Oz Etzioni

So, a bunch of you have been asking me what META AI and Llama 3 is about. Here is a quick introduction I wrote on the subject for Aurora, Dawn. Will write a more detailed article on the AI wars between Google, Meta and other players in a couple of weeks. Let me know if you want me to cover any specific angle on the subject.

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Global technology company OnePlus predominantly targets the tech wizard. You can find out how in this exclusive Portada interview with Marcel Campos. Mike Valdes-Fauli Kelsey Flitter #Brandmarketing #SmartphoneMarketing #AndroidMarketing #TechMarketing #MobileMarketing #OnePlus #DigitalMarketing #SocialMediaMarketing #InfluencerMarketing #D2CMarketing #CTVAdvertising

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The IAB recently released their 2024 Gaming Report: Changing the Game: How Games Advertising Powers Performance: https://lnkd.in/gMcRQVJ4 Some key takeaways:  🤑 90% of marketers currently use game advertising, and investment is rising rapidly.  🎮 Game advertising has become an always on channel for many marketers, and is now recognized as a vital component of media budgets.  🎯 Nearly 90% of advertisers agree that game advertising positively impacts brand outcomes. 👩‍🔧 Marketers use games to reach engaged, receptive consumers, and games advertising enhances brand awareness by reaching unique and specific audiences who are immersed in gaming experiences.  🎬 Advertisers rate games advertising as second only to social media in its ability to deliver excellent purchase and conversion outcomes. Find the full report here

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How Adelaide is helping publishes like the NYT realize the value of their inventory.

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𝟭 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗱𝗮𝗶𝗹𝘆 𝗮𝗰𝘁𝗶𝘃𝗲 𝘂𝘀𝗲𝗿𝘀 on Roblox This is the goal of Roblox. "Given the geographic and age diversity of our user base, along with investments in our product, 𝘄𝗲 𝗮𝗿𝗲 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁 that we are building a platform that could, over time, grow to support one billion DAUs," says David Baszucki. --- 𝗜 𝘁𝗿𝘂𝗹𝘆 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝗶𝗻 𝘁𝗵𝗮𝘁 --- • Roblox is the number one most downloaded mobile game in the world (2023). • Roblox is a social media. So like TikTok, Instagram, and Facebook, it has the potential to surpass 1 billion users. • Roblox players spend 2.5 hours, which is 1 hour more than TikTok. • Roblox still has to reach China's market (Roblox is preparing a new app). • Roblox still has to make a mark in India. India is currently the largest gaming market in the world. I see no barrier for Roblox to reach this market. What do you think ? --- 𝗥𝗼𝗯𝗹𝗼𝘅 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 --- Want to learn more about brands on Roblox ? 🔔 Sign up for my daily insights : https://lnkd.in/e49gkiNU (Still free) --- Made for Marketers 𝙎𝙞𝙢𝙥𝙡𝙚, 𝙛𝙖𝙨𝙩 & 𝙚𝙛𝙛𝙞𝙘𝙞𝙚𝙣𝙩 ⚡

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#ctv is an interesting place. I think we are continuing to see the blurring of #linear and #streaming. Brands need to stop thinking that #digital is a separate media type.

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We've already seen top companies rapidly upgrading their Creative teams to take advantage of GenAI to drive performance. And rightfully so. Successfully implementing AI in the creative workflow will require bold changes to the company's design team. But it's nothing to freak out about. Hear me out. So far, the most ambitious companies are investing in the following three areas: 1) Data engineering capabilities: With the advent of GenAI, one of the big surprises for us has been that our Data and Creative teams have suddenly started to work together all the time. They were previously completely disjoint teams that would never really speak to each other, but today, integrating AI into the creative workflow critically requires data engineering. This holds particularly true for large enterprises, where collecting and annotating data and building custom models is key to success. 2) DesignOps: This role orchestrates the workflows and processes to keep things running smoothly. Many companies have started to hire for this role and it will only become more important in the future, while others downsized DesignOps roles in 2021-22 and are now regretting it. With AI, getting solid DesignOps in place is critical. 3) Startup partner ecosystem: There are literally hundreds of startups out there trying to hustle for a position in creative AI. We talk to 10 a week. There's so much amazing stuff going on (and please DM me if you are an AI founder interested in a chat - we are super curious and purchase a lot of software these days). But interestingly, we also see the top enterprise companies already working with these startups, and reaping the benefits from them. Founders of these startups are "doing things that don't scale" and for many enterprises, there is an unprecedented chance for access to talent, advice, and broader solution support. The "old" way of structuring design teams with designers and an art/creative director overseeing them still makes sense in a lot of ways. The core of what designers do in their day-to-day (the ideation and the conception) will still be relevant. AI will just make them better and more efficient. The companies that can offer this kind of AI-enabled, on-demand creative service are going to have a major advantage–we're already seeing the shift (brands working with Superside see ~60% cost savings). Clients can tap into the latest tools while keeping the human expertise and strategic thinking front and center. For those of you who are still on the fence about AI in design, what are your biggest concerns or reservations? Curious to hear what you have to say!

