About
Articles by Gary
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Overcoming regulatory roadblocks for Machine Learning models
Overcoming regulatory roadblocks for Machine Learning models
By Gary S.
Contributions
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How do you incorporate your brand voice and personality into your video ad script?
If your video seeks to educate or answer questions on a topic, including mention of a related piece of content is best. You can mention where in the description it can be found (link). Optionally, if you know, the video is going to be located on YouTube, you can include a closing call to action pointing to a box where a related video will be placed in the closing seconds of the piece. This increases engagement on your overall channel content. If you want to increase subscribers to your channel, including a call to action partway through to subscribe, it can be very effective.
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How do you incorporate your brand voice and personality into your video ad script?
One thing that helps me is having a description of the person or persona talking and how they talk about a subject. My current work reflects a positive optimistic tone, never snarky. A guide, someone who seeks understanding and genuine interest in achieving positive outcomes, sometimes in very challenging circumstances.
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How can you conduct remote interviews that sound like they were done in person?
When it’s apparent that your remote guest does not have a good enough microphone, and it is an important interview, one thing I have done is ask them to set their smartphone down in front of them with the voice memo running a recording. Then have them email this to you afterwords. It helped to bring better audio to the piece on more than a few occasions. In post-production you can blend this audio track with your own by manually synchronizing them. The other thing you can consider if you have really terrible audio in the finished product is to run it through Adobe Podcast app or enable Studio Sound plugin inside Descript. Descript is a transcription product mainly, but it can help clean up poor audio.
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What are the three most important B2B content marketing skills?
I think we have to possess a sense of curiosity and the freedom to try different formats. There’s a sameness to a lot of B2B content at the moment. Look for ways to do it differently. Meet buyers where they are by crafting different forms of content (audio, video, infographic) etc. Learn apps. Podcasts - do good research on your guest, have thoughtful questions, know when to move them along to the next question. Video - Edit for the long form (YouTube) and short (TikTok, Reels, Shorts) Graphics - work with a good designer if you don’t have those skills, or experiment with AI. Edit with a critical ear and eye, particularly on longer form content. 3.33 seconds is the average watch time on a TikTok, getting to the point quickly is key.
Activity
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I just signed on the dotted line. Come September, I'll be a three-peat on the stage in Boston at INBOUND by stepping up after a speaker spot opened…
I just signed on the dotted line. Come September, I'll be a three-peat on the stage in Boston at INBOUND by stepping up after a speaker spot opened…
Liked by Gary S.
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Engaging with your audience and building brand recognition is vital for success in today's market. That's why, for this week's roundup post, I've…
Engaging with your audience and building brand recognition is vital for success in today's market. That's why, for this week's roundup post, I've…
Liked by Gary S.
Experience & Education
Volunteer Experience
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Video Producer
Thomas House Family Shelter
- 1 month
Social Services
I created an animated video for Thomas House Shelter to help with their social media outreach. I completed the project using allocated Volunteer Time Off (VTO). Thomas House provides shelter for 30 to 35 families each year in addition to programs that put them on a path to success. You can view the finished video here: https://www.youtube.com/watch?v=LGICShK4r1I
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Videographer
South County Outreach
- Present 6 years 8 months
Social Services
I volunteered here with the rest of my team, sorting and packing food items for the holidays. I also filmed and published a video of our experience. https://www.youtube.com/watch?v=0eUzKyoF0xI
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Videographer
Child Abuse Prevention Center
- 2 months
Children
I filmed and edited a short film about Experian and Blizzard Entertainment's fund raising effort, which consisted of a team of employees competing in the Muscle Beach Dead Liftoff event in Venice, California. The video can be found here: https://www.youtube.com/watch?v=kHb84Z2Ezr0
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Volunteer
Blind Children's Learning Center
- Present 7 years 8 months
Children
I volunteered along with a group of my colleagues to help the school renovate their offices and also adapt children's reading books into Braille editions.
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Volunteer
Girls Inc.
- Present 8 years 8 months
Social Services
I volunteered along with a group of my colleagues from Experian to spend the afternoon interacting with the children.
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Volunteer
International Sanctuary
- 1 month
Civil Rights and Social Action
My team volunteered for this non-profit focused on eliminating human trafficking. We assembled product packaging kits.
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Volunteer
The Priority Center
- 1 month
Social Services
I worked in a team of five to work at the Basic Needs Program, sorting donations on 5/26/2023. Part of this involved inviting other team members to join the group to volunteer.
Honors & Awards
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2024 Outstanding Volunteer
OneOC
In 2023 I collaborated with two colleagues to create a year-long focus on volunteering to improve the number of during work hours volunteering in our business unit. Our campaign featured 4 quarterly videos which featured VTO Superheroes and provided our department with suggestions on how to spend volunteer hours. The campaign was very successful, raising average during work hours volunteering to 7.2 hours per employee, ranking our business unit in first place for total average hours…
In 2023 I collaborated with two colleagues to create a year-long focus on volunteering to improve the number of during work hours volunteering in our business unit. Our campaign featured 4 quarterly videos which featured VTO Superheroes and provided our department with suggestions on how to spend volunteer hours. The campaign was very successful, raising average during work hours volunteering to 7.2 hours per employee, ranking our business unit in first place for total average hours volunteered.
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2022 Outstanding Volunteer
OneOC
I received a certificate of recognition from OneOC during the 2022 Spirit of Volunteerism Awards.
