your logo.
Instant Job Push Notifications

Streamline your
hiring process.
• Save time by evaluating a
candidate’s soft skills and culture-fit
before a live interview.
• Identify candidates who may not
have the education or experience
you were looking for, but may have
the right soft skills to succeed.
Video Intro is being used
to hire across functions,
industries, and seniorities
Job posters who use Video
Intro are nearly 2x more likely
to find a hire
2x
Video Intro

How it works
1. Enable Video Intro when manually
posting a job on LinkedIn.
2. Once you receive applications, select
candidates in New Recruiter & Jobs who
will be asked to answer up to two questions.
3. When candidates receive a request,
they can record a short video, or provide
a written response.
4. View submissions in In-Mail or review
directly on a candidate's profile.
Video Intro
of candidates
opt for video
responses
of job posters that use
Video Intro reuse it in
their subsequent jobs80% 70%

Talent metrics
Metrics are split into two categories:
Job impressions. We’ve made improvements to how impressions are detected.
So, expect decreases if you receive this data.
Job Views and Apply-Clicks. Now we can track actions from users not logged
into LinkedIn, which means an increase in these metrics.
Job reporting UI. The UI has been updated so you can filter by total actions,
unique member actions, and jobs in specific projects.
Career Pages. Career Page metrics inside Company Page Analytics have
been replaced by "Life" and "Jobs" tab metrics.
Other things to keep in mind:
Job Apply-Clicks
Total times members have
clicked to apply for your jobs.
Completed Applications
The total number of
completed applications.More consistency
means greater
efficiency.
Y O U S P O K E ,
W E L I S T E N E D

Recruit equitably.
Automatically.
Gender Ranking in Recruiter ensures
each candidate search is fair and balanced.
Search results are programmed to reflect the
gender mix of the industry and available
talent pool.
Visit lnkd.in/representativetalentsearch
to learn more.
1. LinkedIn, Global Recruiting Trends, 2018.
2. LinkedIn, Future of Recruiting Report, EMEA, 2020.
of talent professionals report that
achieving gender parity at their
company is a top priority.1
71% of talent professionals say diversity
will be very important to the future
of recruting2
76%
Gender ranking in Recruiter

Uncover diverse
talent pools
Identify more opportunities to
find gender balanced talent.
1. Understand gender diversity
breakdown for key talent pools.
2. Access information across location,
industry, and education.
3. Compare granular data to ensure
fairer gender diversity dynamics.
1
2
3
Location tab
LinkedIn Talent Insights

Understand the
gender representation
of your workforce
Inform your strategy by comparing the
gender representation of your company to
industry benchmarks.
1. Go to Company Report for your Company
and select “Gender” Tab
2. Use filters like Function and/or Location to
understand gender representation and
benchmarks for key talent pools and locations.
This data will only be available for your company. You will not
be able to see data for other companies, and no one else can
see your company’s gender diversity data.
2
1

Y O U S P O K E ,
W E L I S T E N E D
*Only available for customers with both Talent Insights and Recruiter.
Share real-time
data with your
team.

Live Q&A
We’re ready
to answer
your questions.

Three resources for you
The Future of Recruiting
Six predictions to shape your
2021 strategy
Get the report
Think Insights
Workforce insights to keep a
pulse on industry trends
Visit Think Insights
Talent Voices
Learn, collaborate and share in a
community of talent leaders
Learn from Talent Voices

Share your thoughts.
Just click the survey icon in your console.

For more information and resources, visit
lnkd.in/lts-updates
Thank you
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Shaping Your 2021 Talent Strategy: EMEA and Latin America Event

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