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Social media and gaming both want the same thing: ATTENTION. But the approach is worlds apart. Social media relies on dopamine-driven content, while gaming delivers on immersive experiences, highlighting a significant difference between the two channels. It's wild when you see the latest data on how audiences engage on Roblox daily. Recent data indicates that over half of tracked Roblox users play a game on the platform at least twice a day, with a quarter playing three times daily. For power users, the top 5% are visiting up to six times daily. These insights highlight behavior of the typical Roblox user, average daily time spent per DAU is 2.5 hours, spread across multiple short sessions throughout the day. #Roblox #Growth #Social

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Apple's reported acquisition of the TV rights for a new FIFA soccer tournament for $1 billion is a bold move in the ever-evolving streaming wars. This strategic shift indicates that Apple is focusing on expanding its content library beyond traditional shows and movies. So, what does this mean for Apple's growth strategy? Content Expansion for Apple TV+: Securing global sporting events like this is a strategic play to attract new subscribers. Soccer's immense popularity has the potential to draw in a wider audience, thereby diversifying Apple TV+'s user base. Diversifying Revenue Streams: Subscription fees offer a recurring revenue stream, reducing reliance on hardware sales. Additionally, high viewership and engagement for sports content could translate into increased advertising revenue within the platform. Building Brand Image: This move positions Apple as a serious contender in the sports streaming landscape, potentially enhancing brand perception and attracting users to their entire ecosystem of devices. However, challenges remain. The high cost of acquiring these rights might not guarantee a return on investment if subscriber growth lags. Established players like ESPN+ and DAZN are tough competitors; ultimately, success depends on how popular the tournament is. A new format that has not been tried before might not attract as many viewers as Apple hopes. Overall, Apple's move is a calculated attempt to increase the amount of content it offers and bring in new customers, which will help it make more money in the long run. Whether this leads to long-term success depends on how well they execute, how good their content is, and how well they can compete in the crowded market for sports streaming. #fifa #apple #startups Jake Perez

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Wpp is always a bit late to the game ;) https://lnkd.in/eMBp-pSA On a serious note. We will see more and more of these AI deepfakes popup coming Months and companies processes, legal and IT need to be ready for it. In my opinion AI will continue to expand in different fields of society, but how we deal with it needs a bit more CI (common intelligence). https://lnkd.in/eH8av22X

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Apple is readying a new AI-powered tool dubbed "Intelligent Search". Things are about to heat up :) -> Apple is testing new Safari features including more advanced content blocking and an AI-powered Intelligent Search tool, expected to debut in 2024 Also, was this Apple's "Code Red"? :) -> Dozens of ex-Google AI experts are working for Apple's secretive Swiss 'Vision Lab' "Industry insiders suggest Apple is focused on deploying generative AI on its mobile devices, a breakthrough that would allow AI chatbots and apps to run on the phone’s own hardware and software rather than be powered by cloud services in data centers." #apple #google #ai #seo

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Over 2 million views for the Sundar Pichai CEO Google interview in just 11 days. Way to go Lauren Ellis and Bloomberg Originals The Circuit with Emily Chang. Click the picture below to see Emily interviewing the Google CEO on his 20th anniversary at Google. ⭐️ Check out the Google Campus ⭐️Hear about the future of AI ⭐️ How does Google feel about Microsoft ChatGPT? ⭐️ Was Gmail really launched on April 1-April Fools day? ⭐️ Does Sundar like coffee or tea? #AI, #Bloomberg #Google

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No doubt AI will be a buzzword next week at Cannes 🏖️ Before we head to the French Riviera, my thoughtful leader takes a look at how advertisers can harness AI in the right ways and transform creative development. From enhanced decision making to easy personalization and even streamlining production, AI can be a huge asset to marketers if used wisely, while never losing sight of the art of human talent. Loving Tony Gemma’s perspective on AdExchanger, read it! https://lnkd.in/enzgkf2B