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Volunteer of the Year FY21 - Skills Based Award
Experian Corporate Responsibility
Using allocated Volunteer Time Off (VTO) and talent to create an animated video for Thomas House Family Shelter. After doing a service project with my team at the shelter, I offered creative services to help build their digital presence. The need to communicate their message became even more important due to the pandemic. I identified the need and worked with Thomas House to develop the informational video – something that would have been very expensive for Thomas House to do in-house or…
Using allocated Volunteer Time Off (VTO) and talent to create an animated video for Thomas House Family Shelter. After doing a service project with my team at the shelter, I offered creative services to help build their digital presence. The need to communicate their message became even more important due to the pandemic. I identified the need and worked with Thomas House to develop the informational video – something that would have been very expensive for Thomas House to do in-house or hire-out. https://drive.google.com/file/d/1z7Dnu-b2EIgCxAekwH7yxj2PZBgfUm26/view?usp=sharing
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Honoree - Illumination Foundation OC Chefs Table
Experian Business Information Services
I was recognized along with several other staff members for our charitable contributions in 2019 by joining Experian executive leaders at the OC Chefs Table fundraising event.
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Winner - Killer Content Awards 2020
Demand Gen Report
Bingeable Webinar Series Inspires A Quick-And-Delightful Experience.
The Experian team knew that buyers’ attention spans were rapidly shrinking, however, they still expected valuable thought leadership content. This inspired Experian to create “Sip and Solve,” a webinar series featuring 15-minute episodes of easy-to-digest content that audiences could enjoy during short breaks throughout their day.
“Sip and Solve” was created to delve into some of the target audience’s most…Bingeable Webinar Series Inspires A Quick-And-Delightful Experience.
The Experian team knew that buyers’ attention spans were rapidly shrinking, however, they still expected valuable thought leadership content. This inspired Experian to create “Sip and Solve,” a webinar series featuring 15-minute episodes of easy-to-digest content that audiences could enjoy during short breaks throughout their day.
“Sip and Solve” was created to delve into some of the target audience’s most prevalent challenges and pain points, offering actionable insights and strategies that they could implement within their organizations. Although all episodes air live, they are then archived on a dedicated section of the website, so visitors can view them at any time. In order to maximize reach and engagement, Experian also plans to reuse individual episodes for nurture campaigns and for cross-channel promotion.
On average, more than 30% of registrants have signed up for more than one session. To ensure that the series fully aligns to buyer needs, Experian regularly surveys the audience for feedback, including input on new topics they want experts to address.
Our nomination video can be viewed here: https://www.youtube.com/watch?v=DNp2s9XlJyc
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Top 25 Financial Blog for Small Business
Fitbiz Loans
The Business Information Blog was recognized as a Top 25 Financial Blog for Small Business. We were selected for providing valuable, actionable tips for small business owners and entrepreneurs. https://fitbizloans.com/best-financial-blogs-for-small-businesses/
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FY2015 Heart of Experian "Elite" Winner
Experian
I was picked as the 2015 Credit Excellence winner for contributions throughout the year which embody the Heart of Experian - going above and beyond. The reward was being invited to attend the Experian "Elite" trip which took place in Nevis, West Indies.
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Winner - Inside My Experian Film Maker Contest
Experian
Experian invited employees around the World to create a 3 minute video describing their journey at Experian. Over 550 votes were cast across the regions. You can see my entry under the summary on my profile.
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H1 Credit Excellence
Experian Credit Services
I was nominated and won a first half FY2015 Credit Excellence Award for leadership in driving Experian's social media success at the Vision 2014 Conference and for driving content marketing and thought leadership initiatives for my business unit during the first half of 2014.
Organizations
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LinkedOC Mastermind Group Member
Member
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Recommendations received
15 people have recommended Gary
Join now to viewMore activity by Gary
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After an incredible 9.5 years at Slack, it’s time for me to '/leave'. “Giving away your Legos”-a metaphor for passing on pieces of what we’ve built…
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Zoom is for meetings, not for podcasts. The small investment in recording quality will help you rise above the din of mediocrity. If you must…
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LTC as of July 1st! Honored to take on the next chapter of responsibility with the United States Army Reserve. Grateful to Col. Armstrong, who I’ve…
LTC as of July 1st! Honored to take on the next chapter of responsibility with the United States Army Reserve. Grateful to Col. Armstrong, who I’ve…
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Our #client , Gerry Tschopp, Chief Communications Officer for Experian North America, joined our all-hands staff meeting to share words of wisdom…
Our #client , Gerry Tschopp, Chief Communications Officer for Experian North America, joined our all-hands staff meeting to share words of wisdom…
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Today we'd like to wish all communities a happy and safe Fourth of July! 🎆
Today we'd like to wish all communities a happy and safe Fourth of July! 🎆
Liked by Gary S.
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🛡️ Protect your business from identity theft! Discover common fraud tactics and how to recognize the warning signs. Stay vigilant and secure!…
🛡️ Protect your business from identity theft! Discover common fraud tactics and how to recognize the warning signs. Stay vigilant and secure!…
Liked by Gary S.
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I thoroughly enjoyed our conversation Kris Ward, and very excited to share this episode soon.
I thoroughly enjoyed our conversation Kris Ward, and very excited to share this episode soon.
Shared by Gary S.
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It’s going to be an early start on The Small Business Matters Podcast tomorrow so I am getting everything set up the night before. This includes…
It’s going to be an early start on The Small Business Matters Podcast tomorrow so I am getting everything set up the night before. This includes…
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