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Ever curious about what's under the curtain? Dailymotion has just unveiled Auto Path, a groundbreaking high-impact creative tailored specifically for the Auto Industry. By leveraging our Predictive Targeting audience insights and vast scale, we've crafted activations that resonate with car buyers, all while providing measurable in-ad actions with OLV and CTV. Key Standard Features: - Custom Multi-touchpoint elements envelop your video creative - Product feature hotspots seamlessly integrated within the video environment to capture attention - Outbound click features to enhance data collection, site traffic, and conversion rates Experience an exclusive peek behind the scenes... Let us guide you on a test drive and engage seamlessly across all screens! Hit me or our exceptional sales team Brenda Rodriguez Valeria Basmagi Edivaldo Junior to introduce you to this exceptional innovation in Latin America #autopath #Dailymotion #creativeinnovation #predictivetargeting

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TV right now is wall-to-wall "mid." But why? I think a lot of pieces right now are missing the true culprit. For example, this James Poniewozik piece does a fantastic job of laying out what exactly that looks like: all-star casts and highly-competent direction, but familiar and low-stakes. Like a fancy cheeseburger. He, like most pieces on the subject, pins it on the streaming business model. I think there's something else going on that's different about TV today versus when people were glued to The Wire, The Sopranos, or Twin Peaks that goes deeper than the underlying business model. It's our second screen. When I talk to friends about what they're watching, a lot admit they can't watch foreign language TV, or stuff that's too complex, because they have their phone or laptop open. We’ve relegated TV to comfortable background noise. The streaming model gives people what they want, but what they overwhelmingly want is comfortable and mid, not because that's where their tastes lie if something has 100% of their attention. It's because they are calibrating their TV taste to what works for 40% of their attention. I don't have a solution, but I'm pretty sure that's the cause. I don't think Hollywood has lost its spark or financiers have lost their taste for risk. We've lost our taste for stuff that requires our full attention.

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What does it take for a startup to succeed in music-tech? More than Product-Market fit -- you also need Industry Market fit and Investor Market fit. I wrote about these patterns https://lnkd.in/gF4wBSfX

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The Neighborhood Studios team spent the last few days thinking about our new idea pipeline and its output. Tons of thoughts on this after being in a venture studio for 2 years. Here are some summary stats... - 1,750 new (raw) ideas considered per year. - 110 of those are given a second glance. - 66 of those are seriously considered. - 10 of those become experiments...real products in the hands of customers. - 2 of those are spun-out into studio companies. What the studio team has been discussing over the past few days is that 66 number. That's the number of ideas that 3 people on the team can dig into every year. Venture studios can be perceived as a "startup factory"...an engine to launch startups. The reality is that venture studios are a machine to invalidate ideas. We invalidate many more ideas than we validate. We touch 1,750 ideas per year, seriously dive into 66 of them, build experiments for 10 of them and only launch 2 of them. All that work turns into 2 studio companies per year that have a way higher success rate than the average startup in the wild. Said another way...startups are hard. Talk with Tapan Patel Gabe Hart Whit Anderson IV Jonathan Brinson if you wanna talk about this. They are world class.

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Real World Commerce in Roblox In the 'Walmart Discovered' experience, available only to U.S. players As a happy French person, I haven't yet accessed it, but I found a YouTube video from Genifah showcasing the user experience. --- 𝟭𝘀𝘁 --- Players aged 13 and above (U.S.) must accept the "Terms of Service" upon entering the experience. --- 𝟮𝗻𝗱 --- • Within the experience, players can preview the Real World Item for sale. The product's image and price are displayed. • Pressing the "Buy" button triggers a pop-up (within Roblox) that shows the product page with all its details. --- 𝟯𝗿𝗱 --- To make a purchase, the player needs to fill out a form with their details: - Email / Full name / Complete address --- In 'Walmart Discovered,' when a player buys an item, they will also receive the digital twin product for free. This is the beginning of (Real World) e-commerce on Roblox. --- 𝗥𝗼𝗯𝗹𝗼𝘅 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗲𝗰𝗿����𝘁𝘀 --- Want to learn more about brands on Roblox ? Sign up for my daily insights : https://lnkd.in/e49gkiNU --- Currently at the Game Expo Summit - Dubai Esports and Games Festival Made for Marketers 𝙎𝙞𝙢𝙥𝙡𝙚, 𝙛𝙖𝙨𝙩 & 𝙚𝙛𝙛𝙞𝙘𝙞𝙚𝙣𝙩 ⚡

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Distilling the USPs of Origin's new dynamic overlay solution for CTV advertisers is easy. This graphic does it all! Wanna learn a little more? Not a problem: https://lnkd.in/e_eZ5jUS

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